McCulloch & Partners vs Simpsons Chartered Accountants:Which is more popular by branded search in New Zealand?
In August 2026, McCulloch & Partners had more branded searches than Simpsons Chartered Accountants among invercargill accounting firms in New Zealand. McCulloch & Partners was estimated to have 470 branded searches compared to Simpsons Chartered Accountants’ 40, and held a 10% Share of Search versus Simpsons Chartered Accountants’ 0.85%.
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Which is more popular in search, McCulloch & Partners or Simpsons Chartered Accountants?
Compare Invercargill accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McCulloch & Partners, Simpsons Chartered Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | McCulloch & Partners | Tax Link | Malloch McClean +MORE | Simpsons Chartered Accountants |
|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 8.4% | 4.6% | 6.4% | 0.91% |
| Nov 2025 | 79.5% | 9.6% | 3.5% | 6.1% | 1.3% |
| Dec 2025 | 81.2% | 8.4% | 4.5% | 5% | 0.84% |
| Jan 2026 | 78.4% | 8.2% | 5.7% | 6% | 1.6% |
| Feb 2026 | 80.6% | 8.2% | 4.6% | 6% | 0.66% |
| Mar 2026 | 82.1% | 7.1% | 5.5% | 4.5% | 0.81% |
| Apr 2026 | 76% | 9.7% | 6.7% | 6.5% | 1.2% |
| May 2026 | 78.4% | 9.2% | 5.3% | 6.2% | 0.85% |
| Jun 2026 | 76.4% | 8.7% | 5.9% | 7.6% | 1.3% |
| Jul 2026 | 78.2% | 9.8% | 5% | 6.1% | 0.91% |
| Aug 2026 | 79.2% | 10% | 5.1% | 4.9% | 0.85% |
| Sep 2026 | — | — | — | — | — |
How has the McCulloch & Partners and Simpsons Chartered Accountants comparison changed over the last 12 months?
3 findings
- McCulloch & Partners was ahead of Simpsons Chartered Accountants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand moved from 8.4% to 10%, and its estimated monthly branded searches moved from 370 to 470.
- Across the 11 months ending August 2026, Simpsons Chartered Accountants’ estimated Share of Search among invercargill accounting firms in New Zealand moved from 0.91% to 0.85%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand invercargill accounting firms in August 2026?
1 change
Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using McCulloch & Partners’ and Simpsons Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McCulloch & Partners
5 branded search terms
- mcculloch & partners
- mcculloch & partners invercargill
- mcculloch and partners
- mcculloch and partners invercargill
- mcp.co.nz
Simpsons Chartered Accountants
3 branded search terms
- simpsons accountants
- simpsons chartered accountants
- simpsons chartered accountants invercargill
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