Brandwave

Ascend Accounting + Advisory vs SBA:Which is more popular?

In September 2026, SBA had more branded searches than Ascend Accounting + Advisory among Napier accounting firms in New Zealand. SBA had about 30 branded searches, while Ascend Accounting + Advisory had 10. SBA made up 9.1% of all Napier accounting firm searches we track, and Ascend Accounting + Advisory accounted for 3%. When we asked ChatGPT and Google AI Overviews about Napier accounting firms, Ascend Accounting + Advisory appeared in all three answers and SBA in two. SBA was mentioned before Ascend Accounting + Advisory in two out of three answers.

Among Napier accounting firms in New Zealand in September 2026

Who do people search for more?

SBA, about 3 searches for every 1 for Ascend Accounting + Advisory

SBA 30 searchesAscend Accounting + Advisory 10 searches

Who does AI mention more?

Ascend Accounting + Advisory, mentioned in every answer we collected

Ascend Accounting + Advisory in 3 of 3SBA in 2 of 3

Who does AI recommend more?

SBA, named ahead of Ascend Accounting + Advisory in 2 of 3 answers

SBA first in 2Ascend Accounting + Advisory first in 1

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Top Napier accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ascend Accounting + Advisory appeared in all three answers. SBA was mentioned in two out of three: in two of the three ChatGPT answers. SBA was listed before Ascend Accounting + Advisory in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kiwitax1st
  2. Ascend Accounting + Advisory2nd
  3. SBA3rd
  4. BDO4th
  5. Pulse Accountants5th
  6. Oldershaw Accountants6th
  7. numio–
  8. Arco Advisory–
  9. On All Accounts–
  10. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ascend Accounting + Advisory or SBA more popular in search?

This chart shows how often people search Google for Ascend Accounting + Advisory and SBA by name. Each line represents a brand's share of searches for all ten Napier accounting firms we track, month by month, from searches in New Zealand.

Ascend Accounting + Advisory and SBA among Napier accounting firms in New Zealand, by month

Share of searches by month for SBA, Ascend Accounting + Advisory. The figures are in the table below the chart.

View monthly share of searches table
MonthOldershaw AccountantsKiwitaxBDOnumioSBAArco AdvisoryAscend Accounting + AdvisoryOn All AccountsPulse AccountantsTax Link
Oct 202534.6%26.9%11.5%0%0%3.8%7.7%0%3.8%11.5%
Nov 202543.3%20%13.3%0%3.3%0%6.7%3.3%3.3%6.7%
Dec 202542.9%28.6%9.5%0%0%4.8%4.8%0%4.8%4.8%
Jan 202641.9%29%16.1%0%0%0%6.5%0%3.2%3.2%
Feb 202636.4%27.3%15.2%3%0%0%9.1%3%3%3%
Mar 202647.1%17.6%14.7%0%0%2.9%5.9%2.9%2.9%5.9%
Apr 202632.3%22.6%19.4%0%0%0%6.5%3.2%6.5%9.7%
May 202625.7%37.1%14.3%0%0%0%5.7%5.7%5.7%5.7%
Jun 202632.5%32.5%12.5%0%2.5%0%7.5%5%2.5%5%
Jul 202624.2%33.3%15.2%0%3%3%6.1%3%3%9.1%
Aug 202629%29%16.1%3.2%0%3.2%6.5%3.2%3.2%6.5%
Sep 202624.2%21.2%15.2%15.2%9.1%3%3%3%3%3%

How has the Ascend Accounting + Advisory and SBA comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier accounting firms in September 2026?

3 changes

  1. In September 2026, numio overtook Ascend Accounting + Advisory and 2 others to rank 4th among Napier accounting firms in New Zealand, with 15.2% of the searches.

  2. In September 2026, SBA overtook Ascend Accounting + Advisory and 4 others to rank 5th among Napier accounting firms in New Zealand, with 9.1% of the searches.

  3. In September 2026, Ascend Accounting + Advisory lost share of searches among Napier accounting firms in New Zealand, from 6.5% to 3%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Ascend Accounting + Advisory’s and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ascend Accounting + Advisory

1 branded search term

  • ascend accounting

SBA

7 branded search terms

  • sba hawera
  • sba lower hutt
  • sba petone
  • sba pukekohe
  • sba taranaki
  • sba thames
  • sba wanganui

How the Brand Demand Index is measured

Other head-to-heads among Napier accounting firms

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