Brandwave

Napier accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, BDO was the most searched among napier accounting firms in New Zealand, with an estimated 110 branded searches and 29.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. BDO29.7%
  2. Kiwitax27%
  3. Oldershaw Accountants24.3%
  4. Arco Advisory5.4%
  5. Tax Link5.4%
  6. numio2.7%
  7. On All Accounts2.7%
  8. Pulse Accountants2.7%

Follow napier accounting firms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare Napier accounting firms using branded searches made in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among napier accounting firms in New Zealand, by month

Share of Search by month for BDO, Kiwitax, Oldershaw Accountants, Arco Advisory, Tax Link, numio, On All Accounts, Pulse Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthBDOKiwitaxOldershaw AccountantsArco AdvisoryTax LinknumioOn All AccountsPulse Accountants
Oct 202523.3%26.7%30%6.7%10%0%0%3.3%
Nov 202519.4%22.6%41.9%3.2%6.5%0%3.2%3.2%
Dec 202524%24%36%8%4%0%0%4%
Jan 202625.7%28.6%37.1%2.9%2.9%0%0%2.9%
Feb 202627%27%32.4%2.7%2.7%2.7%2.7%2.7%
Mar 202619.4%19.4%44.4%5.6%5.6%0%2.8%2.8%
Apr 202628.6%22.9%28.6%2.9%8.6%0%2.9%5.7%
May 202623.1%35.9%23.1%2.6%5.1%0%5.1%5.1%
Jun 202623.3%32.6%30.2%2.3%4.7%0%4.7%2.3%
Jul 202625%33.3%22.2%5.6%8.3%0%2.8%2.8%
Aug 202629.7%27%24.3%5.4%5.4%2.7%2.7%2.7%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.BDO

    29.7%

    moved from 2nd to 1st · 110 estimated branded searches · +22.2% vs prior month · +4.7 points

  2. 2.Kiwitax

    27%

    moved from 1st to 2nd · 100 estimated branded searches · -16.7% vs prior month · -6.3 points

  3. 3.Oldershaw Accountants

    24.3%

    held 3rd · 90 estimated branded searches · +12.5% vs prior month · +2.1 points

  4. 4.Arco Advisory

    5.4%

    moved from 5th to 4th · 20 estimated branded searches · 0% vs prior month · -0.2 points

  5. 5.Tax Link

    5.4%

    moved from 4th to 5th · 20 estimated branded searches · -33.3% vs prior month · -2.9 points

  6. 6.numio

    2.7%

    moved from 8th to 6th · 10 estimated branded searches · — vs prior month · +2.7 points

  7. 7.On All Accounts

    2.7%

    moved from 6th to 7th · 10 estimated branded searches · 0% vs prior month · -0.1 points

  8. 8.Pulse Accountants

    2.7%

    moved from 7th to 8th · 10 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among napier accounting firms in New Zealand?

In August 2026, BDO was the most searched among napier accounting firms in New Zealand, with an estimated 110 branded searches and 29.7% estimated Share of Search within this set. Kiwitax is in 2nd place, 2.7 percentage points behind at 27% Share of Search.

New Zealand napier accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BDO23.3% → 29.7%29.7%Aug 202619.4%Nov 20253rd → 1st
Kiwitax26.7% → 27%35.9%May 202619.4%Mar 20262nd
Oldershaw Accountants30% → 24.3%44.4%Mar 202622.2%Jul 20261st → 3rd
Arco Advisory6.7% → 5.4%8%Dec 20252.3%Jun 20265th → 4th
Tax Link10% → 5.4%10%Oct 20252.7%Feb 20264th → 5th
numio0% → 2.7%2.7%Feb 20260%Oct 20257th → 6th
On All Accounts0% → 2.7%5.1%May 20260%Oct 20258th → 7th
Pulse Accountants3.3% → 2.7%5.7%Apr 20262.3%Jun 20266th → 8th

Each finding as a sentence

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand increased from 23.3% to 29.7%.
  • Across the 11 months ending August 2026, Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand decreased from 30% to 24.3%.
  • Across the 11 months ending August 2026, Arco Advisory’s estimated Share of Search among napier accounting firms in New Zealand decreased from 6.7% to 5.4%.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand decreased from 10% to 5.4%.
  • Across the 11 months ending August 2026, numio’s estimated Share of Search among napier accounting firms in New Zealand increased from 0% to 2.7%.
  • Across the 11 months ending August 2026, On All Accounts’ estimated Share of Search among napier accounting firms in New Zealand increased from 0% to 2.7%.
  • Across the 11 months ending August 2026, Pulse Accountants’ estimated Share of Search among napier accounting firms in New Zealand decreased from 3.3% to 2.7%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand peaked at 29.7% in August 2026 and was lowest at 19.4% in November 2025.
  • Across the 11 months ending August 2026, Kiwitax’s estimated Share of Search among napier accounting firms in New Zealand peaked at 35.9% in May 2026 and was lowest at 19.4% in March 2026.
  • Across the 11 months ending August 2026, Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand peaked at 44.4% in March 2026 and was lowest at 22.2% in July 2026.
  • Across the 11 months ending August 2026, Arco Advisory’s estimated Share of Search among napier accounting firms in New Zealand peaked at 8% in December 2025 and was lowest at 2.3% in June 2026.
  • Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand peaked at 10% in October 2025 and was lowest at 2.7% in February 2026.
  • Across the 11 months ending August 2026, numio’s estimated Share of Search among napier accounting firms in New Zealand peaked at 2.7% in February 2026 and was lowest at 0% in October 2025.
  • Across the 11 months ending August 2026, On All Accounts’ estimated Share of Search among napier accounting firms in New Zealand peaked at 5.1% in May 2026 and was lowest at 0% in October 2025.
  • Across the 11 months ending August 2026, Pulse Accountants’ estimated Share of Search among napier accounting firms in New Zealand peaked at 5.7% in April 2026 and was lowest at 2.3% in June 2026.
  • Across the 11 months ending August 2026, BDO rose from 3rd to 1st among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Oldershaw Accountants fell from 1st to 3rd among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Arco Advisory rose from 5th to 4th among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Tax Link fell from 4th to 5th among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, On All Accounts rose from 8th to 7th among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Pulse Accountants fell from 6th to 8th among napier accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Kiwitax held steady: its estimated Share of Search among napier accounting firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand napier accounting firms in August 2026?

  1. In August 2026, BDO overtook Kiwitax to take the highest estimated Share of Search among napier accounting firms in New Zealand, at 29.7%.

  2. In August 2026, numio overtook On All Accounts to rank 6th among napier accounting firms in New Zealand, at 2.7%.

  3. In August 2026, Oldershaw Accountants gained estimated Share of Search among napier accounting firms in New Zealand, from 22.2% to 24.3%.

  4. In August 2026, Kiwitax lost estimated Share of Search among napier accounting firms in New Zealand, from 33.3% to 27%.

  5. In August 2026, Tax Link lost estimated Share of Search among napier accounting firms in New Zealand, from 8.3% to 5.4%.

  6. On All Accounts’ estimated Share of Search among napier accounting firms in New Zealand has lost ground for 3 months in a row, from 5.1% to 2.7% in August 2026.

  7. In August 2026, Arco Advisory rose from 5th to 4th among napier accounting firms in New Zealand.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free