Brandwave

Deloitte vs EY:Which is more popular by branded search in New Zealand?

In August 2026, Deloitte had more branded searches than EY among accounting and advisory firms in New Zealand. Deloitte was estimated to have 8.3K branded searches compared to EY’s 1.6K, and held a 21.6% Share of Search versus EY’s 4.1%.

Share of Search among accounting and advisory firms in New Zealand in August 2026Which is more popular in search, Deloitte or EY?
Deloitte21.6%8.3K searches
vs
EY4.1%1.6K searches
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Which is more popular in search, Deloitte or EY?

Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Deloitte and EY among accounting and advisory firms in New Zealand, by month

Share of Search by month for Deloitte, EY. The figures are in the table below the chart.

View monthly share of search table
MonthKPMGDeloittePwCBDOBaker Tilly Staples RodwayGrant ThorntonEYMoore MarkhamsRSMCrowe
Oct 202531.3%22.2%15.5%10.3%6.6%4.9%4.2%2.2%2.6%0.27%
Nov 202530.7%21.1%15.2%10.5%6.4%6.5%4.6%1.8%3%0.23%
Dec 202531.3%22.2%14%11%6.9%5.1%4.3%2.3%2.7%0.23%
Jan 202628.2%24%15.1%10.3%6.7%6.3%4.6%2.2%2.4%0.22%
Feb 202631.8%22.6%14.3%10%5.9%5.8%4.7%2.3%2.5%0.19%
Mar 202632%21.9%13.7%10%6.4%4.8%6.4%1.9%2.5%0.31%
Apr 202633.5%22.4%12.8%10.1%7.1%4.5%5%1.7%2.7%0.18%
May 202632.3%23.1%12.5%10.7%6.8%5.1%4.9%2%2.3%0.15%
Jun 202639.4%20.6%11%9.1%6.5%4.5%4.4%1.9%2.4%0.16%
Jul 202639.7%20.5%10.8%8.7%6.8%5.4%4.2%1.9%1.8%0.13%
Aug 202634.8%21.6%15.2%9.7%6.3%5.4%4.1%1.6%1.1%0.13%
Sep 2026——————————

How has the Deloitte and EY comparison changed over the last 12 months?

How did search popularity change for New Zealand accounting and advisory firms in August 2026?

  1. In August 2026, Deloitte gained estimated Share of Search among accounting and advisory firms in New Zealand, from 20.5% to 21.6%.

  2. EY’s estimated Share of Search among accounting and advisory firms in New Zealand has lost ground for 3 months in a row, from 4.9% to 4.1% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Deloitte’s and EY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deloitte

11 branded search terms

  • Deloitte Auckland
  • deloitte auckland new zealand
  • deloitte chch
  • Deloitte Christchurch
  • Deloitte Dunedin
  • Deloitte Hamilton
  • deloitte near me
  • Deloitte New Zealand
  • Deloitte NZ
  • Deloitte Tauranga
  • Deloitte Wellington

EY

11 branded search terms

  • ernst & young nz
  • ernst and young auckland
  • ernst and young new zealand
  • ernst and young nz
  • ernst and young wellington
  • EY Auckland
  • EY Christchurch
  • ey near me
  • ey new zealand
  • EY NZ
  • EY Wellington

How the Brand Demand Index is measured

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