Brandwave

How popular isBDO?

In September 2026, people searched for BDO by name about 1,450 times in New Zealand, a 16% increase from the previous year. These searches made up 15.2% of all New Zealand Napier accounting firm searches, placing BDO third out of ten firms. When we asked both ChatGPT and Google AI Overviews about Napier accounting firms, BDO appeared in two of the three answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

BDO is the third most searched of 10 competitors and the fourth most recommended in AI answers.

  1. Oldershaw AccountantsShare of searches 24.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  2. KiwitaxShare of searches 21.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. BDOShare of searches 15.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. numioShare of searches 15.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. SBAShare of searches 9.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd

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Top Napier accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, BDO was mentioned in two out of three: in two of the three ChatGPT answers. BDO is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kiwitax1st
  2. Ascend Accounting + Advisory2nd
  3. SBA3rd
  4. BDO4th
  5. Pulse Accountants5th
  6. Oldershaw Accountants6th
  7. numio–
  8. Arco Advisory–
  9. On All Accounts–
  10. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Napier accounting firms compete with BDO?

BDO against Napier accounting firms in New Zealand, by month

Share of searches by month for Oldershaw Accountants, Kiwitax, BDO, numio, SBA, Arco Advisory, Ascend Accounting + Advisory, On All Accounts, Pulse Accountants, Tax Link. The figures are in the table below the chart.

View monthly share of searches table
MonthOldershaw AccountantsKiwitaxBDOnumioSBAArco AdvisoryAscend Accounting + AdvisoryOn All AccountsPulse AccountantsTax Link
Oct 202534.6%26.9%11.5%0%0%3.8%7.7%0%3.8%11.5%
Nov 202543.3%20%13.3%0%3.3%0%6.7%3.3%3.3%6.7%
Dec 202542.9%28.6%9.5%0%0%4.8%4.8%0%4.8%4.8%
Jan 202641.9%29%16.1%0%0%0%6.5%0%3.2%3.2%
Feb 202636.4%27.3%15.2%3%0%0%9.1%3%3%3%
Mar 202647.1%17.6%14.7%0%0%2.9%5.9%2.9%2.9%5.9%
Apr 202632.3%22.6%19.4%0%0%0%6.5%3.2%6.5%9.7%
May 202625.7%37.1%14.3%0%0%0%5.7%5.7%5.7%5.7%
Jun 202632.5%32.5%12.5%0%2.5%0%7.5%5%2.5%5%
Jul 202624.2%33.3%15.2%0%3%3%6.1%3%3%9.1%
Aug 202629%29%16.1%3.2%0%3.2%6.5%3.2%3.2%6.5%
Sep 202624.2%21.2%15.2%15.2%9.1%3%3%3%3%3%

  1. 1.Oldershaw Accountants

    24.2%

    Moved from 2nd to 1st. 80 estimated branded searches, -11.1% vs prior month. Share -4.8 points.

  2. 2.Kiwitax

    21.2%

    Moved from 1st to 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -7.8 points.

  3. 3.BDO

    15.2%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.numio

    15.2%

    Moved from 7th to 4th. 50 estimated branded searches, +400% vs prior month. Share +11.9 points.

  5. 5.SBA

    9.1%

    Moved from 10th to 5th. 30 estimated branded searches, — vs prior month. Share +9.1 points.

  6. 6.Arco Advisory

    3%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Ascend Accounting + Advisory

    3%

    Moved from 4th to 7th. 10 estimated branded searches, -50% vs prior month. Share -3.4 points.

  8. 8.On All Accounts

    3%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Pulse Accountants

    3%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Tax Link

    3%

    Moved from 5th to 10th. 10 estimated branded searches, -50% vs prior month. Share -3.4 points.

Compare popularity between BDO and its closest rivals

Every comparison with BDO

15 comparisons

How has branded search demand for BDO changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BDO in New Zealand rose from 1.3K to 1.4K.
  • Across the 12 months ending September 2026, BDO’s share of searches among Napier accounting firms in New Zealand increased from 11.5% to 15.2%.
  • Across the 12 months ending September 2026, BDO’s share of searches among Napier accounting firms in New Zealand peaked at 19.4% in April 2026 and was lowest at 9.5% in December 2025.

How did search popularity change for New Zealand Napier accounting firms in September 2026?

6 changes

  1. In September 2026, numio overtook Ascend Accounting + Advisory and 2 others to rank 4th among Napier accounting firms in New Zealand, with 15.2% of the searches.

  2. In September 2026, SBA overtook Ascend Accounting + Advisory and 4 others to rank 5th among Napier accounting firms in New Zealand, with 9.1% of the searches.

  3. In September 2026, Kiwitax lost share of searches among Napier accounting firms in New Zealand, from 29% to 21.2%.

  4. In September 2026, Oldershaw Accountants lost share of searches among Napier accounting firms in New Zealand, from 29% to 24.2%.

  5. In September 2026, Ascend Accounting + Advisory lost share of searches among Napier accounting firms in New Zealand, from 6.5% to 3%.

  6. In September 2026, Tax Link lost share of searches among Napier accounting firms in New Zealand, from 6.5% to 3%.

How are BDO’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BDO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bdo accountants
  • bdo chartered accountants
  • BDO Hamilton
  • bdo napier
  • bdo new plymouth
  • BDO New Zealand
  • BDO Northland
  • bdo nz
  • BDO Tauranga

Do you work for BDO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BDO compete?

BDO is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
accounting and advisory firms6th of 117%Show ranking
Tax advisory brands4th of 53.9%Show ranking
Insolvency and restructuring firms4th of 714.9%Show ranking
New Plymouth accounting firms1st of 846.3%Show ranking
Whangarei accounting firms4th of 98.8%Show ranking
Napier accounting firms3rd of 1015.2%Shown above
Invercargill accounting firms3rd of 58.7%Show ranking
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