How popular isKiwitax?
In September 2026, people searched for Kiwitax by name about 300 times in New Zealand, a 14.3% decrease from the previous year. These searches made up 21.2% of all New Zealand Napier accounting firm searches, placing Kiwitax second out of ten firms. When we asked both ChatGPT and Google AI Overviews about Napier accounting firms, Kiwitax appeared in all answers and was the most recommended of the ten.
Kiwitax is the second most searched of 10 competitors and the most recommended in AI answers.
Oldershaw AccountantsShare of searches 24.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
KiwitaxShare of searches 21.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
BDOShare of searches 15.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
numioShare of searches 15.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
SBAShare of searches 9.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top Napier accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kiwitax appeared in all three answers. Kiwitax is the most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kiwitax3 of 3Named in 3 of 3 ChatGPT answers
- Ascend Accounting + Advisory3 of 3Named in 3 of 3 ChatGPT answers
- BDO2 of 3Named in 2 of 3 ChatGPT answers
- SBA2 of 3Named in 2 of 3 ChatGPT answers
- Oldershaw Accountants1 of 3Named in 1 of 3 ChatGPT answers
Pulse Accountants1 of 3Named in 1 of 3 ChatGPT answers- numio0 of 3Named in 0 of 3 ChatGPT answers
Arco Advisory0 of 3Named in 0 of 3 ChatGPT answers
On All Accounts0 of 3Named in 0 of 3 ChatGPT answers
Tax Link0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Napier, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Napier, New Zealand for a small business?”
Searched Google, AI Overview
“accountant napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“napier accounting firm”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Napier accounting firms compete with Kiwitax?
Share of searches by month for Oldershaw Accountants, Kiwitax, BDO, numio, SBA, Arco Advisory, Ascend Accounting + Advisory, On All Accounts, Pulse Accountants, Tax Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oldershaw Accountants | Kiwitax | BDO | numio | SBA | Arco Advisory | Ascend Accounting + Advisory | On All Accounts | Pulse Accountants | Tax Link |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 26.9% | 11.5% | 0% | 0% | 3.8% | 7.7% | 0% | 3.8% | 11.5% |
| Nov 2025 | 43.3% | 20% | 13.3% | 0% | 3.3% | 0% | 6.7% | 3.3% | 3.3% | 6.7% |
| Dec 2025 | 42.9% | 28.6% | 9.5% | 0% | 0% | 4.8% | 4.8% | 0% | 4.8% | 4.8% |
| Jan 2026 | 41.9% | 29% | 16.1% | 0% | 0% | 0% | 6.5% | 0% | 3.2% | 3.2% |
| Feb 2026 | 36.4% | 27.3% | 15.2% | 3% | 0% | 0% | 9.1% | 3% | 3% | 3% |
| Mar 2026 | 47.1% | 17.6% | 14.7% | 0% | 0% | 2.9% | 5.9% | 2.9% | 2.9% | 5.9% |
| Apr 2026 | 32.3% | 22.6% | 19.4% | 0% | 0% | 0% | 6.5% | 3.2% | 6.5% | 9.7% |
| May 2026 | 25.7% | 37.1% | 14.3% | 0% | 0% | 0% | 5.7% | 5.7% | 5.7% | 5.7% |
| Jun 2026 | 32.5% | 32.5% | 12.5% | 0% | 2.5% | 0% | 7.5% | 5% | 2.5% | 5% |
| Jul 2026 | 24.2% | 33.3% | 15.2% | 0% | 3% | 3% | 6.1% | 3% | 3% | 9.1% |
| Aug 2026 | 29% | 29% | 16.1% | 3.2% | 0% | 3.2% | 6.5% | 3.2% | 3.2% | 6.5% |
| Sep 2026 | 24.2% | 21.2% | 15.2% | 15.2% | 9.1% | 3% | 3% | 3% | 3% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 24.2% | 80 | -11.1% | -4.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 21.2% | 70 | -22.2% | -7.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 15.2% | 50 | 0% | -1 points | |
| 4, moved from 7th to 4th | 15.2% | 50 | +400% | +11.9 pointsmoved from 7th to 4th | |
| 5, moved from 10th to 5th | 9.1% | 30 | — | +9.1 pointsmoved from 10th to 5th | |
| 6, held 6th | 3% | 10 | 0% | -0.2 points | |
| 7, moved from 4th to 7th | 3% | 10 | -50% | -3.4 pointsmoved from 4th to 7th | |
| 8, held 8th | 3% | 10 | 0% | -0.2 points | |
| 9, held 9th | 3% | 10 | 0% | -0.2 points | |
| 10, moved from 5th to 10th | 3% | 10 | -50% | -3.4 pointsmoved from 5th to 10th |
24.2%
Moved from 2nd to 1st. 80 estimated branded searches, -11.1% vs prior month. Share -4.8 points.
2.
Kiwitax21.2%
Moved from 1st to 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -7.8 points.
3.
BDO15.2%
Held 3rd. 50 estimated branded searches, 0% vs prior month. Share -1 points.
4.
numio15.2%
Moved from 7th to 4th. 50 estimated branded searches, +400% vs prior month. Share +11.9 points.
5.
SBA9.1%
Moved from 10th to 5th. 30 estimated branded searches, — vs prior month. Share +9.1 points.
3%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.
Moved from 4th to 7th. 10 estimated branded searches, -50% vs prior month. Share -3.4 points.
3%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.
Held 9th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.
10.
Tax Link3%
Moved from 5th to 10th. 10 estimated branded searches, -50% vs prior month. Share -3.4 points.
Compare popularity between Kiwitax and its closest rivals
Every comparison with Kiwitax
1 comparison
How has branded search demand for Kiwitax changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kiwitax in New Zealand fell from 350 to 300.
- Across the 12 months ending September 2026, Kiwitax’s share of searches among Napier accounting firms in New Zealand decreased from 26.9% to 21.2%.
- Across the 12 months ending September 2026, Kiwitax’s share of searches among Napier accounting firms in New Zealand peaked at 37.1% in May 2026 and was lowest at 17.6% in March 2026.
How did search popularity change for New Zealand Napier accounting firms in September 2026?
6 changes
In September 2026, numio overtook Ascend Accounting + Advisory and 2 others to rank 4th among Napier accounting firms in New Zealand, with 15.2% of the searches.
In September 2026, SBA overtook Ascend Accounting + Advisory and 4 others to rank 5th among Napier accounting firms in New Zealand, with 9.1% of the searches.
In September 2026, Kiwitax lost share of searches among Napier accounting firms in New Zealand, from 29% to 21.2%.
In September 2026, Oldershaw Accountants lost share of searches among Napier accounting firms in New Zealand, from 29% to 24.2%.
In September 2026, Ascend Accounting + Advisory lost share of searches among Napier accounting firms in New Zealand, from 6.5% to 3%.
In September 2026, Tax Link lost share of searches among Napier accounting firms in New Zealand, from 6.5% to 3%.
How are Kiwitax’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Kiwitax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kiwi tax
- kiwi tax napier
- kiwitax
- kiwitax napier
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