BDO vs Tax Link:Which is more popular by branded search in New Zealand?
In August 2026, BDO had more branded searches than Tax Link among invercargill accounting firms in New Zealand. BDO was estimated to have 3.7K branded searches compared to Tax Link’s 240, and held a 79.2% Share of Search versus Tax Link’s 5.1%.
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Which is more popular in search, BDO or Tax Link?
Compare Invercargill accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BDO, Tax Link. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | McCulloch & Partners | Tax Link | Malloch McClean +MORE | Simpsons Chartered Accountants |
|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 8.4% | 4.6% | 6.4% | 0.91% |
| Nov 2025 | 79.5% | 9.6% | 3.5% | 6.1% | 1.3% |
| Dec 2025 | 81.2% | 8.4% | 4.5% | 5% | 0.84% |
| Jan 2026 | 78.4% | 8.2% | 5.7% | 6% | 1.6% |
| Feb 2026 | 80.6% | 8.2% | 4.6% | 6% | 0.66% |
| Mar 2026 | 82.1% | 7.1% | 5.5% | 4.5% | 0.81% |
| Apr 2026 | 76% | 9.7% | 6.7% | 6.5% | 1.2% |
| May 2026 | 78.4% | 9.2% | 5.3% | 6.2% | 0.85% |
| Jun 2026 | 76.4% | 8.7% | 5.9% | 7.6% | 1.3% |
| Jul 2026 | 78.2% | 9.8% | 5% | 6.1% | 0.91% |
| Aug 2026 | 79.2% | 10% | 5.1% | 4.9% | 0.85% |
| Sep 2026 | — | — | — | — | — |
How has the BDO and Tax Link comparison changed over the last 12 months?
3 findings
- BDO was ahead of Tax Link in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among invercargill accounting firms in New Zealand moved from 79.7% to 79.2%, and its estimated monthly branded searches moved from 3.5K to 3.7K.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand moved from 4.6% to 5.1%, and its estimated monthly branded searches moved from 200 to 240.
How did search popularity change for New Zealand invercargill accounting firms in August 2026?
2 changes
In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 78.2% to 79.2%.
In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using BDO’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BDO
15 branded search terms
- bdo accountants
- BDO Auckland
- bdo chartered accountants
- BDO Christchurch
- BDO Hamilton
- bdo napier
- bdo near me
- bdo new plymouth
- BDO New Zealand
- BDO Northland
- BDO NZ
- bdo palmerston north
- BDO Tauranga
- BDO Wellington
- bdo.nz
Tax Link
12 branded search terms
- tax link
- tax link accountants
- tax link chartered accountants
- tax link hastings
- tax link invercargill
- tax link napier
- tax link nz
- tax link timaru
- taxlink
- taxlink accountants
- taxlink accounting
- taxlink timaru
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.