Brandwave

How popular isSBA?

In September 2026, people searched for SBA by name about 1,000 times in New Zealand, a 17.4% decrease from the previous year. These searches made up 9.1% of all New Zealand Napier accounting firm searches, placing SBA fifth out of ten firms. When we asked both ChatGPT and Google AI Overviews about Napier accounting firms, SBA appeared in two of the three answers and was the third most recommended of the ten.

Search and AI answers in September 2026

SBA is the fifth most searched of 10 competitors and the third most recommended in AI answers.

  1. Oldershaw AccountantsShare of searches 24.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  2. KiwitaxShare of searches 21.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. BDOShare of searches 15.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. numioShare of searches 15.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. SBAShare of searches 9.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd

+5 more

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Top Napier accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, SBA was mentioned in two out of three: in two of the three ChatGPT answers. SBA is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kiwitax1st
  2. Ascend Accounting + Advisory2nd
  3. SBA3rd
  4. BDO4th
  5. Pulse Accountants5th
  6. Oldershaw Accountants6th
  7. numio–
  8. Arco Advisory–
  9. On All Accounts–
  10. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Napier accounting firms compete with SBA?

SBA against Napier accounting firms in New Zealand, by month

Share of searches by month for Oldershaw Accountants, Kiwitax, BDO, numio, SBA, Arco Advisory, Ascend Accounting + Advisory, On All Accounts, Pulse Accountants, Tax Link. The figures are in the table below the chart.

View monthly share of searches table
MonthOldershaw AccountantsKiwitaxBDOnumioSBAArco AdvisoryAscend Accounting + AdvisoryOn All AccountsPulse AccountantsTax Link
Oct 202534.6%26.9%11.5%0%0%3.8%7.7%0%3.8%11.5%
Nov 202543.3%20%13.3%0%3.3%0%6.7%3.3%3.3%6.7%
Dec 202542.9%28.6%9.5%0%0%4.8%4.8%0%4.8%4.8%
Jan 202641.9%29%16.1%0%0%0%6.5%0%3.2%3.2%
Feb 202636.4%27.3%15.2%3%0%0%9.1%3%3%3%
Mar 202647.1%17.6%14.7%0%0%2.9%5.9%2.9%2.9%5.9%
Apr 202632.3%22.6%19.4%0%0%0%6.5%3.2%6.5%9.7%
May 202625.7%37.1%14.3%0%0%0%5.7%5.7%5.7%5.7%
Jun 202632.5%32.5%12.5%0%2.5%0%7.5%5%2.5%5%
Jul 202624.2%33.3%15.2%0%3%3%6.1%3%3%9.1%
Aug 202629%29%16.1%3.2%0%3.2%6.5%3.2%3.2%6.5%
Sep 202624.2%21.2%15.2%15.2%9.1%3%3%3%3%3%

  1. 1.Oldershaw Accountants

    24.2%

    Moved from 2nd to 1st. 80 estimated branded searches, -11.1% vs prior month. Share -4.8 points.

  2. 2.Kiwitax

    21.2%

    Moved from 1st to 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -7.8 points.

  3. 3.BDO

    15.2%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.numio

    15.2%

    Moved from 7th to 4th. 50 estimated branded searches, +400% vs prior month. Share +11.9 points.

  5. 5.SBA

    9.1%

    Moved from 10th to 5th. 30 estimated branded searches, — vs prior month. Share +9.1 points.

  6. 6.Arco Advisory

    3%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Ascend Accounting + Advisory

    3%

    Moved from 4th to 7th. 10 estimated branded searches, -50% vs prior month. Share -3.4 points.

  8. 8.On All Accounts

    3%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Pulse Accountants

    3%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Tax Link

    3%

    Moved from 5th to 10th. 10 estimated branded searches, -50% vs prior month. Share -3.4 points.

Compare popularity between SBA and its closest rivals

Every comparison with SBA

7 comparisons

How has branded search demand for SBA changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SBA in New Zealand fell from 1.2K to 1K.
  • Across the 12 months ending September 2026, SBA’s share of searches among Napier accounting firms in New Zealand increased from 0% to 9.1%.
  • Across the 12 months ending September 2026, SBA rose from 10th to 5th among Napier accounting firms in New Zealand.

How did search popularity change for New Zealand Napier accounting firms in September 2026?

6 changes

  1. In September 2026, numio overtook Ascend Accounting + Advisory and 2 others to rank 4th among Napier accounting firms in New Zealand, with 15.2% of the searches.

  2. In September 2026, SBA overtook Ascend Accounting + Advisory and 4 others to rank 5th among Napier accounting firms in New Zealand, with 9.1% of the searches.

  3. In September 2026, Kiwitax lost share of searches among Napier accounting firms in New Zealand, from 29% to 21.2%.

  4. In September 2026, Oldershaw Accountants lost share of searches among Napier accounting firms in New Zealand, from 29% to 24.2%.

  5. In September 2026, Ascend Accounting + Advisory lost share of searches among Napier accounting firms in New Zealand, from 6.5% to 3%.

  6. In September 2026, Tax Link lost share of searches among Napier accounting firms in New Zealand, from 6.5% to 3%.

How are SBA’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using SBA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sba accounting
  • sba avondale
  • sba ellerslie
  • sba hamilton
  • sba hawera
  • sba hornby
  • sba lower hutt
  • sba opawa
  • sba panmure
  • sba papanui
  • sba petone
  • sba pukekohe
  • sba riccarton
  • sba taranaki
  • sba thames
  • sba wanganui

Do you work for SBA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SBA compete?

SBA is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Christchurch accounting firms3rd of 719.8%Show ranking
Hamilton accounting firms2nd of 719%Show ranking
New Plymouth accounting firms5th of 87.3%Show ranking
Ashburton accounting firms8th of 82.7%Show ranking
Napier accounting firms5th of 109.1%Shown above
Tauranga accounting firms3rd of 66.1%Show ranking
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Is SBA your brand?

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