How popular isMcGrathNicol?
In September 2026, people searched for McGrathNicol by name about 390 times in New Zealand, an 85.7% increase from the previous year. These searches made up 15.7% of all New Zealand insolvency and restructuring firm searches, placing McGrathNicol third out of seven firms. When we asked both ChatGPT and Google AI Overviews about insolvency and restructuring firms, McGrathNicol appeared in two of the four answers and was the sixth most recommended of the seven.
McGrathNicol is the third most searched of 7 competitors and the sixth most recommended in AI answers.
DeloitteShare of searches 27.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
KordaMenthaShare of searches 19.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
McGrathNicolShare of searches 15.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
BDOShare of searches 14.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th- Calibre PartnersShare of searches 10.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top insolvency and restructuring firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, McGrathNicol was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. McGrathNicol is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Calibre Partners1st
Dentons2nd- Deloitte3rd
McDonald Vague4th- BDO5th
- McGrathNicol6th
- KordaMentha–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Calibre Partners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- McDonald Vague3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McGrathNicol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BDO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dentons2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KordaMentha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about insolvency and restructuring firms
4 answers
Asked ChatGPT
“Which insolvency and restructuring firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best insolvency and restructuring firms in New Zealand?”
Asked ChatGPT
“What's the best insolvency and restructuring firm in New Zealand for a distressed company?”
Searched Google, AI Overview
“business restructuring firm”
Searched Google, AI Overview
“insolvency and restructuring firms nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which insolvency and restructuring firms compete with McGrathNicol?
Share of searches by month for Deloitte, KordaMentha, McGrathNicol, BDO, Calibre Partners, Dentons, McDonald Vague. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deloitte | KordaMentha | McGrathNicol | BDO | Calibre Partners | Dentons | McDonald Vague |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 10.8% | 8.7% | 15.4% | 24.5% | 7.1% | 4.6% |
| Nov 2025 | 32.3% | 9.4% | 7.6% | 20.6% | 14.3% | 9.4% | 6.3% |
| Dec 2025 | 32.3% | 7.5% | 7.5% | 18.8% | 17.2% | 7.5% | 9.1% |
| Jan 2026 | 35% | 6.7% | 6.7% | 18.4% | 16% | 6.7% | 10.4% |
| Feb 2026 | 29.2% | 17.3% | 4.9% | 19% | 14.2% | 9.3% | 6.2% |
| Mar 2026 | 27.6% | 13.4% | 5.8% | 21.2% | 20.1% | 7.2% | 4.7% |
| Apr 2026 | 28.4% | 10.4% | 10.4% | 18.4% | 19.4% | 8.5% | 4.5% |
| May 2026 | 29.6% | 10.2% | 10.2% | 20.9% | 15.5% | 8.3% | 5.3% |
| Jun 2026 | 30.3% | 8.2% | 10.1% | 17.8% | 15.4% | 10.1% | 8.2% |
| Jul 2026 | 30.7% | 8.5% | 7% | 18.6% | 19.6% | 8.5% | 7% |
| Aug 2026 | 32% | 15.8% | 10.5% | 18.6% | 10.5% | 5.7% | 6.9% |
| Sep 2026 | 27.3% | 19.3% | 15.7% | 14.9% | 10.4% | 6.8% | 5.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.3% | 680 | -13.9% | -4.7 points | |
| 2, moved from 3rd to 2nd | 19.3% | 480 | +23.1% | +3.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 5th to 3rd | 15.7% | 390 | +50% | +5.1 pointsmoved from 5th to 3rd | |
| 4, moved from 2nd to 4th | 14.9% | 370 | -19.6% | -3.8 pointsmoved from 2nd to 4th | |
| 5, moved from 4th to 5th | 10.4% | 260 | 0% | -0.1 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 6.8% | 170 | +21.4% | +1.2 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 5.6% | 140 | -17.6% | -1.3 pointsmoved from 6th to 7th |
1.
Deloitte27.3%
Held 1st. 680 estimated branded searches, -13.9% vs prior month. Share -4.7 points.
19.3%
Moved from 3rd to 2nd. 480 estimated branded searches, +23.1% vs prior month. Share +3.5 points.
15.7%
Moved from 5th to 3rd. 390 estimated branded searches, +50% vs prior month. Share +5.1 points.
4.
BDO14.9%
Moved from 2nd to 4th. 370 estimated branded searches, -19.6% vs prior month. Share -3.8 points.
10.4%
Moved from 4th to 5th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Dentons6.8%
Moved from 7th to 6th. 170 estimated branded searches, +21.4% vs prior month. Share +1.2 points.
5.6%
Moved from 6th to 7th. 140 estimated branded searches, -17.6% vs prior month. Share -1.3 points.
Compare popularity between McGrathNicol and its closest rivals
Every comparison with McGrathNicol
6 comparisons
How has branded search demand for McGrathNicol changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for McGrathNicol in New Zealand rose from 210 to 390.
- Across the 12 months ending September 2026, McGrathNicol’s share of searches among insolvency and restructuring firms in New Zealand increased from 8.7% to 15.7%.
- Across the 12 months ending September 2026, McGrathNicol’s share of searches among insolvency and restructuring firms in New Zealand peaked at 15.7% in September 2026 and was lowest at 4.9% in February 2026.
- Across the 12 months ending September 2026, McGrathNicol rose from 5th to 3rd among insolvency and restructuring firms in New Zealand.
How did search popularity change for New Zealand insolvency and restructuring firms in September 2026?
6 changes
In September 2026, KordaMentha overtook BDO to rank 2nd among insolvency and restructuring firms in New Zealand, with 19.3% of the searches.
In September 2026, Dentons overtook McDonald Vague to rank 6th among insolvency and restructuring firms in New Zealand, with 6.8% of the searches.
In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches.
In September 2026, Deloitte lost share of searches among insolvency and restructuring firms in New Zealand, from 32% to 27.3%.
In September 2026, BDO lost share of searches among insolvency and restructuring firms in New Zealand, from 18.6% to 14.9%.
In September 2026, McDonald Vague lost share of searches among insolvency and restructuring firms in New Zealand, from 6.9% to 5.6%.
How are McGrathNicol’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using McGrathNicol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mcgrathnicol
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