Brandwave

How popular isTax Link in search?

In August 2026, there were an estimated 240 branded searches for Tax Link in New Zealand which is up 20% over the last 11 months. Tax Link holds 36.4% estimated Share of Search among New Zealand hastings accounting firms and is ranked 2nd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Nexia New Zealand59.1%
  2. Tax Link36.4%
  3. Epplett & Co4.5%
Tax Link website (opens in a new tab)

Follow Tax Link and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hastings accounting firms compete with Tax Link?

Tax Link against hastings accounting firms in New Zealand, by month

Share of Search by month for Nexia New Zealand, Tax Link, Epplett & Co. The figures are in the table below the chart.

View monthly share of search table
MonthNexia New ZealandTax LinkEpplett & Co
Oct 202567.6%28.2%4.2%
Nov 202564%32%4%
Dec 202560.5%37.2%2.3%
Jan 202658.2%38.2%3.6%
Feb 202666.7%29.2%4.2%
Mar 202656.5%40%3.5%
Apr 202655.7%41.4%2.9%
May 202663.2%32.9%3.9%
Jun 202658%39.1%2.9%
Jul 202656.1%38.6%5.3%
Aug 202659.1%36.4%4.5%
Sep 2026———

  1. 1.Nexia New Zealand

    59.1%

    held 1st · 390 estimated branded searches · +21.9% vs prior month · +3 points

  2. 2.Tax Link

    36.4%

    held 2nd · 240 estimated branded searches · +9.1% vs prior month · -2.2 points

  3. 3.Epplett & Co

    4.5%

    held 3rd · 30 estimated branded searches · 0% vs prior month · -0.7 points

Compare search popularity between Tax Link and its closest rivals

How has branded search demand for Tax Link changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tax Link in New Zealand rose from 200 to 240.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand increased from 28.2% to 36.4%.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among hastings accounting firms in New Zealand peaked at 41.4% in April 2026 and was lowest at 28.2% in October 2025.

How did search popularity change for New Zealand hastings accounting firms in August 2026?

  1. In August 2026, Nexia New Zealand gained estimated Share of Search among hastings accounting firms in New Zealand, from 56.1% to 59.1%.

  2. In August 2026, Tax Link lost estimated Share of Search among hastings accounting firms in New Zealand, from 38.6% to 36.4%.

  3. In August 2026, Epplett & Co lost estimated Share of Search among hastings accounting firms in New Zealand, from 5.3% to 4.5%.

Which invercargill accounting firms compete with Tax Link?

Tax Link against invercargill accounting firms in New Zealand, by month

Share of Search by month for BDO, McCulloch & Partners, Tax Link, Malloch McClean +MORE. The figures are in the table below the chart.

View monthly share of search table
MonthBDOMcCulloch & PartnersTax LinkMalloch McClean +MORESimpsons Chartered Accountants
Oct 202579.7%8.4%4.6%6.4%0.91%
Nov 202579.5%9.6%3.5%6.1%1.3%
Dec 202581.2%8.4%4.5%5%0.84%
Jan 202678.4%8.2%5.7%6%1.6%
Feb 202680.6%8.2%4.6%6%0.66%
Mar 202682.1%7.1%5.5%4.5%0.81%
Apr 202676%9.7%6.7%6.5%1.2%
May 202678.4%9.2%5.3%6.2%0.85%
Jun 202676.4%8.7%5.9%7.6%1.3%
Jul 202678.2%9.8%5%6.1%0.91%
Aug 202679.2%10%5.1%4.9%0.85%
Sep 2026—————

  1. 1.BDO

    79.2%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +1 points

  2. 2.McCulloch & Partners

    10%

    held 2nd · 470 estimated branded searches · +9.3% vs prior month · +0.2 points

  3. 3.Tax Link

    5.1%

    moved from 4th to 3rd · 240 estimated branded searches · +9.1% vs prior month · +0.1 points

  4. 4.Malloch McClean +MORE

    4.9%

    moved from 3rd to 4th · 230 estimated branded searches · -14.8% vs prior month · -1.2 points

  5. 5.Simpsons Chartered Accountants

    0.85%

    held 5th · 40 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Tax Link and its closest rivals

How has branded search demand for Tax Link changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand increased from 4.6% to 5.1%.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 6.7% in April 2026 and was lowest at 3.5% in November 2025.
  • Across the 11 months ending August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.

How did search popularity change for New Zealand invercargill accounting firms in August 2026?

  1. In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 78.2% to 79.2%.

  2. In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%.

  3. In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.

  4. Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026.

