BDO vs RSM:Which is more popular by branded search in New Zealand?
In August 2026, BDO had more branded searches than RSM among accounting and advisory firms in New Zealand. BDO was estimated to have 3.7K branded searches compared to RSM’s 430, and held an 11.8% Share of Search versus RSM’s 1.4%.
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Which is more popular in search, BDO or RSM?
Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BDO, RSM. The figures are in the table below the chart.
View monthly share of search table
| Month | Deloitte | KPMG | PwC | BDO | Baker Tilly Staples Rodway | Grant Thornton | EY | Moore Markhams | RSM | Crowe |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 22.7% | 17.5% | 11.6% | 7.4% | 5.5% | 4.7% | 2.2% | 3% | 0.3% |
| Nov 2025 | 23.7% | 22.5% | 17% | 11.8% | 7.2% | 7.3% | 5.1% | 1.7% | 3.3% | 0.26% |
| Dec 2025 | 25.9% | 20.2% | 16.3% | 12.8% | 8.1% | 6% | 5.1% | 2.3% | 3.2% | 0.26% |
| Jan 2026 | 27% | 19.6% | 17% | 11.6% | 7.5% | 7.1% | 5.2% | 2.1% | 2.7% | 0.24% |
| Feb 2026 | 25.8% | 22.3% | 16.4% | 11.4% | 6.7% | 6.6% | 5.3% | 2.4% | 2.8% | 0.22% |
| Mar 2026 | 25.3% | 21.7% | 15.9% | 11.5% | 7.4% | 5.5% | 7.4% | 1.9% | 2.9% | 0.36% |
| Apr 2026 | 25.4% | 25% | 14.4% | 11.4% | 8% | 5.1% | 5.6% | 1.8% | 3% | 0.21% |
| May 2026 | 26.6% | 22.1% | 14.4% | 12.4% | 7.9% | 5.9% | 5.7% | 2.2% | 2.6% | 0.17% |
| Jun 2026 | 26.3% | 22.9% | 14% | 11.7% | 8.3% | 5.8% | 5.7% | 2.2% | 3% | 0.2% |
| Jul 2026 | 27.6% | 19.2% | 14.6% | 11.7% | 9.2% | 7.3% | 5.6% | 2.3% | 2.4% | 0.17% |
| Aug 2026 | 26.2% | 21% | 18.4% | 11.8% | 7.6% | 6.6% | 5% | 1.7% | 1.4% | 0.16% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the BDO and RSM comparison changed over the last 12 months?
3 findings
- BDO was ahead of RSM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 11.6% to 11.8%, and its estimated monthly branded searches moved from 3.5K to 3.7K.
- Across the 11 months ending August 2026, RSM’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 3% to 1.4%, and its estimated monthly branded searches moved from 890 to 430.
How did search popularity change for New Zealand accounting and advisory firms in August 2026?
1 change
In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 2.4% to 1.4%.
How each brand is measured
Brandwave collects information about searches that people make online using BDO’s and RSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BDO
15 branded search terms
- bdo accountants
- BDO Auckland
- bdo chartered accountants
- BDO Christchurch
- BDO Hamilton
- bdo napier
- bdo near me
- bdo new plymouth
- BDO New Zealand
- BDO Northland
- BDO NZ
- bdo palmerston north
- BDO Tauranga
- BDO Wellington
- bdo.nz
RSM
4 branded search terms
- RSM Auckland
- RSM New Zealand
- rsm new zealand auckland
- RSM NZ
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