Malloch McClean +MORE vs Simpsons Chartered Accountants:Which is more popular by branded search in New Zealand?
In August 2026, Malloch McClean +MORE had more branded searches than Simpsons Chartered Accountants among invercargill accounting firms in New Zealand. Malloch McClean +MORE was estimated to have 230 branded searches compared to Simpsons Chartered Accountants’ 40, and held a 4.9% Share of Search versus Simpsons Chartered Accountants’ 0.85%.
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Which is more popular in search, Malloch McClean +MORE or Simpsons Chartered Accountants?
Compare Invercargill accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Malloch McClean +MORE, Simpsons Chartered Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | McCulloch & Partners | Tax Link | Malloch McClean +MORE | Simpsons Chartered Accountants |
|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 8.4% | 4.6% | 6.4% | 0.91% |
| Nov 2025 | 79.5% | 9.6% | 3.5% | 6.1% | 1.3% |
| Dec 2025 | 81.2% | 8.4% | 4.5% | 5% | 0.84% |
| Jan 2026 | 78.4% | 8.2% | 5.7% | 6% | 1.6% |
| Feb 2026 | 80.6% | 8.2% | 4.6% | 6% | 0.66% |
| Mar 2026 | 82.1% | 7.1% | 5.5% | 4.5% | 0.81% |
| Apr 2026 | 76% | 9.7% | 6.7% | 6.5% | 1.2% |
| May 2026 | 78.4% | 9.2% | 5.3% | 6.2% | 0.85% |
| Jun 2026 | 76.4% | 8.7% | 5.9% | 7.6% | 1.3% |
| Jul 2026 | 78.2% | 9.8% | 5% | 6.1% | 0.91% |
| Aug 2026 | 79.2% | 10% | 5.1% | 4.9% | 0.85% |
| Sep 2026 | — | — | — | — | — |
How has the Malloch McClean +MORE and Simpsons Chartered Accountants comparison changed over the last 12 months?
3 findings
- Malloch McClean +MORE was ahead of Simpsons Chartered Accountants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Malloch McClean +MORE’s estimated Share of Search among invercargill accounting firms in New Zealand moved from 6.4% to 4.9%, and its estimated monthly branded searches moved from 280 to 230.
- Across the 11 months ending August 2026, Simpsons Chartered Accountants’ estimated Share of Search among invercargill accounting firms in New Zealand moved from 0.91% to 0.85%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand invercargill accounting firms in August 2026?
1 change
In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Malloch McClean +MORE’s and Simpsons Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Malloch McClean +MORE
2 branded search terms
- malloch mcclean
- malloch mcclean +more
Simpsons Chartered Accountants
3 branded search terms
- simpsons accountants
- simpsons chartered accountants
- simpsons chartered accountants invercargill
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