BDO vs Kiwitax:Which is more popular?
In September 2026, Kiwitax had more branded searches than BDO among Napier accounting firms in New Zealand. Kiwitax had about 70 branded searches, while BDO had 50. Kiwitax made up 21.2% of all Napier accounting firm searches we track, and BDO accounted for 15.2%. When we asked ChatGPT and Google AI Overviews about Napier accounting firms, Kiwitax appeared in all three answers and BDO in two. Kiwitax was mentioned before BDO in every answer.
Who do people search for more?
Kiwitax, about 40% more searches than BDO
Who does AI mention more?
Kiwitax, mentioned in every answer we collected
Who does AI recommend more?
Kiwitax, named ahead of BDO in every answer
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Top Napier accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kiwitax appeared in all three answers. BDO was mentioned in two out of three: in two of the three ChatGPT answers. Kiwitax was listed before BDO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kiwitax3 of 3Named in 3 of 3 ChatGPT answers
- Ascend Accounting + Advisory3 of 3Named in 3 of 3 ChatGPT answers
BDO2 of 3Named in 2 of 3 ChatGPT answers
SBA2 of 3Named in 2 of 3 ChatGPT answers
Oldershaw Accountants1 of 3Named in 1 of 3 ChatGPT answers
Pulse Accountants1 of 3Named in 1 of 3 ChatGPT answers
numio0 of 3Named in 0 of 3 ChatGPT answers
Arco Advisory0 of 3Named in 0 of 3 ChatGPT answers
On All Accounts0 of 3Named in 0 of 3 ChatGPT answers
Tax Link0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Napier, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Napier, New Zealand for a small business?”
Searched Google, AI Overview
“accountant napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“napier accounting firm”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BDO or Kiwitax more popular in search?
This chart shows how often people search Google for BDO and Kiwitax by name. Each line represents a brand's share of searches for all ten Napier accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Kiwitax, BDO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oldershaw Accountants | Kiwitax | BDO | numio | SBA | Arco Advisory | Ascend Accounting + Advisory | On All Accounts | Pulse Accountants | Tax Link |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 26.9% | 11.5% | 0% | 0% | 3.8% | 7.7% | 0% | 3.8% | 11.5% |
| Nov 2025 | 43.3% | 20% | 13.3% | 0% | 3.3% | 0% | 6.7% | 3.3% | 3.3% | 6.7% |
| Dec 2025 | 42.9% | 28.6% | 9.5% | 0% | 0% | 4.8% | 4.8% | 0% | 4.8% | 4.8% |
| Jan 2026 | 41.9% | 29% | 16.1% | 0% | 0% | 0% | 6.5% | 0% | 3.2% | 3.2% |
| Feb 2026 | 36.4% | 27.3% | 15.2% | 3% | 0% | 0% | 9.1% | 3% | 3% | 3% |
| Mar 2026 | 47.1% | 17.6% | 14.7% | 0% | 0% | 2.9% | 5.9% | 2.9% | 2.9% | 5.9% |
| Apr 2026 | 32.3% | 22.6% | 19.4% | 0% | 0% | 0% | 6.5% | 3.2% | 6.5% | 9.7% |
| May 2026 | 25.7% | 37.1% | 14.3% | 0% | 0% | 0% | 5.7% | 5.7% | 5.7% | 5.7% |
| Jun 2026 | 32.5% | 32.5% | 12.5% | 0% | 2.5% | 0% | 7.5% | 5% | 2.5% | 5% |
| Jul 2026 | 24.2% | 33.3% | 15.2% | 0% | 3% | 3% | 6.1% | 3% | 3% | 9.1% |
| Aug 2026 | 29% | 29% | 16.1% | 3.2% | 0% | 3.2% | 6.5% | 3.2% | 3.2% | 6.5% |
| Sep 2026 | 24.2% | 21.2% | 15.2% | 15.2% | 9.1% | 3% | 3% | 3% | 3% | 3% |
How has the BDO and Kiwitax comparison changed over the last 12 months?
3 findings
- Kiwitax was ahead of BDO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BDO’s share of searches among Napier accounting firms in New Zealand moved from 11.5% to 15.2%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 12 months ending September 2026, Kiwitax’s share of searches among Napier accounting firms in New Zealand moved from 26.9% to 21.2%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand Napier accounting firms in September 2026?
2 changes
In September 2026, Kiwitax lost share of searches among Napier accounting firms in New Zealand, from 29% to 21.2%.
In September 2026, BDO lost share of searches among Napier accounting firms in New Zealand, from 16.1% to 15.2%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using BDO’s and Kiwitax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Napier accounting firms
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