Brandwave

How popular isKiwitax in search?

In August 2026, there were an estimated 200 branded searches for Kiwitax in New Zealand which is down 9.1% over the last 11 months. Kiwitax holds 4.5% estimated Share of Search among New Zealand napier accounting firms and is ranked 3rd of 8 competitors for search popularity.

Share of Search, August 2026
  1. BDO84%
  2. Tax Link5.4%
  3. Kiwitax4.5%
  4. Oldershaw Accountants3.6%
  5. Pulse Accountants0.9%
  6. numio0.67%
  7. Arco Advisory0.45%
  8. On All Accounts0.45%
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Which napier accounting firms compete with Kiwitax?

Kiwitax against napier accounting firms in New Zealand, by month

Share of Search by month for BDO, Tax Link, Kiwitax, Oldershaw Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthBDOTax LinkKiwitaxOldershaw AccountantsPulse AccountantsnumioArco AdvisoryOn All Accounts
Oct 202583.3%4.8%5.2%4.8%0.71%0.24%0.48%0.48%
Nov 202584.1%3.7%4.1%6.7%0.46%0.23%0.46%0.23%
Dec 202583.3%4.6%4.3%6%0.57%0.29%0.57%0.29%
Jan 202680.2%5.9%5.3%6.7%0.56%0.28%0.56%0.56%
Feb 202682.6%4.8%4.8%5.9%0.68%0.45%0.45%0.45%
Mar 202684.1%5.6%3.8%5.1%0.5%0.17%0.33%0.33%
Apr 202679.5%7%5.5%5.8%0.96%0.24%0.48%0.48%
May 202682.1%5.6%4.5%5.4%1.1%0.22%0.45%0.67%
Jun 202681.6%6.3%4.7%5.1%0.93%0.23%0.47%0.7%
Jul 202684.1%5.4%4.6%3.9%0.98%0.24%0.49%0.24%
Aug 202684%5.4%4.5%3.6%0.9%0.67%0.45%0.45%
Sep 2026————————

  1. 1.BDO

    84%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · -0.1 points

  2. 2.Tax Link

    5.4%

    held 2nd · 240 estimated branded searches · +9.1% vs prior month · 0 points

  3. 3.Kiwitax

    4.5%

    held 3rd · 200 estimated branded searches · +5.3% vs prior month · -0.1 points

  4. 4.Oldershaw Accountants

    3.6%

    held 4th · 160 estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Pulse Accountants

    0.9%

    held 5th · 40 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.numio

    0.67%

    moved from 7th to 6th · 30 estimated branded searches · +200% vs prior month · +0.4 points

  7. 7.Arco Advisory

    0.45%

    moved from 6th to 7th · 20 estimated branded searches · 0% vs prior month · 0 points

  8. 8.On All Accounts

    0.45%

    held 8th · 20 estimated branded searches · +100% vs prior month · +0.2 points

Compare search popularity between Kiwitax and its closest rivals

How has branded search demand for Kiwitax changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kiwitax in New Zealand fell from 220 to 200.
  • Across the 11 months ending August 2026, Kiwitax’s estimated Share of Search among napier accounting firms in New Zealand decreased from 5.2% to 4.5%.
  • Across the 11 months ending August 2026, Kiwitax’s estimated Share of Search among napier accounting firms in New Zealand peaked at 5.5% in April 2026 and was lowest at 3.8% in March 2026.
  • Across the 11 months ending August 2026, Kiwitax fell from 2nd to 3rd among napier accounting firms in New Zealand.

How did search popularity change for New Zealand napier accounting firms in August 2026?

  1. Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand has lost ground for 3 months in a row, from 5.4% to 3.6% in August 2026.

  2. In August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand.

  3. In August 2026, Arco Advisory fell from 6th to 7th among napier accounting firms in New Zealand.

  4. Estimated monthly branded searches for Pulse Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

How is Kiwitax measured?

Brandwave collects information about searches that people make online using Kiwitax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • kiwi tax
  • kiwi tax napier
  • kiwitax
  • kiwitax napier
  • kiwitax nz

Do you work for Kiwitax? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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