Brandwave

How popular isBDO?

In September 2026, people searched for BDO by name about 1,450 times in New Zealand, a 16% increase from the previous year. These searches made up 14.9% of all New Zealand insolvency and restructuring firm searches, placing BDO fourth out of seven firms. When we asked both ChatGPT and Google AI Overviews about insolvency and restructuring firms, BDO appeared in two of the four answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

BDO is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. DeloitteShare of searches 27.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. KordaMenthaShare of searches 19.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. McGrathNicolShare of searches 15.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. BDOShare of searches 14.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. Calibre PartnersShare of searches 10.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top insolvency and restructuring firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BDO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. BDO is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calibre Partners1st
  2. Dentons2nd
  3. Deloitte3rd
  4. McDonald Vague4th
  5. BDO5th
  6. McGrathNicol6th
  7. KordaMentha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Calibre Partners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McDonald Vague3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • McGrathNicol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dentons2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KordaMentha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about insolvency and restructuring firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which insolvency and restructuring firms compete with BDO?

BDO against insolvency and restructuring firms in New Zealand, by month

Share of searches by month for Deloitte, KordaMentha, McGrathNicol, BDO, Calibre Partners, Dentons, McDonald Vague. The figures are in the table below the chart.

View monthly share of searches table
MonthDeloitteKordaMenthaMcGrathNicolBDOCalibre PartnersDentonsMcDonald Vague
Oct 202529%10.8%8.7%15.4%24.5%7.1%4.6%
Nov 202532.3%9.4%7.6%20.6%14.3%9.4%6.3%
Dec 202532.3%7.5%7.5%18.8%17.2%7.5%9.1%
Jan 202635%6.7%6.7%18.4%16%6.7%10.4%
Feb 202629.2%17.3%4.9%19%14.2%9.3%6.2%
Mar 202627.6%13.4%5.8%21.2%20.1%7.2%4.7%
Apr 202628.4%10.4%10.4%18.4%19.4%8.5%4.5%
May 202629.6%10.2%10.2%20.9%15.5%8.3%5.3%
Jun 202630.3%8.2%10.1%17.8%15.4%10.1%8.2%
Jul 202630.7%8.5%7%18.6%19.6%8.5%7%
Aug 202632%15.8%10.5%18.6%10.5%5.7%6.9%
Sep 202627.3%19.3%15.7%14.9%10.4%6.8%5.6%

  1. 1.Deloitte

    27.3%

    Held 1st. 680 estimated branded searches, -13.9% vs prior month. Share -4.7 points.

  2. 2.KordaMentha

    19.3%

    Moved from 3rd to 2nd. 480 estimated branded searches, +23.1% vs prior month. Share +3.5 points.

  3. 3.McGrathNicol

    15.7%

    Moved from 5th to 3rd. 390 estimated branded searches, +50% vs prior month. Share +5.1 points.

  4. 4.BDO

    14.9%

    Moved from 2nd to 4th. 370 estimated branded searches, -19.6% vs prior month. Share -3.8 points.

  5. 5.Calibre Partners

    10.4%

    Moved from 4th to 5th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Dentons

    6.8%

    Moved from 7th to 6th. 170 estimated branded searches, +21.4% vs prior month. Share +1.2 points.

  7. 7.McDonald Vague

    5.6%

    Moved from 6th to 7th. 140 estimated branded searches, -17.6% vs prior month. Share -1.3 points.

Compare popularity between BDO and its closest rivals

Every comparison with BDO

15 comparisons

How has branded search demand for BDO changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BDO in New Zealand rose from 1.3K to 1.4K.
  • Across the 12 months ending September 2026, BDO’s share of searches among insolvency and restructuring firms in New Zealand peaked at 21.2% in March 2026 and was lowest at 14.9% in September 2026.
  • Across the 12 months ending September 2026, BDO fell from 3rd to 4th among insolvency and restructuring firms in New Zealand.

How did search popularity change for New Zealand insolvency and restructuring firms in September 2026?

6 changes

  1. In September 2026, KordaMentha overtook BDO to rank 2nd among insolvency and restructuring firms in New Zealand, with 19.3% of the searches.

  2. In September 2026, Dentons overtook McDonald Vague to rank 6th among insolvency and restructuring firms in New Zealand, with 6.8% of the searches.

  3. In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches.

  4. In September 2026, Deloitte lost share of searches among insolvency and restructuring firms in New Zealand, from 32% to 27.3%.

  5. In September 2026, BDO lost share of searches among insolvency and restructuring firms in New Zealand, from 18.6% to 14.9%.

  6. In September 2026, McDonald Vague lost share of searches among insolvency and restructuring firms in New Zealand, from 6.9% to 5.6%.

How are BDO’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BDO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bdo accountants
  • bdo chartered accountants
  • BDO Hamilton
  • bdo napier
  • bdo new plymouth
  • BDO New Zealand
  • BDO Northland
  • bdo nz
  • BDO Tauranga

Do you work for BDO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BDO compete?

BDO is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
accounting and advisory firms6th of 117%Show ranking
Tax advisory brands4th of 53.9%Show ranking
Insolvency and restructuring firms4th of 714.9%Shown above
New Plymouth accounting firms1st of 846.3%Show ranking
Whangarei accounting firms4th of 98.8%Show ranking
Napier accounting firms3rd of 1015.2%Show ranking
Invercargill accounting firms3rd of 58.7%Show ranking
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