Brandwave

How popular isMoore Markhams in search?

In August 2026, there were an estimated 630 branded searches for Moore Markhams in New Zealand which is down 14.9% over the last 11 months. Moore Markhams holds 1.6% estimated Share of Search among New Zealand accounting and advisory firms and is ranked 8th of 10 competitors for search popularity.

Share of Search, August 2026
  1. KPMG34.8%
  2. Deloitte21.6%
  3. PwC15.2%
  4. BDO9.7%
  5. Baker Tilly Staples Rodway6.3%
  6. Grant Thornton5.4%
  7. EY4.1%
  8. Moore Markhams1.6%
  9. RSM1.1%
  10. Crowe0.13%
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Which accounting and advisory firms compete with Moore Markhams?

Moore Markhams against accounting and advisory firms in New Zealand, by month

Share of Search by month for KPMG, Deloitte, PwC, BDO, Baker Tilly Staples Rodway, Grant Thornton, EY, Moore Markhams. The figures are in the table below the chart.

View monthly share of search table
MonthKPMGDeloittePwCBDOBaker Tilly Staples RodwayGrant ThorntonEYMoore MarkhamsRSMCrowe
Oct 202531.3%22.2%15.5%10.3%6.6%4.9%4.2%2.2%2.6%0.27%
Nov 202530.7%21.1%15.2%10.5%6.4%6.5%4.6%1.8%3%0.23%
Dec 202531.3%22.2%14%11%6.9%5.1%4.3%2.3%2.7%0.23%
Jan 202628.2%24%15.1%10.3%6.7%6.3%4.6%2.2%2.4%0.22%
Feb 202631.8%22.6%14.3%10%5.9%5.8%4.7%2.3%2.5%0.19%
Mar 202632%21.9%13.7%10%6.4%4.8%6.4%1.9%2.5%0.31%
Apr 202633.5%22.4%12.8%10.1%7.1%4.5%5%1.7%2.7%0.18%
May 202632.3%23.1%12.5%10.7%6.8%5.1%4.9%2%2.3%0.15%
Jun 202639.4%20.6%11%9.1%6.5%4.5%4.4%1.9%2.4%0.16%
Jul 202639.7%20.5%10.8%8.7%6.8%5.4%4.2%1.9%1.8%0.13%
Aug 202634.8%21.6%15.2%9.7%6.3%5.4%4.1%1.6%1.1%0.13%
Sep 2026——————————

  1. 1.KPMG

    34.8%

    held 1st · 13.4K estimated branded searches · -14.8% vs prior month · -4.9 points

  2. 2.Deloitte

    21.6%

    held 2nd · 8.3K estimated branded searches · +2.2% vs prior month · +1.1 points

  3. 3.PwC

    15.2%

    held 3rd · 5.8K estimated branded searches · +35.9% vs prior month · +4.3 points

  4. 4.BDO

    9.7%

    held 4th · 3.7K estimated branded searches · +8.4% vs prior month · +1 points

  5. 5.Baker Tilly Staples Rodway

    6.3%

    held 5th · 2.4K estimated branded searches · -10.4% vs prior month · -0.5 points

  6. 6.Grant Thornton

    5.4%

    held 6th · 2.1K estimated branded searches · -2.3% vs prior month · 0 points

  7. 7.EY

    4.1%

    held 7th · 1.6K estimated branded searches · -3.6% vs prior month · 0 points

  8. 8.Moore Markhams

    1.6%

    held 8th · 630 estimated branded searches · -18.2% vs prior month · -0.3 points

  9. 9.RSM

    1.1%

    held 9th · 430 estimated branded searches · -38.6% vs prior month · -0.7 points

  10. 10.Crowe

    0.13%

    held 10th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Moore Markhams and its closest rivals

How has branded search demand for Moore Markhams changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Moore Markhams in New Zealand fell from 740 to 630.
  • Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among accounting and advisory firms in New Zealand decreased from 2.2% to 1.6%.
  • Across the 11 months ending August 2026, Moore Markhams rose from 9th to 8th among accounting and advisory firms in New Zealand.

