BDO vs Grant Thornton:Which is more popular by branded search in New Zealand?
In August 2026, BDO had more branded searches than Grant Thornton among accounting and advisory firms in New Zealand. BDO was estimated to have 3.5K branded searches compared to Grant Thornton’s 2.1K, and held an 11.2% Share of Search versus Grant Thornton’s 6.7%.
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Which is more popular in search, BDO or Grant Thornton?
Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BDO, Grant Thornton. The figures are in the table below the chart.
View monthly share of search table
| Month | Deloitte | KPMG | PwC | BDO | Baker Tilly Staples Rodway | Grant Thornton | EY | Moore Markhams | RSM | Crowe |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 22.7% | 17.7% | 11.1% | 7.5% | 5.6% | 4.7% | 2.2% | 3% | 0.3% |
| Nov 2025 | 24% | 22.5% | 17.2% | 11.2% | 7.3% | 7.4% | 5.2% | 1.7% | 3.3% | 0.26% |
| Dec 2025 | 26.2% | 20.1% | 16.5% | 12% | 8.2% | 6% | 5.1% | 2.3% | 3.2% | 0.27% |
| Jan 2026 | 27.3% | 19.4% | 17.2% | 11% | 7.6% | 7.1% | 5.2% | 2.2% | 2.8% | 0.24% |
| Feb 2026 | 26% | 22.3% | 16.5% | 10.8% | 6.8% | 6.7% | 5.4% | 2.4% | 2.9% | 0.22% |
| Mar 2026 | 25.5% | 21.6% | 16% | 11.1% | 7.5% | 5.5% | 7.5% | 1.9% | 3% | 0.37% |
| Apr 2026 | 25.6% | 24.9% | 14.6% | 10.8% | 8.1% | 5.1% | 5.7% | 1.9% | 3.1% | 0.21% |
| May 2026 | 26.9% | 22% | 14.6% | 11.8% | 8% | 6% | 5.8% | 2.2% | 2.6% | 0.17% |
| Jun 2026 | 26.5% | 22.9% | 14.2% | 11% | 8.4% | 5.9% | 5.7% | 2.2% | 3% | 0.2% |
| Jul 2026 | 27.8% | 19.1% | 14.7% | 11.2% | 9.3% | 7.3% | 5.7% | 2.3% | 2.4% | 0.17% |
| Aug 2026 | 26.5% | 20.9% | 18.6% | 11.2% | 7.7% | 6.7% | 5.1% | 1.8% | 1.4% | 0.16% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the BDO and Grant Thornton comparison changed over the last 12 months?
3 findings
- BDO was ahead of Grant Thornton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 11.1% to 11.2%, and its estimated monthly branded searches moved from 3.3K to 3.5K.
- Across the 11 months ending August 2026, Grant Thornton’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 5.6% to 6.7%, and its estimated monthly branded searches moved from 1.7K to 2.1K.
How did search popularity change for New Zealand accounting and advisory firms in August 2026?
1 change
In August 2026, Grant Thornton lost estimated Share of Search among accounting and advisory firms in New Zealand, from 7.3% to 6.7%.
How each brand is measured
Brandwave collects information about searches that people make online using BDO’s and Grant Thornton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BDO
13 branded search terms
- bdo accountants
- BDO Auckland
- BDO Christchurch
- BDO Hamilton
- bdo napier
- bdo near me
- BDO New Zealand
- BDO Northland
- BDO NZ
- bdo palmerston north
- BDO Tauranga
- BDO Wellington
- bdo.nz
Grant Thornton
7 branded search terms
- Grant Thornton Auckland
- grant thornton chch
- Grant Thornton Christchurch
- grant thornton near me
- grant thornton new zealand
- Grant Thornton NZ
- Grant Thornton Wellington
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