Which napier accounting firms compete with Tax Link?

Tax Link against napier accounting firms in New Zealand, by month

Share of Search by month for BDO, Tax Link, Kiwitax, Oldershaw Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthBDOTax LinkKiwitaxOldershaw AccountantsPulse AccountantsnumioArco AdvisoryOn All Accounts
Oct 202583.3%4.8%5.2%4.8%0.71%0.24%0.48%0.48%
Nov 202584.1%3.7%4.1%6.7%0.46%0.23%0.46%0.23%
Dec 202583.3%4.6%4.3%6%0.57%0.29%0.57%0.29%
Jan 202680.2%5.9%5.3%6.7%0.56%0.28%0.56%0.56%
Feb 202682.6%4.8%4.8%5.9%0.68%0.45%0.45%0.45%
Mar 202684.1%5.6%3.8%5.1%0.5%0.17%0.33%0.33%
Apr 202679.5%7%5.5%5.8%0.96%0.24%0.48%0.48%
May 202682.1%5.6%4.5%5.4%1.1%0.22%0.45%0.67%
Jun 202681.6%6.3%4.7%5.1%0.93%0.23%0.47%0.7%
Jul 202684.1%5.4%4.6%3.9%0.98%0.24%0.49%0.24%
Aug 202684%5.4%4.5%3.6%0.9%0.67%0.45%0.45%
Sep 2026————————

  1. 1.BDO

    84%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · -0.1 points

  2. 2.Tax Link

    5.4%

    held 2nd · 240 estimated branded searches · +9.1% vs prior month · 0 points

  3. 3.Kiwitax

    4.5%

    held 3rd · 200 estimated branded searches · +5.3% vs prior month · -0.1 points

  4. 4.Oldershaw Accountants

    3.6%

    held 4th · 160 estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Pulse Accountants

    0.9%

    held 5th · 40 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.numio

    0.67%

    moved from 7th to 6th · 30 estimated branded searches · +200% vs prior month · +0.4 points

  7. 7.Arco Advisory

    0.45%

    moved from 6th to 7th · 20 estimated branded searches · 0% vs prior month · 0 points

  8. 8.On All Accounts

    0.45%

    held 8th · 20 estimated branded searches · +100% vs prior month · +0.2 points

Compare search popularity between Tax Link and its closest rivals

How has branded search demand for Tax Link changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand increased from 4.8% to 5.4%.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand peaked at 7% in April 2026 and was lowest at 3.7% in November 2025.
  • Across the 11 months ending August 2026, Tax Link rose from 4th to 2nd among napier accounting firms in New Zealand.

How did search popularity change for New Zealand napier accounting firms in August 2026?

  1. Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand has lost ground for 3 months in a row, from 5.4% to 3.6% in August 2026.

  2. In August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand.

  3. In August 2026, Arco Advisory fell from 6th to 7th among napier accounting firms in New Zealand.

  4. Estimated monthly branded searches for Pulse Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

Which timaru accounting firms compete with Tax Link?

Tax Link against timaru accounting firms in New Zealand, by month

Share of Search by month for KPMG, Martin Wakefield, Sidekick, Tax Link. The figures are in the table below the chart.

View monthly share of search table
MonthKPMGMartin WakefieldSidekickTax LinkSolve Chartered AccountantsFoundry56Lawson Accounting
Oct 202587.8%4.2%4%1.7%0.58%1.5%0.25%
Nov 202588.4%4.2%4%1.3%0.83%1.1%0.25%
Dec 202588.2%4.5%3%1.7%0.85%1.4%0.43%
Jan 202686.3%4.6%3.7%2.3%0.99%1.8%0.33%
Feb 202689.8%3.9%2.8%1.6%0.62%1.1%0.23%
Mar 202690.6%3.5%2.3%1.9%0.83%0.72%0.17%
Apr 202687.7%4.1%3.5%2.3%1%1%0.24%
May 202688.8%3.4%3.2%2%1.3%1.1%0.24%
Jun 202690.3%3.8%2.5%1.6%0.84%0.78%0.24%
Jul 202691.4%3.7%2%1.3%0.76%0.76%0.17%
Aug 202690.2%4.2%2.3%1.6%0.88%0.61%0.2%
Sep 2026———————

  1. 1.KPMG

    90.2%

    held 1st · 13.4K estimated branded searches · -14.8% vs prior month · -1.2 points

