Brandwave

On All Accounts vs Tax Link:Which is more popular?

In September 2026, On All Accounts and Tax Link were level in searches among Napier accounting firms in New Zealand, with an estimated 10 branded searches each, at 3% of the total each. When we asked ChatGPT and Google AI Overviews about Napier accounting firms, neither On All Accounts nor Tax Link appeared in any of the three answers.

Among Napier accounting firms in New Zealand in September 2026

Who do people search for more?

On All Accounts and Tax Link are searched for about as often as each other.

On All Accounts 10 searchesTax Link 10 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

On All Accounts in 0 of 3Tax Link in 0 of 3

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Top Napier accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither On All Accounts nor Tax Link showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kiwitax1st
  2. Ascend Accounting + Advisory2nd
  3. SBA3rd
  4. BDO4th
  5. Pulse Accountants5th
  6. Oldershaw Accountants6th
  7. numio–
  8. Arco Advisory–
  9. On All Accounts–
  10. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is On All Accounts or Tax Link more popular in search?

This chart shows how often people search Google for On All Accounts and Tax Link by name. Each line represents a brand's share of searches for all ten Napier accounting firms we track, month by month, from searches in New Zealand.

On All Accounts and Tax Link among Napier accounting firms in New Zealand, by month

Share of searches by month for On All Accounts, Tax Link. The figures are in the table below the chart.

View monthly share of searches table
MonthOldershaw AccountantsKiwitaxBDOnumioSBAArco AdvisoryAscend Accounting + AdvisoryOn All AccountsPulse AccountantsTax Link
Oct 202534.6%26.9%11.5%0%0%3.8%7.7%0%3.8%11.5%
Nov 202543.3%20%13.3%0%3.3%0%6.7%3.3%3.3%6.7%
Dec 202542.9%28.6%9.5%0%0%4.8%4.8%0%4.8%4.8%
Jan 202641.9%29%16.1%0%0%0%6.5%0%3.2%3.2%
Feb 202636.4%27.3%15.2%3%0%0%9.1%3%3%3%
Mar 202647.1%17.6%14.7%0%0%2.9%5.9%2.9%2.9%5.9%
Apr 202632.3%22.6%19.4%0%0%0%6.5%3.2%6.5%9.7%
May 202625.7%37.1%14.3%0%0%0%5.7%5.7%5.7%5.7%
Jun 202632.5%32.5%12.5%0%2.5%0%7.5%5%2.5%5%
Jul 202624.2%33.3%15.2%0%3%3%6.1%3%3%9.1%
Aug 202629%29%16.1%3.2%0%3.2%6.5%3.2%3.2%6.5%
Sep 202624.2%21.2%15.2%15.2%9.1%3%3%3%3%3%

How has the On All Accounts and Tax Link comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier accounting firms in September 2026?

3 changes

  1. In September 2026, numio overtook Ascend Accounting + Advisory and 2 others to rank 4th among Napier accounting firms in New Zealand, with 15.2% of the searches.

  2. In September 2026, SBA overtook Ascend Accounting + Advisory and 4 others to rank 5th among Napier accounting firms in New Zealand, with 9.1% of the searches.

  3. In September 2026, Tax Link lost share of searches among Napier accounting firms in New Zealand, from 6.5% to 3%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using On All Accounts’ and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

On All Accounts

2 branded search terms

  • on all accounts
  • onallaccounts

Tax Link

5 branded search terms

  • tax link
  • tax link accountants
  • tax link napier
  • taxlink
  • taxlink accountants

How the Brand Demand Index is measured

Other head-to-heads among Napier accounting firms

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