Moore Markhams vs RSM:Which is more popular by branded search in New Zealand?
In August 2026, Moore Markhams had more branded searches than RSM among accounting and advisory firms in New Zealand. Moore Markhams was estimated to have 550 branded searches compared to RSM’s 430, and held a 1.8% Share of Search versus RSM’s 1.4%.
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Which is more popular in search, Moore Markhams or RSM?
Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moore Markhams, RSM. The figures are in the table below the chart.
View monthly share of search table
| Month | Deloitte | KPMG | PwC | BDO | Baker Tilly Staples Rodway | Grant Thornton | EY | Moore Markhams | RSM | Crowe |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 22.7% | 17.7% | 10.9% | 7.5% | 5.6% | 4.7% | 2.2% | 3% | 0.3% |
| Nov 2025 | 24% | 22.5% | 17.3% | 10.9% | 7.3% | 7.4% | 5.2% | 1.7% | 3.4% | 0.26% |
| Dec 2025 | 26.4% | 20.2% | 16.6% | 11.6% | 8.2% | 6.1% | 5.2% | 2.3% | 3.2% | 0.27% |
| Jan 2026 | 27.4% | 19.5% | 17.3% | 10.6% | 7.6% | 7.2% | 5.2% | 2.2% | 2.8% | 0.25% |
| Feb 2026 | 26.1% | 22.4% | 16.6% | 10.5% | 6.8% | 6.7% | 5.4% | 2.4% | 2.9% | 0.22% |
| Mar 2026 | 25.6% | 21.7% | 16% | 10.8% | 7.5% | 5.6% | 7.5% | 1.9% | 3% | 0.37% |
| Apr 2026 | 25.7% | 25% | 14.7% | 10.4% | 8.1% | 5.2% | 5.7% | 1.9% | 3.1% | 0.21% |
| May 2026 | 27% | 22.1% | 14.6% | 11.3% | 8% | 6% | 5.8% | 2.2% | 2.6% | 0.17% |
| Jun 2026 | 26.6% | 23% | 14.2% | 10.7% | 8.4% | 5.9% | 5.7% | 2.2% | 3% | 0.2% |
| Jul 2026 | 27.9% | 19.2% | 14.8% | 10.9% | 9.3% | 7.4% | 5.7% | 2.3% | 2.4% | 0.17% |
| Aug 2026 | 26.6% | 21% | 18.7% | 10.8% | 7.8% | 6.7% | 5.1% | 1.8% | 1.4% | 0.16% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Moore Markhams and RSM comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Moore Markhams took it in August 2026.
- Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among accounting and advisory firms in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 660 to 550.
- Across the 11 months ending August 2026, RSM’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 3% to 1.4%, and its estimated monthly branded searches moved from 890 to 430.
How did search popularity change for New Zealand accounting and advisory firms in August 2026?
2 changes
In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 2.4% to 1.4%.
In August 2026, Moore Markhams lost estimated Share of Search among accounting and advisory firms in New Zealand, from 2.3% to 1.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Moore Markhams’ and RSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Moore Markhams
2 branded search terms
- Moore Markhams
- moore markhams wellington
RSM
4 branded search terms
- RSM Auckland
- RSM New Zealand
- rsm new zealand auckland
- RSM NZ
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