  2. 2.Martin Wakefield

    4.2%

    held 2nd · 630 estimated branded searches · 0% vs prior month · +0.6 points

  3. 3.Sidekick

    2.3%

    held 3rd · 340 estimated branded searches · 0% vs prior month · +0.3 points

  4. 4.Tax Link

    1.6%

    held 4th · 240 estimated branded searches · +9.1% vs prior month · +0.3 points

  5. 5.Solve Chartered Accountants

    0.88%

    moved from 6th to 5th · 130 estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.Foundry56

    0.61%

    moved from 5th to 6th · 90 estimated branded searches · -30.8% vs prior month · -0.2 points

  7. 7.Lawson Accounting

    0.2%

    held 7th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Tax Link and its closest rivals

How has branded search demand for Tax Link changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among timaru accounting firms in New Zealand peaked at 2.3% in April 2026 and was lowest at 1.3% in July 2026.

How did search popularity change for New Zealand timaru accounting firms in August 2026?

  1. In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.

  2. In August 2026, KPMG lost estimated Share of Search among timaru accounting firms in New Zealand, from 91.4% to 90.2%.

  3. Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026.

  4. In August 2026, Solve Chartered Accountants rose from 6th to 5th among timaru accounting firms in New Zealand.

  5. Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

  6. Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026.

Which whanganui accounting firms compete with Tax Link?

Tax Link against whanganui accounting firms in New Zealand, by month

Share of Search by month for Moore Markhams, Tax Link, Tait Pearce, Adept Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthMoore MarkhamsTax LinkTait PearceAdept AccountantsPrue Anderson AccountingARC Accountants
Oct 202568.5%18.5%6.5%4.6%0.93%0.93%
Nov 202568.5%18%6.7%5.6%1.1%0%
Dec 202570.1%18.4%5.7%3.4%1.1%1.1%
Jan 202663.5%21.9%9.4%3.1%1%1%
Feb 202671.1%17.4%5.8%4.1%0.83%0.83%
Mar 202664.6%23.1%6.1%4.8%0.68%0.68%
Apr 202657.7%29.9%6.2%4.1%1%1%
May 202663.6%22.7%7.3%4.5%0.91%0.91%
Jun 202663.7%23.9%6.2%4.4%0.88%0.88%
Jul 202667.5%19.3%7%4.4%0.88%0.88%
Aug 202662.4%23.8%7.9%5%0.99%0%
Sep 2026——————

  1. 1.Moore Markhams

    62.4%

    held 1st · 630 estimated branded searches · -18.2% vs prior month · -5.2 points

  2. 2.Tax Link

    23.8%

    held 2nd · 240 estimated branded searches · +9.1% vs prior month · +4.5 points

  3. 3.Tait Pearce

    7.9%

    held 3rd · 80 estimated branded searches · 0% vs prior month · +0.9 points

  4. 4.Adept Accountants

    5%

    held 4th · 50 estimated branded searches · 0% vs prior month · +0.6 points

  5. 5.Prue Anderson Accounting

    0.99%

    moved from 6th to 5th · 10 estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.ARC Accountants

    0%

    moved from 5th to 6th · 0 estimated branded searches · -100% vs prior month · -0.9 points

Compare search popularity between Tax Link and its closest rivals

How has branded search demand for Tax Link changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand increased from 18.5% to 23.8%.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 29.9% in April 2026 and was lowest at 17.4% in February 2026.

How did search popularity change for New Zealand whanganui accounting firms in August 2026?

  1. In August 2026, Tax Link gained estimated Share of Search among whanganui accounting firms in New Zealand, from 19.3% to 23.8%.

  2. In August 2026, Tait Pearce gained estimated Share of Search among whanganui accounting firms in New Zealand, from 7% to 7.9%.

  3. In August 2026, Adept Accountants gained estimated Share of Search among whanganui accounting firms in New Zealand, from 4.4% to 5%.

  4. In August 2026, Moore Markhams lost estimated Share of Search among whanganui accounting firms in New Zealand, from 67.5% to 62.4%.

  5. In August 2026, ARC Accountants lost estimated Share of Search among whanganui accounting firms in New Zealand, from 0.88% to 0%.

  6. In August 2026, Prue Anderson Accounting rose from 6th to 5th among whanganui accounting firms in New Zealand.

How is Tax Link measured?

Brandwave collects information about searches that people make online using Tax Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • tax link
  • tax link accountants
  • tax link chartered accountants
  • tax link hastings
  • tax link invercargill
  • tax link napier
  • tax link nz
  • tax link timaru
  • taxlink
  • taxlink accountants
  • taxlink accounting
  • taxlink timaru

Do you work for Tax Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tax Link your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record