How popular isSimpsons Chartered Accountants in search?
In August 2026, there were an estimated 40 branded searches for Simpsons Chartered Accountants in New Zealand which held steady over the last 11 months. Simpsons Chartered Accountants holds 0.85% estimated Share of Search among New Zealand invercargill accounting firms and is ranked 5th of 5 competitors for search popularity.
BDO79.2%
McCulloch & Partners10%
Tax Link5.1%
Malloch McClean +MORE4.9%
Simpsons Chartered Accountants0.85%
Follow Simpsons Chartered Accountants and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which invercargill accounting firms compete with Simpsons Chartered Accountants?
Share of Search by month for BDO, McCulloch & Partners, Tax Link, Malloch McClean +MORE, Simpsons Chartered Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | McCulloch & Partners | Tax Link | Malloch McClean +MORE | Simpsons Chartered Accountants |
|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 8.4% | 4.6% | 6.4% | 0.91% |
| Nov 2025 | 79.5% | 9.6% | 3.5% | 6.1% | 1.3% |
| Dec 2025 | 81.2% | 8.4% | 4.5% | 5% | 0.84% |
| Jan 2026 | 78.4% | 8.2% | 5.7% | 6% | 1.6% |
| Feb 2026 | 80.6% | 8.2% | 4.6% | 6% | 0.66% |
| Mar 2026 | 82.1% | 7.1% | 5.5% | 4.5% | 0.81% |
| Apr 2026 | 76% | 9.7% | 6.7% | 6.5% | 1.2% |
| May 2026 | 78.4% | 9.2% | 5.3% | 6.2% | 0.85% |
| Jun 2026 | 76.4% | 8.7% | 5.9% | 7.6% | 1.3% |
| Jul 2026 | 78.2% | 9.8% | 5% | 6.1% | 0.91% |
| Aug 2026 | 79.2% | 10% | 5.1% | 4.9% | 0.85% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.2% | 3.7K | +8.4% | +1 points | |
| 2, held 2nd | 10% | 470 | +9.3% | +0.2 points | |
| 3, moved from 4th to 3rd | 5.1% | 240 | +9.1% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.9% | 230 | -14.8% | -1.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.85% | 40 | 0% | -0.1 points |
1.
BDO79.2%
held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +1 points
10%
held 2nd · 470 estimated branded searches · +9.3% vs prior month · +0.2 points
3.
Tax Link5.1%
moved from 4th to 3rd · 240 estimated branded searches · +9.1% vs prior month · +0.1 points
4.9%
moved from 3rd to 4th · 230 estimated branded searches · -14.8% vs prior month · -1.2 points
held 5th · 40 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Simpsons Chartered Accountants and its closest rivals
- Simpsons Chartered Accountants vs BDO: compare search popularity
- Simpsons Chartered Accountants vs McCulloch & Partners: compare search popularity
- Simpsons Chartered Accountants vs Tax Link: compare search popularity
- Simpsons Chartered Accountants vs Malloch McClean +MORE: compare search popularity
- Compare Simpsons Chartered Accountants with any brand
How has branded search demand for Simpsons Chartered Accountants changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Simpsons Chartered Accountants in New Zealand held steady at 40.
- Across the 11 months ending August 2026, Simpsons Chartered Accountants’ estimated Share of Search among invercargill accounting firms in New Zealand held steady, from 0.91% to 0.85%.
How did search popularity change for New Zealand invercargill accounting firms in August 2026?
4 changes
In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 78.2% to 79.2%.
In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%.
In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.
Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026.
How is Simpsons Chartered Accountants measured?
Brandwave collects information about searches that people make online using Simpsons Chartered Accountants’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- simpsons accountants
- simpsons chartered accountants
- simpsons chartered accountants invercargill
Do you work for Simpsons Chartered Accountants? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Simpsons Chartered Accountants your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.