How did search popularity change for New Zealand accounting and advisory firms in August 2026?

  1. In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 10.8% to 15.2%.

  2. In August 2026, Deloitte gained estimated Share of Search among accounting and advisory firms in New Zealand, from 20.5% to 21.6%.

  3. In August 2026, BDO gained estimated Share of Search among accounting and advisory firms in New Zealand, from 8.7% to 9.7%.

  4. In August 2026, KPMG lost estimated Share of Search among accounting and advisory firms in New Zealand, from 39.7% to 34.8%.

  5. In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 1.8% to 1.1%.

  6. In August 2026, Baker Tilly Staples Rodway lost estimated Share of Search among accounting and advisory firms in New Zealand, from 6.8% to 6.3%.

Which whanganui accounting firms compete with Moore Markhams?

Moore Markhams against whanganui accounting firms in New Zealand, by month

Share of Search by month for Moore Markhams, Tax Link, Tait Pearce, Adept Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthMoore MarkhamsTax LinkTait PearceAdept AccountantsPrue Anderson AccountingARC Accountants
Oct 202568.5%18.5%6.5%4.6%0.93%0.93%
Nov 202568.5%18%6.7%5.6%1.1%0%
Dec 202570.1%18.4%5.7%3.4%1.1%1.1%
Jan 202663.5%21.9%9.4%3.1%1%1%
Feb 202671.1%17.4%5.8%4.1%0.83%0.83%
Mar 202664.6%23.1%6.1%4.8%0.68%0.68%
Apr 202657.7%29.9%6.2%4.1%1%1%
May 202663.6%22.7%7.3%4.5%0.91%0.91%
Jun 202663.7%23.9%6.2%4.4%0.88%0.88%
Jul 202667.5%19.3%7%4.4%0.88%0.88%
Aug 202662.4%23.8%7.9%5%0.99%0%
Sep 2026——————

  1. 1.Moore Markhams

    62.4%

    held 1st · 630 estimated branded searches · -18.2% vs prior month · -5.2 points

  2. 2.Tax Link

    23.8%

    held 2nd · 240 estimated branded searches · +9.1% vs prior month · +4.5 points

  3. 3.Tait Pearce

    7.9%

    held 3rd · 80 estimated branded searches · 0% vs prior month · +0.9 points

  4. 4.Adept Accountants

    5%

    held 4th · 50 estimated branded searches · 0% vs prior month · +0.6 points

  5. 5.Prue Anderson Accounting

    0.99%

    moved from 6th to 5th · 10 estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.ARC Accountants

    0%

    moved from 5th to 6th · 0 estimated branded searches · -100% vs prior month · -0.9 points

Compare search popularity between Moore Markhams and its closest rivals

How has branded search demand for Moore Markhams changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among whanganui accounting firms in New Zealand decreased from 68.5% to 62.4%.
  • Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 71.1% in February 2026 and was lowest at 57.7% in April 2026.

How did search popularity change for New Zealand whanganui accounting firms in August 2026?

  1. In August 2026, Tax Link gained estimated Share of Search among whanganui accounting firms in New Zealand, from 19.3% to 23.8%.

  2. In August 2026, Tait Pearce gained estimated Share of Search among whanganui accounting firms in New Zealand, from 7% to 7.9%.

  3. In August 2026, Adept Accountants gained estimated Share of Search among whanganui accounting firms in New Zealand, from 4.4% to 5%.

  4. In August 2026, Moore Markhams lost estimated Share of Search among whanganui accounting firms in New Zealand, from 67.5% to 62.4%.

  5. In August 2026, ARC Accountants lost estimated Share of Search among whanganui accounting firms in New Zealand, from 0.88% to 0%.

  6. In August 2026, Prue Anderson Accounting rose from 6th to 5th among whanganui accounting firms in New Zealand.

How is Moore Markhams measured?

Brandwave collects information about searches that people make online using Moore Markhams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • Moore Markhams
  • moore markhams new zealand
  • moore markhams wellington
  • moore markhams whanganui

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How the Brand Demand Index is measured

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