How popular isRSM in search?
In August 2026, there were an estimated 430 branded searches for RSM in New Zealand which is down 51.7% over the last 11 months. RSM holds 1.1% estimated Share of Search among New Zealand accounting and advisory firms and is ranked 9th of 10 competitors for search popularity.
KPMG34.8%
Deloitte21.6%
PwC15.2%
BDO9.7%
Baker Tilly Staples Rodway6.3%
Grant Thornton5.4%EY4.1%
Moore Markhams1.6%
RSM1.1%
Crowe0.13%
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Which accounting and advisory firms compete with RSM?
Share of Search by month for KPMG, Deloitte, PwC, BDO, Baker Tilly Staples Rodway, Grant Thornton, EY, RSM. The figures are in the table below the chart.
View monthly share of search table
| Month | KPMG | Deloitte | PwC | BDO | Baker Tilly Staples Rodway | Grant Thornton | EY | Moore Markhams | RSM | Crowe |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 22.2% | 15.5% | 10.3% | 6.6% | 4.9% | 4.2% | 2.2% | 2.6% | 0.27% |
| Nov 2025 | 30.7% | 21.1% | 15.2% | 10.5% | 6.4% | 6.5% | 4.6% | 1.8% | 3% | 0.23% |
| Dec 2025 | 31.3% | 22.2% | 14% | 11% | 6.9% | 5.1% | 4.3% | 2.3% | 2.7% | 0.23% |
| Jan 2026 | 28.2% | 24% | 15.1% | 10.3% | 6.7% | 6.3% | 4.6% | 2.2% | 2.4% | 0.22% |
| Feb 2026 | 31.8% | 22.6% | 14.3% | 10% | 5.9% | 5.8% | 4.7% | 2.3% | 2.5% | 0.19% |
| Mar 2026 | 32% | 21.9% | 13.7% | 10% | 6.4% | 4.8% | 6.4% | 1.9% | 2.5% | 0.31% |
| Apr 2026 | 33.5% | 22.4% | 12.8% | 10.1% | 7.1% | 4.5% | 5% | 1.7% | 2.7% | 0.18% |
| May 2026 | 32.3% | 23.1% | 12.5% | 10.7% | 6.8% | 5.1% | 4.9% | 2% | 2.3% | 0.15% |
| Jun 2026 | 39.4% | 20.6% | 11% | 9.1% | 6.5% | 4.5% | 4.4% | 1.9% | 2.4% | 0.16% |
| Jul 2026 | 39.7% | 20.5% | 10.8% | 8.7% | 6.8% | 5.4% | 4.2% | 1.9% | 1.8% | 0.13% |
| Aug 2026 | 34.8% | 21.6% | 15.2% | 9.7% | 6.3% | 5.4% | 4.1% | 1.6% | 1.1% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.8% | 13.4K | -14.8% | -4.9 points | |
| 2, held 2nd | 21.6% | 8.3K | +2.2% | +1.1 points | |
| 3, held 3rd | 15.2% | 5.8K | +35.9% | +4.3 points | |
| 4, held 4th | 9.7% | 3.7K | +8.4% | +1 points | |
| 5, held 5th | 6.3% | 2.4K | -10.4% | -0.5 points | |
| 6, held 6th | 5.4% | 2.1K | -2.3% | 0 points | |
| 7, held 7th | 4.1% | 1.6K | -3.6% | 0 points | |
| 8, held 8th | 1.6% | 630 | -18.2% | -0.3 points | |
| 9, held 9th | 1.1% | 430 | -38.6% | -0.7 points | |
| 10, held 10th | 0.13% | 50 | 0% | 0 points |
1.
KPMG34.8%
held 1st · 13.4K estimated branded searches · -14.8% vs prior month · -4.9 points
2.
Deloitte21.6%
held 2nd · 8.3K estimated branded searches · +2.2% vs prior month · +1.1 points
3.
PwC15.2%
held 3rd · 5.8K estimated branded searches · +35.9% vs prior month · +4.3 points
4.
BDO9.7%
held 4th · 3.7K estimated branded searches · +8.4% vs prior month · +1 points
held 5th · 2.4K estimated branded searches · -10.4% vs prior month · -0.5 points
5.4%
held 6th · 2.1K estimated branded searches · -2.3% vs prior month · 0 points
7.
4.1%
held 7th · 1.6K estimated branded searches · -3.6% vs prior month · 0 points
1.6%
held 8th · 630 estimated branded searches · -18.2% vs prior month · -0.3 points
9.
RSM1.1%
held 9th · 430 estimated branded searches · -38.6% vs prior month · -0.7 points
10.
Crowe0.13%
held 10th · 50 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between RSM and its closest rivals
How has branded search demand for RSM changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for RSM in New Zealand fell from 890 to 430.
- Across the 11 months ending August 2026, RSM’s estimated Share of Search among accounting and advisory firms in New Zealand decreased from 2.6% to 1.1%.
- Across the 11 months ending August 2026, RSM’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 3% in November 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, RSM fell from 8th to 9th among accounting and advisory firms in New Zealand.
How did search popularity change for New Zealand accounting and advisory firms in August 2026?
6 changes
In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 10.8% to 15.2%.
In August 2026, Deloitte gained estimated Share of Search among accounting and advisory firms in New Zealand, from 20.5% to 21.6%.
In August 2026, BDO gained estimated Share of Search among accounting and advisory firms in New Zealand, from 8.7% to 9.7%.
In August 2026, KPMG lost estimated Share of Search among accounting and advisory firms in New Zealand, from 39.7% to 34.8%.
In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 1.8% to 1.1%.
In August 2026, Baker Tilly Staples Rodway lost estimated Share of Search among accounting and advisory firms in New Zealand, from 6.8% to 6.3%.
How is RSM measured?
Brandwave collects information about searches that people make online using RSM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- RSM Auckland
- RSM New Zealand
- rsm new zealand auckland
- RSM NZ
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Is RSM your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.