Kiwitax vs Tax Link:Which is more popular by branded search in New Zealand?
In August 2026, Tax Link had more branded searches than Kiwitax among napier accounting firms in New Zealand. Tax Link was estimated to have 240 branded searches compared to Kiwitax’s 200, and held a 5.4% Share of Search versus Kiwitax’s 4.5%.
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Which is more popular in search, Kiwitax or Tax Link?
Compare Napier accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tax Link, Kiwitax. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Tax Link | Kiwitax | Oldershaw Accountants | Pulse Accountants | numio | Arco Advisory | On All Accounts |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 4.8% | 5.2% | 4.8% | 0.71% | 0.24% | 0.48% | 0.48% |
| Nov 2025 | 84.1% | 3.7% | 4.1% | 6.7% | 0.46% | 0.23% | 0.46% | 0.23% |
| Dec 2025 | 83.3% | 4.6% | 4.3% | 6% | 0.57% | 0.29% | 0.57% | 0.29% |
| Jan 2026 | 80.2% | 5.9% | 5.3% | 6.7% | 0.56% | 0.28% | 0.56% | 0.56% |
| Feb 2026 | 82.6% | 4.8% | 4.8% | 5.9% | 0.68% | 0.45% | 0.45% | 0.45% |
| Mar 2026 | 84.1% | 5.6% | 3.8% | 5.1% | 0.5% | 0.17% | 0.33% | 0.33% |
| Apr 2026 | 79.5% | 7% | 5.5% | 5.8% | 0.96% | 0.24% | 0.48% | 0.48% |
| May 2026 | 82.1% | 5.6% | 4.5% | 5.4% | 1.1% | 0.22% | 0.45% | 0.67% |
| Jun 2026 | 81.6% | 6.3% | 4.7% | 5.1% | 0.93% | 0.23% | 0.47% | 0.7% |
| Jul 2026 | 84.1% | 5.4% | 4.6% | 3.9% | 0.98% | 0.24% | 0.49% | 0.24% |
| Aug 2026 | 84% | 5.4% | 4.5% | 3.6% | 0.9% | 0.67% | 0.45% | 0.45% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Kiwitax and Tax Link comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Tax Link took it in December 2025.
- Across the 11 months ending August 2026, Kiwitax’s estimated Share of Search among napier accounting firms in New Zealand moved from 5.2% to 4.5%, and its estimated monthly branded searches moved from 220 to 200.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand moved from 4.8% to 5.4%, and its estimated monthly branded searches moved from 200 to 240.
How did search popularity change for New Zealand napier accounting firms in August 2026?
1 change
Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kiwitax’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kiwitax
5 branded search terms
- kiwi tax
- kiwi tax napier
- kiwitax
- kiwitax napier
- kiwitax nz
Tax Link
12 branded search terms
- tax link
- tax link accountants
- tax link chartered accountants
- tax link hastings
- tax link invercargill
- tax link napier
- tax link nz
- tax link timaru
- taxlink
- taxlink accountants
- taxlink accounting
- taxlink timaru
Put your own brand in this comparison
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