Brandwave

How popular isMalloch McClean +MORE?

In September 2026, people searched for Malloch McClean +MORE by name about 230 times in New Zealand, a 17.9% decrease from the previous year. These searches made up 43.5% of all New Zealand Invercargill accounting firm searches, placing Malloch McClean +MORE first out of five firms. When we asked both ChatGPT and Google AI Overviews about Invercargill accounting firms, Malloch McClean +MORE appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Malloch McClean +MORE is the most searched of 5 competitors and the most recommended in AI answers.

  1. Malloch McClean +MOREShare of searches 43.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. McCulloch & PartnersShare of searches 30.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. BDOShare of searches 8.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Simpsons Chartered AccountantsShare of searches 8.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. Tax LinkShare of searches 8.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
Malloch McClean +MORE website (opens in a new tab)

Follow Malloch McClean +MORE and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Invercargill accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Malloch McClean +MORE appeared in all three answers. Malloch McClean +MORE is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Malloch McClean +MORE1st
  2. BDO2nd
  3. Tax Link3rd
  4. McCulloch & Partners4th
  5. Simpsons Chartered Accountants4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Invercargill accounting firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Invercargill accounting firms compete with Malloch McClean +MORE?

Malloch McClean +MORE against Invercargill accounting firms in New Zealand, by month

Share of searches by month for Malloch McClean +MORE, McCulloch & Partners, BDO, Simpsons Chartered Accountants, Tax Link. The figures are in the table below the chart.

View monthly share of searches table
MonthMalloch McClean +MOREMcCulloch & PartnersBDOSimpsons Chartered AccountantsTax Link
Oct 202534.5%44.8%3.4%10.3%6.9%
Nov 202540%40%3.3%10%6.7%
Dec 202534.8%39.1%8.7%13%4.3%
Jan 202633.3%37.5%8.3%12.5%8.3%
Feb 202625.9%48.1%7.4%11.1%7.4%
Mar 202635.7%39.3%7.1%10.7%7.1%
Apr 202637.9%37.9%6.9%10.3%6.9%
May 202638.7%38.7%6.5%9.7%6.5%
Jun 202644.1%35.3%5.9%8.8%5.9%
Jul 202641.7%37.5%4.2%12.5%4.2%
Aug 202637.5%34.4%9.4%9.4%9.4%
Sep 202643.5%30.4%8.7%8.7%8.7%

  1. 1.Malloch McClean +MORE

    43.5%

    Held 1st. 100 estimated branded searches, -16.7% vs prior month. Share +6 points.

  2. 2.McCulloch & Partners

    30.4%

    Held 2nd. 70 estimated branded searches, -36.4% vs prior month. Share -3.9 points.

  3. 3.BDO

    8.7%

    Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  4. 4.Simpsons Chartered Accountants

    8.7%

    Held 4th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  5. 5.Tax Link

    8.7%

    Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

Compare popularity between Malloch McClean +MORE and its closest rivals

Every comparison with Malloch McClean +MORE

1 comparison

How has branded search demand for Malloch McClean +MORE changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Malloch McClean +MORE in New Zealand fell from 280 to 230.
  • Across the 12 months ending September 2026, Malloch McClean +MORE’s share of searches among Invercargill accounting firms in New Zealand increased from 34.5% to 43.5%.
  • Across the 12 months ending September 2026, Malloch McClean +MORE’s share of searches among Invercargill accounting firms in New Zealand peaked at 44.1% in June 2026 and was lowest at 25.9% in February 2026.
  • Across the 12 months ending September 2026, Malloch McClean +MORE rose from 2nd to 1st among Invercargill accounting firms in New Zealand.

How did search popularity change for New Zealand Invercargill accounting firms in September 2026?

5 changes

  1. In September 2026, Malloch McClean +MORE gained share of searches among Invercargill accounting firms in New Zealand, from 37.5% to 43.5%.

  2. In September 2026, McCulloch & Partners lost share of searches among Invercargill accounting firms in New Zealand, from 34.4% to 30.4%.

  3. In September 2026, BDO lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%.

  4. In September 2026, Simpsons Chartered Accountants lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%.

  5. In September 2026, Tax Link lost share of searches among Invercargill accounting firms in New Zealand, from 9.4% to 8.7%.

How are Malloch McClean +MORE’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Malloch McClean +MORE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • malloch mcclean
  • malloch mcclean +more

Do you work for Malloch McClean +MORE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Malloch McClean +MORE your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free