Malloch McClean +MORE vs McCulloch & Partners:Which is more popular by branded search in New Zealand?
In August 2026, McCulloch & Partners had more branded searches than Malloch McClean +MORE among invercargill accounting firms in New Zealand. McCulloch & Partners was estimated to have 470 branded searches compared to Malloch McClean +MORE’s 230, and held a 10% Share of Search versus Malloch McClean +MORE’s 4.9%.
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Which is more popular in search, Malloch McClean +MORE or McCulloch & Partners?
Compare Invercargill accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McCulloch & Partners, Malloch McClean +MORE. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | McCulloch & Partners | Tax Link | Malloch McClean +MORE | Simpsons Chartered Accountants |
|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 8.4% | 4.6% | 6.4% | 0.91% |
| Nov 2025 | 79.5% | 9.6% | 3.5% | 6.1% | 1.3% |
| Dec 2025 | 81.2% | 8.4% | 4.5% | 5% | 0.84% |
| Jan 2026 | 78.4% | 8.2% | 5.7% | 6% | 1.6% |
| Feb 2026 | 80.6% | 8.2% | 4.6% | 6% | 0.66% |
| Mar 2026 | 82.1% | 7.1% | 5.5% | 4.5% | 0.81% |
| Apr 2026 | 76% | 9.7% | 6.7% | 6.5% | 1.2% |
| May 2026 | 78.4% | 9.2% | 5.3% | 6.2% | 0.85% |
| Jun 2026 | 76.4% | 8.7% | 5.9% | 7.6% | 1.3% |
| Jul 2026 | 78.2% | 9.8% | 5% | 6.1% | 0.91% |
| Aug 2026 | 79.2% | 10% | 5.1% | 4.9% | 0.85% |
| Sep 2026 | — | — | — | — | — |
How has the Malloch McClean +MORE and McCulloch & Partners comparison changed over the last 12 months?
3 findings
- McCulloch & Partners was ahead of Malloch McClean +MORE in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Malloch McClean +MORE’s estimated Share of Search among invercargill accounting firms in New Zealand moved from 6.4% to 4.9%, and its estimated monthly branded searches moved from 280 to 230.
- Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand moved from 8.4% to 10%, and its estimated monthly branded searches moved from 370 to 470.
How did search popularity change for New Zealand invercargill accounting firms in August 2026?
2 changes
In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%.
Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Malloch McClean +MORE’s and McCulloch & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Malloch McClean +MORE
2 branded search terms
- malloch mcclean
- malloch mcclean +more
McCulloch & Partners
5 branded search terms
- mcculloch & partners
- mcculloch & partners invercargill
- mcculloch and partners
- mcculloch and partners invercargill
- mcp.co.nz
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