Invercargill accounting firms in New Zealand:Which brands are most popular in search?
In August 2026, McCulloch & Partners was the most searched among invercargill accounting firms in New Zealand, with an estimated 170 branded searches and 39.5% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare Invercargill accounting firms using branded searches made in Invercargill. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McCulloch & Partners, Malloch McClean +MORE, BDO, Simpsons Chartered Accountants, Tax Link. The figures are in the table below the chart.
View monthly share of search table
| Month | McCulloch & Partners | Malloch McClean +MORE | BDO | Simpsons Chartered Accountants | Tax Link |
|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 27% | 16.2% | 8.1% | 5.4% |
| Nov 2025 | 43.6% | 30.8% | 12.8% | 7.7% | 5.1% |
| Dec 2025 | 40.6% | 25% | 21.9% | 9.4% | 3.1% |
| Jan 2026 | 36.7% | 26.7% | 20% | 10% | 6.7% |
| Feb 2026 | 44.4% | 19.4% | 22.2% | 8.3% | 5.6% |
| Mar 2026 | 44.7% | 26.3% | 15.8% | 7.9% | 5.3% |
| Apr 2026 | 44.4% | 30.6% | 11.1% | 8.3% | 5.6% |
| May 2026 | 38.5% | 30.8% | 17.9% | 7.7% | 5.1% |
| Jun 2026 | 35.9% | 38.5% | 12.8% | 7.7% | 5.1% |
| Jul 2026 | 42.4% | 30.3% | 15.2% | 9.1% | 3% |
| Aug 2026 | 39.5% | 27.9% | 18.6% | 7% | 7% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.5% | 170 | +21.4% | -2.9 points | |
| 2, held 2nd | 27.9% | 120 | +20% | -2.4 points | |
| 3, held 3rd | 18.6% | 80 | +60% | +3.5 points | |
| 4, held 4th | 7% | 30 | 0% | -2.1 points | |
| 5, held 5th | 7% | 30 | +200% | +3.9 points |
39.5%
held 1st · 170 estimated branded searches · +21.4% vs prior month · -2.9 points
27.9%
held 2nd · 120 estimated branded searches · +20% vs prior month · -2.4 points
3.
BDO18.6%
held 3rd · 80 estimated branded searches · +60% vs prior month · +3.5 points
held 4th · 30 estimated branded searches · 0% vs prior month · -2.1 points
5.
Tax Link7%
held 5th · 30 estimated branded searches · +200% vs prior month · +3.9 points
Compare search popularity between leading brands
McCulloch & Partners vs Malloch McClean +MORE: compare search popularity- McCulloch & Partners vs BDO: compare search popularity
McCulloch & Partners vs Simpsons Chartered Accountants: compare search popularity- McCulloch & Partners vs Tax Link: compare search popularity
- Malloch McClean +MORE vs BDO: compare search popularity
- Malloch McClean +MORE vs Simpsons Chartered Accountants: compare search popularity
- Malloch McClean +MORE vs Tax Link: compare search popularity
- BDO vs Simpsons Chartered Accountants: compare search popularity
- BDO vs Tax Link: compare search popularity
- Simpsons Chartered Accountants vs Tax Link: compare search popularity
- Compare any of these brands
Which brand is most popular in search among invercargill accounting firms in New Zealand?
5 brands
In August 2026, McCulloch & Partners was the most searched among invercargill accounting firms in New Zealand, with an estimated 170 branded searches and 39.5% estimated Share of Search within this set. Malloch McClean +MORE is in 2nd place, 11.6 percentage points behind at 27.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| McCulloch & Partners | 43.2% → 39.5% | 44.7%Mar 2026 | 35.9%Jun 2026 | 1st |
| Malloch McClean +MORE | 27% → 27.9% | 38.5%Jun 2026 | 19.4%Feb 2026 | 2nd |
| BDO | 16.2% → 18.6% | 22.2%Feb 2026 | 11.1%Apr 2026 | 3rd |
| Simpsons Chartered Accountants | 8.1% → 7% | 10%Jan 2026 | 7%Aug 2026 | 4th |
| Tax Link | 5.4% → 7% | 7%Aug 2026 | 3%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand decreased from 43.2% to 39.5%.
- Across the 11 months ending August 2026, Malloch McClean +MORE’s estimated Share of Search among invercargill accounting firms in New Zealand increased from 27% to 27.9%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among invercargill accounting firms in New Zealand increased from 16.2% to 18.6%.
- Across the 11 months ending August 2026, Simpsons Chartered Accountants’ estimated Share of Search among invercargill accounting firms in New Zealand decreased from 8.1% to 7%.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand increased from 5.4% to 7%.
- Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand peaked at 44.7% in March 2026 and was lowest at 35.9% in June 2026.
- Across the 11 months ending August 2026, Malloch McClean +MORE’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 38.5% in June 2026 and was lowest at 19.4% in February 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 22.2% in February 2026 and was lowest at 11.1% in April 2026.
- Across the 11 months ending August 2026, Simpsons Chartered Accountants’ estimated Share of Search among invercargill accounting firms in New Zealand peaked at 10% in January 2026 and was lowest at 7% in August 2026.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 7% in August 2026 and was lowest at 3% in July 2026.
How did search popularity change for New Zealand invercargill accounting firms in August 2026?
5 changes
In August 2026, Tax Link gained estimated Share of Search among invercargill accounting firms in New Zealand, from 3% to 7%.
In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 15.2% to 18.6%.
In August 2026, McCulloch & Partners lost estimated Share of Search among invercargill accounting firms in New Zealand, from 42.4% to 39.5%.
In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 30.3% to 27.9%.
In August 2026, Simpsons Chartered Accountants lost estimated Share of Search among invercargill accounting firms in New Zealand, from 9.1% to 7%.
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