How popular isnumio in search?
In August 2026, there were an estimated 30 branded searches for numio in New Zealand which is up 200% over the last 11 months. numio holds 0.67% estimated Share of Search among New Zealand napier accounting firms and is ranked 6th of 8 competitors for search popularity.
BDO84%
Tax Link5.4%
Kiwitax4.5%
Oldershaw Accountants3.6%
Pulse Accountants0.9%numio0.67%
Arco Advisory0.45%
On All Accounts0.45%
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Which napier accounting firms compete with numio?
Share of Search by month for BDO, Tax Link, Kiwitax, Oldershaw Accountants, numio. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Tax Link | Kiwitax | Oldershaw Accountants | Pulse Accountants | numio | Arco Advisory | On All Accounts |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 4.8% | 5.2% | 4.8% | 0.71% | 0.24% | 0.48% | 0.48% |
| Nov 2025 | 84.1% | 3.7% | 4.1% | 6.7% | 0.46% | 0.23% | 0.46% | 0.23% |
| Dec 2025 | 83.3% | 4.6% | 4.3% | 6% | 0.57% | 0.29% | 0.57% | 0.29% |
| Jan 2026 | 80.2% | 5.9% | 5.3% | 6.7% | 0.56% | 0.28% | 0.56% | 0.56% |
| Feb 2026 | 82.6% | 4.8% | 4.8% | 5.9% | 0.68% | 0.45% | 0.45% | 0.45% |
| Mar 2026 | 84.1% | 5.6% | 3.8% | 5.1% | 0.5% | 0.17% | 0.33% | 0.33% |
| Apr 2026 | 79.5% | 7% | 5.5% | 5.8% | 0.96% | 0.24% | 0.48% | 0.48% |
| May 2026 | 82.1% | 5.6% | 4.5% | 5.4% | 1.1% | 0.22% | 0.45% | 0.67% |
| Jun 2026 | 81.6% | 6.3% | 4.7% | 5.1% | 0.93% | 0.23% | 0.47% | 0.7% |
| Jul 2026 | 84.1% | 5.4% | 4.6% | 3.9% | 0.98% | 0.24% | 0.49% | 0.24% |
| Aug 2026 | 84% | 5.4% | 4.5% | 3.6% | 0.9% | 0.67% | 0.45% | 0.45% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84% | 3.7K | +8.4% | -0.1 points | |
| 2, held 2nd | 5.4% | 240 | +9.1% | 0 points | |
| 3, held 3rd | 4.5% | 200 | +5.3% | -0.1 points | |
| 4, held 4th | 3.6% | 160 | 0% | -0.3 points | |
| 5, held 5th | 0.9% | 40 | 0% | -0.1 points | |
| 6, moved from 7th to 6th | 0.67% | 30 | +200% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.45% | 20 | 0% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.45% | 20 | +100% | +0.2 points |
1.
BDO84%
held 1st · 3.7K estimated branded searches · +8.4% vs prior month · -0.1 points
2.
Tax Link5.4%
held 2nd · 240 estimated branded searches · +9.1% vs prior month · 0 points
3.
Kiwitax4.5%
held 3rd · 200 estimated branded searches · +5.3% vs prior month · -0.1 points
3.6%
held 4th · 160 estimated branded searches · 0% vs prior month · -0.3 points
0.9%
held 5th · 40 estimated branded searches · 0% vs prior month · -0.1 points
6.
numio
0.67%
moved from 7th to 6th · 30 estimated branded searches · +200% vs prior month · +0.4 points
0.45%
moved from 6th to 7th · 20 estimated branded searches · 0% vs prior month · 0 points
0.45%
held 8th · 20 estimated branded searches · +100% vs prior month · +0.2 points
Compare search popularity between numio and its closest rivals
How has branded search demand for numio changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for numio in New Zealand rose from 10 to 30.
- Across the 11 months ending August 2026, numio rose from 8th to 6th among napier accounting firms in New Zealand.
How did search popularity change for New Zealand napier accounting firms in August 2026?
5 changes

Oldershaw Accountants’ estimated Share of Search among napier accounting firms in New Zealand has lost ground for 3 months in a row, from 5.4% to 3.6% in August 2026.
In August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand.

In August 2026, Arco Advisory fell from 6th to 7th among napier accounting firms in New Zealand.

Estimated monthly branded searches for Pulse Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.
How is numio measured?
Brandwave collects information about searches that people make online using numio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- numio
- numio accountants
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Is numio your brand?
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