Arco Advisory vs numio:Which is more popular by branded search in New Zealand?
In August 2026, numio had more branded searches than Arco Advisory among napier accounting firms in New Zealand. numio was estimated to have 30 branded searches compared to Arco Advisory’s 20, and held a 0.67% Share of Search versus Arco Advisory’s 0.45%.
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Which is more popular in search, Arco Advisory or numio?
Compare Napier accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for numio, Arco Advisory. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Tax Link | Kiwitax | Oldershaw Accountants | Pulse Accountants | numio | Arco Advisory | On All Accounts |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 4.8% | 5.2% | 4.8% | 0.71% | 0.24% | 0.48% | 0.48% |
| Nov 2025 | 84.1% | 3.7% | 4.1% | 6.7% | 0.46% | 0.23% | 0.46% | 0.23% |
| Dec 2025 | 83.3% | 4.6% | 4.3% | 6% | 0.57% | 0.29% | 0.57% | 0.29% |
| Jan 2026 | 80.2% | 5.9% | 5.3% | 6.7% | 0.56% | 0.28% | 0.56% | 0.56% |
| Feb 2026 | 82.6% | 4.8% | 4.8% | 5.9% | 0.68% | 0.45% | 0.45% | 0.45% |
| Mar 2026 | 84.1% | 5.6% | 3.8% | 5.1% | 0.5% | 0.17% | 0.33% | 0.33% |
| Apr 2026 | 79.5% | 7% | 5.5% | 5.8% | 0.96% | 0.24% | 0.48% | 0.48% |
| May 2026 | 82.1% | 5.6% | 4.5% | 5.4% | 1.1% | 0.22% | 0.45% | 0.67% |
| Jun 2026 | 81.6% | 6.3% | 4.7% | 5.1% | 0.93% | 0.23% | 0.47% | 0.7% |
| Jul 2026 | 84.1% | 5.4% | 4.6% | 3.9% | 0.98% | 0.24% | 0.49% | 0.24% |
| Aug 2026 | 84% | 5.4% | 4.5% | 3.6% | 0.9% | 0.67% | 0.45% | 0.45% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Arco Advisory and numio comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: numio took it in August 2026.
- Across the 11 months ending August 2026, Arco Advisory’s estimated Share of Search among napier accounting firms in New Zealand moved from 0.48% to 0.45%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, numio’s estimated Share of Search among napier accounting firms in New Zealand moved from 0.24% to 0.67%, and its estimated monthly branded searches moved from 10 to 30.
How did search popularity change for New Zealand napier accounting firms in August 2026?
2 changes
In August 2026, numio rose from 7th to 6th among napier accounting firms in New Zealand.
In August 2026, Arco Advisory fell from 6th to 7th among napier accounting firms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Arco Advisory’s and numio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arco Advisory
2 branded search terms
- arco accounting
- arco advisory
numio
2 branded search terms
- numio
- numio accountants
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