Malloch McClean +MORE vs Tax Link:Which is more popular by branded search in New Zealand?
In August 2026, Malloch McClean +MORE and Tax Link were level on Share of Search among invercargill accounting firms in New Zealand, with an estimated 230 versus 240 branded searches, at 4.9% and 5.1% estimated Share of Search.
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Which is more popular in search, Malloch McClean +MORE or Tax Link?
Compare Invercargill accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tax Link, Malloch McClean +MORE. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | McCulloch & Partners | Tax Link | Malloch McClean +MORE | Simpsons Chartered Accountants |
|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 8.4% | 4.6% | 6.4% | 0.91% |
| Nov 2025 | 79.5% | 9.6% | 3.5% | 6.1% | 1.3% |
| Dec 2025 | 81.2% | 8.4% | 4.5% | 5% | 0.84% |
| Jan 2026 | 78.4% | 8.2% | 5.7% | 6% | 1.6% |
| Feb 2026 | 80.6% | 8.2% | 4.6% | 6% | 0.66% |
| Mar 2026 | 82.1% | 7.1% | 5.5% | 4.5% | 0.81% |
| Apr 2026 | 76% | 9.7% | 6.7% | 6.5% | 1.2% |
| May 2026 | 78.4% | 9.2% | 5.3% | 6.2% | 0.85% |
| Jun 2026 | 76.4% | 8.7% | 5.9% | 7.6% | 1.3% |
| Jul 2026 | 78.2% | 9.8% | 5% | 6.1% | 0.91% |
| Aug 2026 | 79.2% | 10% | 5.1% | 4.9% | 0.85% |
| Sep 2026 | — | — | — | — | — |
How has the Malloch McClean +MORE and Tax Link comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Tax Link took it in March 2026, Malloch McClean +MORE took it in May 2026, Tax Link took it in August 2026.
- Across the 11 months ending August 2026, Malloch McClean +MORE’s estimated Share of Search among invercargill accounting firms in New Zealand moved from 6.4% to 4.9%, and its estimated monthly branded searches moved from 280 to 230.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand moved from 4.6% to 5.1%, and its estimated monthly branded searches moved from 200 to 240.
How did search popularity change for New Zealand invercargill accounting firms in August 2026?
2 changes
In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%.
In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Malloch McClean +MORE’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Malloch McClean +MORE
2 branded search terms
- malloch mcclean
- malloch mcclean +more
Tax Link
12 branded search terms
- tax link
- tax link accountants
- tax link chartered accountants
- tax link hastings
- tax link invercargill
- tax link napier
- tax link nz
- tax link timaru
- taxlink
- taxlink accountants
- taxlink accounting
- taxlink timaru
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