How popular isMcCulloch & Partners in search?
In August 2026, there were an estimated 470 branded searches for McCulloch & Partners in New Zealand which is up 27% over the last 11 months. McCulloch & Partners holds 10% estimated Share of Search among New Zealand invercargill accounting firms and is ranked 2nd of 5 competitors for search popularity.
BDO79.2%
McCulloch & Partners10%
Tax Link5.1%
Malloch McClean +MORE4.9%
Simpsons Chartered Accountants0.85%
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Which invercargill accounting firms compete with McCulloch & Partners?
Share of Search by month for BDO, McCulloch & Partners, Tax Link, Malloch McClean +MORE. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | McCulloch & Partners | Tax Link | Malloch McClean +MORE | Simpsons Chartered Accountants |
|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 8.4% | 4.6% | 6.4% | 0.91% |
| Nov 2025 | 79.5% | 9.6% | 3.5% | 6.1% | 1.3% |
| Dec 2025 | 81.2% | 8.4% | 4.5% | 5% | 0.84% |
| Jan 2026 | 78.4% | 8.2% | 5.7% | 6% | 1.6% |
| Feb 2026 | 80.6% | 8.2% | 4.6% | 6% | 0.66% |
| Mar 2026 | 82.1% | 7.1% | 5.5% | 4.5% | 0.81% |
| Apr 2026 | 76% | 9.7% | 6.7% | 6.5% | 1.2% |
| May 2026 | 78.4% | 9.2% | 5.3% | 6.2% | 0.85% |
| Jun 2026 | 76.4% | 8.7% | 5.9% | 7.6% | 1.3% |
| Jul 2026 | 78.2% | 9.8% | 5% | 6.1% | 0.91% |
| Aug 2026 | 79.2% | 10% | 5.1% | 4.9% | 0.85% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.2% | 3.7K | +8.4% | +1 points | |
| 2, held 2nd | 10% | 470 | +9.3% | +0.2 points | |
| 3, moved from 4th to 3rd | 5.1% | 240 | +9.1% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.9% | 230 | -14.8% | -1.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.85% | 40 | 0% | -0.1 points |
1.
BDO79.2%
held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +1 points
10%
held 2nd · 470 estimated branded searches · +9.3% vs prior month · +0.2 points
3.
Tax Link5.1%
moved from 4th to 3rd · 240 estimated branded searches · +9.1% vs prior month · +0.1 points
4.9%
moved from 3rd to 4th · 230 estimated branded searches · -14.8% vs prior month · -1.2 points
held 5th · 40 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between McCulloch & Partners and its closest rivals
- McCulloch & Partners vs BDO: compare search popularity
- McCulloch & Partners vs Tax Link: compare search popularity
- McCulloch & Partners vs Malloch McClean +MORE: compare search popularity
- McCulloch & Partners vs Simpsons Chartered Accountants: compare search popularity
- Compare McCulloch & Partners with any brand
How has branded search demand for McCulloch & Partners changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for McCulloch & Partners in New Zealand rose from 370 to 470.
- Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand increased from 8.4% to 10%.
- Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand peaked at 10% in August 2026 and was lowest at 7.1% in March 2026.
How did search popularity change for New Zealand invercargill accounting firms in August 2026?
4 changes
In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 78.2% to 79.2%.
In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%.
In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.
Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026.
How is McCulloch & Partners measured?
Brandwave collects information about searches that people make online using McCulloch & Partners’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- mcculloch & partners
- mcculloch & partners invercargill
- mcculloch and partners
- mcculloch and partners invercargill
- mcp.co.nz
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Is McCulloch & Partners your brand?
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