Arco Advisory vs Tax Link:Which is more popular by branded search in New Zealand?
In August 2026, Arco Advisory and Tax Link were level on Share of Search among napier accounting firms in New Zealand, with an estimated 20 branded searches each, at 5.4% estimated Share of Search each.
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Which is more popular in search, Arco Advisory or Tax Link?
Compare Napier accounting firms using branded searches made in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arco Advisory, Tax Link. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Kiwitax | Oldershaw Accountants | Arco Advisory | Tax Link | numio | On All Accounts | Pulse Accountants |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.3% | 26.7% | 30% | 6.7% | 10% | 0% | 0% | 3.3% |
| Nov 2025 | 19.4% | 22.6% | 41.9% | 3.2% | 6.5% | 0% | 3.2% | 3.2% |
| Dec 2025 | 24% | 24% | 36% | 8% | 4% | 0% | 0% | 4% |
| Jan 2026 | 25.7% | 28.6% | 37.1% | 2.9% | 2.9% | 0% | 0% | 2.9% |
| Feb 2026 | 27% | 27% | 32.4% | 2.7% | 2.7% | 2.7% | 2.7% | 2.7% |
| Mar 2026 | 19.4% | 19.4% | 44.4% | 5.6% | 5.6% | 0% | 2.8% | 2.8% |
| Apr 2026 | 28.6% | 22.9% | 28.6% | 2.9% | 8.6% | 0% | 2.9% | 5.7% |
| May 2026 | 23.1% | 35.9% | 23.1% | 2.6% | 5.1% | 0% | 5.1% | 5.1% |
| Jun 2026 | 23.3% | 32.6% | 30.2% | 2.3% | 4.7% | 0% | 4.7% | 2.3% |
| Jul 2026 | 25% | 33.3% | 22.2% | 5.6% | 8.3% | 0% | 2.8% | 2.8% |
| Aug 2026 | 29.7% | 27% | 24.3% | 5.4% | 5.4% | 2.7% | 2.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Arco Advisory and Tax Link comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Arco Advisory took it in December 2025, Tax Link took it in April 2026.
- Across the 11 months ending August 2026, Arco Advisory’s estimated Share of Search among napier accounting firms in New Zealand moved from 6.7% to 5.4%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among napier accounting firms in New Zealand moved from 10% to 5.4%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand napier accounting firms in August 2026?
2 changes
In August 2026, Tax Link lost estimated Share of Search among napier accounting firms in New Zealand, from 8.3% to 5.4%.
In August 2026, Arco Advisory rose from 5th to 4th among napier accounting firms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Arco Advisory’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arco Advisory
2 branded search terms
- arco accounting
- arco advisory
Tax Link
12 branded search terms
- tax link
- tax link accountants
- tax link chartered accountants
- tax link hastings
- tax link invercargill
- tax link napier
- tax link nz
- tax link timaru
- taxlink
- taxlink accountants
- taxlink accounting
- taxlink timaru
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