Arco Advisory vs BDO:Which is more popular by branded search in New Zealand?
In August 2026, BDO had more branded searches than Arco Advisory among napier accounting firms in New Zealand. BDO was estimated to have 110 branded searches compared to Arco Advisory’s 20, and held a 29.7% Share of Search versus Arco Advisory’s 5.4%.
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Which is more popular in search, Arco Advisory or BDO?
Compare Napier accounting firms using branded searches made in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BDO, Arco Advisory. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Kiwitax | Oldershaw Accountants | Arco Advisory | Tax Link | numio | On All Accounts | Pulse Accountants |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.3% | 26.7% | 30% | 6.7% | 10% | 0% | 0% | 3.3% |
| Nov 2025 | 19.4% | 22.6% | 41.9% | 3.2% | 6.5% | 0% | 3.2% | 3.2% |
| Dec 2025 | 24% | 24% | 36% | 8% | 4% | 0% | 0% | 4% |
| Jan 2026 | 25.7% | 28.6% | 37.1% | 2.9% | 2.9% | 0% | 0% | 2.9% |
| Feb 2026 | 27% | 27% | 32.4% | 2.7% | 2.7% | 2.7% | 2.7% | 2.7% |
| Mar 2026 | 19.4% | 19.4% | 44.4% | 5.6% | 5.6% | 0% | 2.8% | 2.8% |
| Apr 2026 | 28.6% | 22.9% | 28.6% | 2.9% | 8.6% | 0% | 2.9% | 5.7% |
| May 2026 | 23.1% | 35.9% | 23.1% | 2.6% | 5.1% | 0% | 5.1% | 5.1% |
| Jun 2026 | 23.3% | 32.6% | 30.2% | 2.3% | 4.7% | 0% | 4.7% | 2.3% |
| Jul 2026 | 25% | 33.3% | 22.2% | 5.6% | 8.3% | 0% | 2.8% | 2.8% |
| Aug 2026 | 29.7% | 27% | 24.3% | 5.4% | 5.4% | 2.7% | 2.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Arco Advisory and BDO comparison changed over the last 12 months?
3 findings
- BDO was ahead of Arco Advisory in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arco Advisory’s estimated Share of Search among napier accounting firms in New Zealand moved from 6.7% to 5.4%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand moved from 23.3% to 29.7%, and its estimated monthly branded searches moved from 70 to 110.
How did search popularity change for New Zealand napier accounting firms in August 2026?
2 changes
In August 2026, BDO overtook Kiwitax to take the highest estimated Share of Search among napier accounting firms in New Zealand, at 29.7%.
In August 2026, Arco Advisory rose from 5th to 4th among napier accounting firms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Arco Advisory’s and BDO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arco Advisory
2 branded search terms
- arco accounting
- arco advisory
BDO
15 branded search terms
- bdo accountants
- BDO Auckland
- bdo chartered accountants
- BDO Christchurch
- BDO Hamilton
- bdo napier
- bdo near me
- bdo new plymouth
- BDO New Zealand
- BDO Northland
- BDO NZ
- bdo palmerston north
- BDO Tauranga
- BDO Wellington
- bdo.nz
Put your own brand in this comparison
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