Insolvency and restructuring firms in New Zealand:Which are most popular?
In September 2026, Deloitte was the most searched insolvency and restructuring firm in New Zealand, accounting for 27.3% of all searches among the seven firms we track. When we checked with ChatGPT and Google AI Overviews, Deloitte, Calibre Partners and McDonald Vague were mentioned most often, in three of the four answers. Calibre Partners was recommended most often, coming first in two out of four responses.
DeloitteShare of searches 27.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
KordaMenthaShare of searches 19.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
McGrathNicolShare of searches 15.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
BDOShare of searches 14.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th- Calibre PartnersShare of searches 10.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top insolvency and restructuring firms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Deloitte, Calibre Partners and McDonald Vague were mentioned most often, in three of the four answers. Calibre Partners was recommended most often, coming first in two out of four answers. Dentons was second, and Deloitte was third. KordaMentha, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Calibre Partners1st
Dentons2nd- Deloitte3rd
McDonald Vague4th- BDO5th
- McGrathNicol6th
- KordaMentha–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Calibre Partners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- McDonald Vague3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McGrathNicol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BDO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dentons2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KordaMentha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about insolvency and restructuring firms
4 answers
Asked ChatGPT
“Which insolvency and restructuring firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best insolvency and restructuring firms in New Zealand?”
Asked ChatGPT
“What's the best insolvency and restructuring firm in New Zealand for a distressed company?”
Searched Google, AI Overview
“business restructuring firm”
Searched Google, AI Overview
“insolvency and restructuring firms nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which insolvency and restructuring firms do people search for most?
This chart shows how often people search Google for each insolvency and restructuring firm by name. Each line represents a brand's share of searches for all seven insolvency and restructuring firms we track, month by month, from searches in New Zealand.
Share of searches by month for Deloitte, KordaMentha, McGrathNicol, BDO, Calibre Partners, Dentons, McDonald Vague. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deloitte | KordaMentha | McGrathNicol | BDO | Calibre Partners | Dentons | McDonald Vague |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 10.8% | 8.7% | 15.4% | 24.5% | 7.1% | 4.6% |
| Nov 2025 | 32.3% | 9.4% | 7.6% | 20.6% | 14.3% | 9.4% | 6.3% |
| Dec 2025 | 32.3% | 7.5% | 7.5% | 18.8% | 17.2% | 7.5% | 9.1% |
| Jan 2026 | 35% | 6.7% | 6.7% | 18.4% | 16% | 6.7% | 10.4% |
| Feb 2026 | 29.2% | 17.3% | 4.9% | 19% | 14.2% | 9.3% | 6.2% |
| Mar 2026 | 27.6% | 13.4% | 5.8% | 21.2% | 20.1% | 7.2% | 4.7% |
| Apr 2026 | 28.4% | 10.4% | 10.4% | 18.4% | 19.4% | 8.5% | 4.5% |
| May 2026 | 29.6% | 10.2% | 10.2% | 20.9% | 15.5% | 8.3% | 5.3% |
| Jun 2026 | 30.3% | 8.2% | 10.1% | 17.8% | 15.4% | 10.1% | 8.2% |
| Jul 2026 | 30.7% | 8.5% | 7% | 18.6% | 19.6% | 8.5% | 7% |
| Aug 2026 | 32% | 15.8% | 10.5% | 18.6% | 10.5% | 5.7% | 6.9% |
| Sep 2026 | 27.3% | 19.3% | 15.7% | 14.9% | 10.4% | 6.8% | 5.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.3% | 680 | -13.9% | -4.7 points | |
| 2, moved from 3rd to 2nd | 19.3% | 480 | +23.1% | +3.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 5th to 3rd | 15.7% | 390 | +50% | +5.1 pointsmoved from 5th to 3rd | |
| 4, moved from 2nd to 4th | 14.9% | 370 | -19.6% | -3.8 pointsmoved from 2nd to 4th | |
| 5, moved from 4th to 5th | 10.4% | 260 | 0% | -0.1 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 6.8% | 170 | +21.4% | +1.2 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 5.6% | 140 | -17.6% | -1.3 pointsmoved from 6th to 7th |
1.
Deloitte27.3%
Held 1st. 680 estimated branded searches, -13.9% vs prior month. Share -4.7 points.
19.3%
Moved from 3rd to 2nd. 480 estimated branded searches, +23.1% vs prior month. Share +3.5 points.
15.7%
Moved from 5th to 3rd. 390 estimated branded searches, +50% vs prior month. Share +5.1 points.
4.
BDO14.9%
Moved from 2nd to 4th. 370 estimated branded searches, -19.6% vs prior month. Share -3.8 points.
10.4%
Moved from 4th to 5th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Dentons6.8%
Moved from 7th to 6th. 170 estimated branded searches, +21.4% vs prior month. Share +1.2 points.
