Brandwave

Deloitte vs nextAdvisory:Which is more popular?

In September 2026, Deloitte had more branded searches than nextAdvisory among accounting and advisory firms in New Zealand. Deloitte had about 680 branded searches, while nextAdvisory had 260. Deloitte made up 6.7% of all accounting and advisory firm searches we track, and nextAdvisory accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about accounting and advisory firms, nextAdvisory appeared in three of the five answers and Deloitte in two. Deloitte and nextAdvisory were each mentioned first in two of the four answers.

Among accounting and advisory firms in New Zealand in September 2026

Who do people search for more?

Deloitte, about 3 searches for every 1 for nextAdvisory

Deloitte 680 searchesnextAdvisory 260 searches

Who does AI mention more?

nextAdvisory, mentioned in 3 of 5 answers, Deloitte in 2

nextAdvisory in 3 of 5Deloitte in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Deloitte first in 2nextAdvisory first in 2

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Top accounting and advisory firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, nextAdvisory was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Deloitte was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Deloitte and nextAdvisory were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. nextAdvisory1st
  2. BDO2nd
  3. PwC3rd
  4. KPMG4th
  5. Deloitte5th
  6. Moore Markhams6th
  7. EY7th
  8. Baker Tilly Staples Rodway8th
  9. Grant Thornton9th
  10. RSM10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BDO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moore Markhams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baker Tilly Staples Rodway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KPMG3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nextAdvisory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PwC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EY2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deloitte2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grant Thornton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RSM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about accounting and advisory firms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Deloitte or nextAdvisory more popular in search?

This chart shows how often people search Google for Deloitte and nextAdvisory by name. Each line represents a brand's share of searches for all 11 accounting and advisory firms we track, month by month, from searches in New Zealand.

Deloitte and nextAdvisory among accounting and advisory firms in New Zealand, by month

Share of searches by month for Deloitte, nextAdvisory. The figures are in the table below the chart.

View monthly share of searches table
MonthPwCGrant ThorntonEYBaker Tilly Staples RodwayKPMGBDODeloitteMoore MarkhamsnextAdvisoryRSMCrowe
Oct 202516.7%17.8%15.7%13.1%9.5%8%7.8%6.6%3.6%1.2%0.11%
Nov 202516.7%17.5%17.4%12.8%10%8.2%7.9%5.3%2.9%1.2%0.11%
Dec 202516.3%18.4%16.3%13.5%8.5%7.5%8.5%6.8%3%0.99%0.14%
Jan 202616.1%17.4%17.2%12.8%8.9%7.9%7.7%6.4%4.3%1.2%0.13%
Feb 202617.1%16.9%18.1%12%9.2%7.5%7%7.6%3.4%1.2%0.11%
Mar 202614.7%19.8%22.4%11.3%9.2%6.4%6.7%4.9%2.7%1.8%0.2%
Apr 202614.2%17.9%18.1%12.4%11.4%7.3%6.4%5.4%5.4%1.6%0.11%
May 202613.7%17.5%18.5%12.7%11.7%7.7%6.7%6.5%4.3%0.77%0.11%
Jun 202613.6%17.4%18.4%12.6%13.3%6.7%6.8%6.4%3.5%1.2%0.11%
Jul 202612.9%24.4%16.8%12.7%9.2%7.4%6.2%6%3.2%1.1%0.1%
Aug 202620.4%18.2%15.3%12.1%10.3%7.3%7.6%4.6%3.1%1.1%0.1%
Sep 202625.2%15.7%15.6%10.8%9.8%7%6.7%5.8%2.5%0.88%0.1%

How has the Deloitte and nextAdvisory comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand accounting and advisory firms in September 2026?

2 changes

  1. In September 2026, Deloitte lost share of searches among accounting and advisory firms in New Zealand, from 7.6% to 6.7%.

  2. In September 2026, nextAdvisory lost share of searches among accounting and advisory firms in New Zealand, from 3.1% to 2.5%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Deloitte’s and nextAdvisory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deloitte

4 branded search terms

  • Deloitte Dunedin
  • Deloitte Hamilton
  • Deloitte New Zealand
  • Deloitte Tauranga

nextAdvisory

1 branded search term

  • nextadvisory

How the Brand Demand Index is measured

Other head-to-heads among accounting and advisory firms

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