BDO vs numio:Which is more popular by branded search in New Zealand?
In August 2026, BDO had more branded searches than numio among napier accounting firms in New Zealand. BDO was estimated to have 3.7K branded searches compared to numio’s 30, and held an 84% Share of Search versus numio’s 0.67%.
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Which is more popular in search, BDO or numio?
Compare Napier accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BDO, numio. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Tax Link | Kiwitax | Oldershaw Accountants | Pulse Accountants | numio | Arco Advisory | On All Accounts |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 4.8% | 5.2% | 4.8% | 0.71% | 0.24% | 0.48% | 0.48% |
| Nov 2025 | 84.1% | 3.7% | 4.1% | 6.7% | 0.46% | 0.23% | 0.46% | 0.23% |
| Dec 2025 | 83.3% | 4.6% | 4.3% | 6% | 0.57% | 0.29% | 0.57% | 0.29% |
| Jan 2026 | 80.2% | 5.9% | 5.3% | 6.7% | 0.56% | 0.28% | 0.56% | 0.56% |
| Feb 2026 | 82.6% | 4.8% | 4.8% | 5.9% | 0.68% | 0.45% | 0.45% | 0.45% |
| Mar 2026 | 84.1% | 5.6% | 3.8% | 5.1% | 0.5% | 0.17% | 0.33% | 0.33% |
| Apr 2026 | 79.5% | 7% | 5.5% | 5.8% | 0.96% | 0.24% | 0.48% | 0.48% |
| May 2026 | 82.1% | 5.6% | 4.5% | 5.4% | 1.1% | 0.22% | 0.45% | 0.67% |
| Jun 2026 | 81.6% | 6.3% | 4.7% | 5.1% | 0.93% | 0.23% | 0.47% | 0.7% |
| Jul 2026 | 84.1% | 5.4% | 4.6% | 3.9% | 0.98% | 0.24% | 0.49% | 0.24% |
| Aug 2026 | 84% | 5.4% | 4.5% | 3.6% | 0.9% | 0.67% | 0.45% | 0.45% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the BDO and numio comparison changed over the last 12 months?
3 findings
- BDO was ahead of numio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among napier accounting firms in New Zealand moved from 83.3% to 84%, and its estimated monthly branded searches moved from 3.5K to 3.7K.
- Across the 11 months ending August 2026, numio’s estimated Share of Search among napier accounting firms in New Zealand moved from 0.24% to 0.67%, and its estimated monthly branded searches moved from 10 to 30.
How did search popularity change for New Zealand napier accounting firms in August 2026?
1 change
In August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using BDO’s and numio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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