5.6%
Moved from 6th to 7th. 140 estimated branded searches, -17.6% vs prior month. Share -1.3 points.
Which brand is most popular in search among insolvency and restructuring firms in New Zealand?
7 brands
In September 2026, Deloitte was the most searched among insolvency and restructuring firms in New Zealand, with an estimated 680 branded searches, 27.3% of all searches for the seven we track. KordaMentha is in 2nd place, 8 percentage points behind at 19.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Deloitte | 29% → 27.3% | 35%Jan 2026 | 27.3%Sep 2026 | 1st |
| KordaMentha | 10.8% → 19.3% | 19.3%Sep 2026 | 6.7%Jan 2026 | 4th → 2nd |
| McGrathNicol | 8.7% → 15.7% | 15.7%Sep 2026 | 4.9%Feb 2026 | 5th → 3rd |
| BDO | 15.4% → 14.9% | 21.2%Mar 2026 | 14.9%Sep 2026 | 3rd → 4th |
| Calibre Partners | 24.5% → 10.4% | 24.5%Oct 2025 | 10.4%Sep 2026 | 2nd → 5th |
| Dentons | 7.1% → 6.8% | 10.1%Jun 2026 | 5.7%Aug 2026 | 6th |
| McDonald Vague | 4.6% → 5.6% | 10.4%Jan 2026 | 4.5%Apr 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Deloitte’s share of searches among insolvency and restructuring firms in New Zealand decreased from 29% to 27.3%.
- Across the 12 months ending September 2026, KordaMentha’s share of searches among insolvency and restructuring firms in New Zealand increased from 10.8% to 19.3%.
- Across the 12 months ending September 2026, McGrathNicol’s share of searches among insolvency and restructuring firms in New Zealand increased from 8.7% to 15.7%.
- Across the 12 months ending September 2026, Calibre Partners’ share of searches among insolvency and restructuring firms in New Zealand decreased from 24.5% to 10.4%.
- Across the 12 months ending September 2026, McDonald Vague’s share of searches among insolvency and restructuring firms in New Zealand increased from 4.6% to 5.6%.
- Across the 12 months ending September 2026, Deloitte’s share of searches among insolvency and restructuring firms in New Zealand peaked at 35% in January 2026 and was lowest at 27.3% in September 2026.
- Across the 12 months ending September 2026, KordaMentha’s share of searches among insolvency and restructuring firms in New Zealand peaked at 19.3% in September 2026 and was lowest at 6.7% in January 2026.
- Across the 12 months ending September 2026, McGrathNicol’s share of searches among insolvency and restructuring firms in New Zealand peaked at 15.7% in September 2026 and was lowest at 4.9% in February 2026.
- Across the 12 months ending September 2026, BDO’s share of searches among insolvency and restructuring firms in New Zealand peaked at 21.2% in March 2026 and was lowest at 14.9% in September 2026.
- Across the 12 months ending September 2026, Dentons’ share of searches among insolvency and restructuring firms in New Zealand peaked at 10.1% in June 2026 and was lowest at 5.7% in August 2026.
- Across the 12 months ending September 2026, McDonald Vague’s share of searches among insolvency and restructuring firms in New Zealand peaked at 10.4% in January 2026 and was lowest at 4.5% in April 2026.
- Across the 12 months ending September 2026, KordaMentha rose from 4th to 2nd among insolvency and restructuring firms in New Zealand.
- Across the 12 months ending September 2026, McGrathNicol rose from 5th to 3rd among insolvency and restructuring firms in New Zealand.
- Across the 12 months ending September 2026, BDO fell from 3rd to 4th among insolvency and restructuring firms in New Zealand.
- Across the 12 months ending September 2026, Calibre Partners fell from 2nd to 5th among insolvency and restructuring firms in New Zealand.
- Across the 12 months ending September 2026, Dentons held steady: its share of searches among insolvency and restructuring firms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand insolvency and restructuring firms in September 2026?
7 changes
In September 2026, KordaMentha overtook BDO to rank 2nd among insolvency and restructuring firms in New Zealand, with 19.3% of the searches.
In September 2026, Dentons overtook McDonald Vague to rank 6th among insolvency and restructuring firms in New Zealand, with 6.8% of the searches.
In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches.
In September 2026, Deloitte lost share of searches among insolvency and restructuring firms in New Zealand, from 32% to 27.3%.
In September 2026, BDO lost share of searches among insolvency and restructuring firms in New Zealand, from 18.6% to 14.9%.
In September 2026, McDonald Vague lost share of searches among insolvency and restructuring firms in New Zealand, from 6.9% to 5.6%.
Estimated monthly branded searches for Calibre Partners in New Zealand fell 55.9% over 12 measured months, from 590 to 260 in September 2026.
Compare popularity between leading brands
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