numio vs On All Accounts:Which is more popular by branded search in New Zealand?
In August 2026, numio had more branded searches than On All Accounts among napier accounting firms in New Zealand. numio was estimated to have 30 branded searches compared to On All Accounts’ 20, and held a 0.67% Share of Search versus On All Accounts’ 0.45%.
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Which is more popular in search, numio or On All Accounts?
Compare Napier accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for numio, On All Accounts. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Tax Link | Kiwitax | Oldershaw Accountants | Pulse Accountants | numio | Arco Advisory | On All Accounts |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 4.8% | 5.2% | 4.8% | 0.71% | 0.24% | 0.48% | 0.48% |
| Nov 2025 | 84.1% | 3.7% | 4.1% | 6.7% | 0.46% | 0.23% | 0.46% | 0.23% |
| Dec 2025 | 83.3% | 4.6% | 4.3% | 6% | 0.57% | 0.29% | 0.57% | 0.29% |
| Jan 2026 | 80.2% | 5.9% | 5.3% | 6.7% | 0.56% | 0.28% | 0.56% | 0.56% |
| Feb 2026 | 82.6% | 4.8% | 4.8% | 5.9% | 0.68% | 0.45% | 0.45% | 0.45% |
| Mar 2026 | 84.1% | 5.6% | 3.8% | 5.1% | 0.5% | 0.17% | 0.33% | 0.33% |
| Apr 2026 | 79.5% | 7% | 5.5% | 5.8% | 0.96% | 0.24% | 0.48% | 0.48% |
| May 2026 | 82.1% | 5.6% | 4.5% | 5.4% | 1.1% | 0.22% | 0.45% | 0.67% |
| Jun 2026 | 81.6% | 6.3% | 4.7% | 5.1% | 0.93% | 0.23% | 0.47% | 0.7% |
| Jul 2026 | 84.1% | 5.4% | 4.6% | 3.9% | 0.98% | 0.24% | 0.49% | 0.24% |
| Aug 2026 | 84% | 5.4% | 4.5% | 3.6% | 0.9% | 0.67% | 0.45% | 0.45% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the numio and On All Accounts comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: numio took it in August 2026.
- Across the 11 months ending August 2026, numio’s estimated Share of Search among napier accounting firms in New Zealand moved from 0.24% to 0.67%, and its estimated monthly branded searches moved from 10 to 30.
- Across the 11 months ending August 2026, On All Accounts’ estimated Share of Search among napier accounting firms in New Zealand moved from 0.48% to 0.45%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand napier accounting firms in August 2026?
1 change
In August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using numio’s and On All Accounts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
numio
2 branded search terms
- numio
- numio accountants
On All Accounts
2 branded search terms
- on all accounts
- onallaccounts
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