How popular isSimpsons Chartered Accountants?
In September 2026, people searched for Simpsons Chartered Accountants by name about 50 times in New Zealand, a 25% increase from the previous year. These searches made up 8.7% of all New Zealand Invercargill accounting firm searches, placing Simpsons Chartered Accountants fourth out of five firms. When we asked both ChatGPT and Google AI Overviews about Invercargill accounting firms, Simpsons Chartered Accountants appeared in two of the three answers and was the joint fourth most recommended of the five.
Simpsons Chartered Accountants is the fourth most searched of 5 competitors and the joint fourth most recommended in AI answers.
Malloch McClean +MOREShare of searches 43.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
McCulloch & PartnersShare of searches 30.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
BDOShare of searches 8.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Simpsons Chartered AccountantsShare of searches 8.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Tax LinkShare of searches 8.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
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Top Invercargill accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Simpsons Chartered Accountants was mentioned in two out of three: in two of the three ChatGPT answers. Simpsons Chartered Accountants is the joint fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Malloch McClean +MORE3 of 3Named in 3 of 3 ChatGPT answers
- BDO3 of 3Named in 3 of 3 ChatGPT answers
- Simpsons Chartered Accountants2 of 3Named in 2 of 3 ChatGPT answers
- McCulloch & Partners1 of 3Named in 1 of 3 ChatGPT answers
- Tax Link1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Invercargill accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Invercargill, New Zealand for tax help?”
Searched Google, AI Overview
“accountants invercargill”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“invercargill accounting firms”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Invercargill accounting firms compete with Simpsons Chartered Accountants?
Share of searches by month for Malloch McClean +MORE, McCulloch & Partners, BDO, Simpsons Chartered Accountants, Tax Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | Malloch McClean +MORE | McCulloch & Partners | BDO | Simpsons Chartered Accountants | Tax Link |
|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 44.8% | 3.4% | 10.3% | 6.9% |
| Nov 2025 | 40% | 40% | 3.3% | 10% | 6.7% |
| Dec 2025 | 34.8% | 39.1% | 8.7% | 13% | 4.3% |
| Jan 2026 | 33.3% | 37.5% | 8.3% | 12.5% | 8.3% |
| Feb 2026 | 25.9% | 48.1% | 7.4% | 11.1% | 7.4% |
| Mar 2026 | 35.7% | 39.3% | 7.1% | 10.7% | 7.1% |
| Apr 2026 | 37.9% | 37.9% | 6.9% | 10.3% | 6.9% |
| May 2026 | 38.7% | 38.7% | 6.5% | 9.7% | 6.5% |
| Jun 2026 | 44.1% | 35.3% | 5.9% | 8.8% | 5.9% |
| Jul 2026 | 41.7% | 37.5% | 4.2% | 12.5% | 4.2% |
| Aug 2026 | 37.5% | 34.4% | 9.4% | 9.4% | 9.4% |
| Sep 2026 | 43.5% | 30.4% | 8.7% | 8.7% | 8.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 100 | -16.7% | +6 points | |
| 2, held 2nd | 30.4% | 70 | -36.4% | -3.9 points | |
| 3, held 3rd | 8.7% | 20 | -33.3% | -0.7 points | |
| 4, held 4th | 8.7% | 20 | -33.3% | -0.7 points | |
| 5, held 5th | 8.7% | 20 | -33.3% | -0.7 points |
43.5%
Held 1st. 100 estimated branded searches, -16.7% vs prior month. Share +6 points.
30.4%
Held 2nd. 70 estimated branded searches, -36.4% vs prior month. Share -3.9 points.
3.
BDO8.7%
Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.
Held 4th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.
5.
Tax Link8.7%
Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.
Compare popularity between Simpsons Chartered Accountants and its closest rivals
- Simpsons Chartered Accountants vs Malloch McClean +MORE: compare popularity
- Simpsons Chartered Accountants vs McCulloch & Partners: compare popularity
- Simpsons Chartered Accountants vs BDO: compare popularity
- Simpsons Chartered Accountants vs Tax Link: compare popularity
- Compare Simpsons Chartered Accountants with any brand
How has branded search demand for Simpsons Chartered Accountants changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Simpsons Chartered Accountants in New Zealand rose from 40 to 50.
- Across the 12 months ending September 2026, Simpsons Chartered Accountants’ share of searches among Invercargill accounting firms in New Zealand decreased from 10.3% to 8.7%.
- Across the 12 months ending September 2026, Simpsons Chartered Accountants’ share of searches among Invercargill accounting firms in New Zealand peaked at 13% in December 2025 and was lowest at 8.7% in September 2026.
- Across the 12 months ending September 2026, Simpsons Chartered Accountants fell from 3rd to 4th among Invercargill accounting firms in New Zealand.
How did search popularity change for New Zealand Invercargill accounting firms in September 2026?
5 changes
In September 2026, Malloch McClean +MORE gained share of searches among Invercargill accounting firms in New Zealand, from 37.5% to 43.5%.
In September 2026, McCulloch & Partners lost share of searches among Invercargill accounting firms in New Zealand, from 34.4% to 30.4%.
In September 2026, BDO lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%.
In September 2026, Simpsons Chartered Accountants lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%.
In September 2026, Tax Link lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%.
How are Simpsons Chartered Accountants’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Simpsons Chartered Accountants’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- simpsons accountants
- simpsons chartered accountants
- simpsons chartered accountants invercargill
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