EY vs Moore Markhams:Which is more popular by branded search in New Zealand?
In August 2026, EY had more branded searches than Moore Markhams among accounting and advisory firms in New Zealand. EY was estimated to have 1.6K branded searches compared to Moore Markhams’ 630, and held a 4.1% Share of Search versus Moore Markhams’ 1.6%.
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Which is more popular in search, EY or Moore Markhams?
Compare accounting, audit, tax, and business advisory firms serving New Zealand organisations, using New Zealand-qualified branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EY, Moore Markhams. The figures are in the table below the chart.
View monthly share of search table
| Month | KPMG | Deloitte | PwC | BDO | Baker Tilly Staples Rodway | Grant Thornton | EY | Moore Markhams | RSM | Crowe |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 22.2% | 15.5% | 10.3% | 6.6% | 4.9% | 4.2% | 2.2% | 2.6% | 0.27% |
| Nov 2025 | 30.7% | 21.1% | 15.2% | 10.5% | 6.4% | 6.5% | 4.6% | 1.8% | 3% | 0.23% |
| Dec 2025 | 31.3% | 22.2% | 14% | 11% | 6.9% | 5.1% | 4.3% | 2.3% | 2.7% | 0.23% |
| Jan 2026 | 28.2% | 24% | 15.1% | 10.3% | 6.7% | 6.3% | 4.6% | 2.2% | 2.4% | 0.22% |
| Feb 2026 | 31.8% | 22.6% | 14.3% | 10% | 5.9% | 5.8% | 4.7% | 2.3% | 2.5% | 0.19% |
| Mar 2026 | 32% | 21.9% | 13.7% | 10% | 6.4% | 4.8% | 6.4% | 1.9% | 2.5% | 0.31% |
| Apr 2026 | 33.5% | 22.4% | 12.8% | 10.1% | 7.1% | 4.5% | 5% | 1.7% | 2.7% | 0.18% |
| May 2026 | 32.3% | 23.1% | 12.5% | 10.7% | 6.8% | 5.1% | 4.9% | 2% | 2.3% | 0.15% |
| Jun 2026 | 39.4% | 20.6% | 11% | 9.1% | 6.5% | 4.5% | 4.4% | 1.9% | 2.4% | 0.16% |
| Jul 2026 | 39.7% | 20.5% | 10.8% | 8.7% | 6.8% | 5.4% | 4.2% | 1.9% | 1.8% | 0.13% |
| Aug 2026 | 34.8% | 21.6% | 15.2% | 9.7% | 6.3% | 5.4% | 4.1% | 1.6% | 1.1% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the EY and Moore Markhams comparison changed over the last 12 months?
3 findings
- EY was ahead of Moore Markhams in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EY’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 4.2% to 4.1%, and its estimated monthly branded searches moved from 1.4K to 1.6K.
- Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among accounting and advisory firms in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 740 to 630.
How did search popularity change for New Zealand accounting and advisory firms in August 2026?
2 changes
EY’s estimated Share of Search among accounting and advisory firms in New Zealand has lost ground for 3 months in a row, from 4.9% to 4.1% in August 2026.
Estimated monthly branded searches for Moore Markhams in New Zealand fell 14.9% over 11 measured months, from 740 to 630 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using EY’s and Moore Markhams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EY
11 branded search terms
- ernst & young nz
- ernst and young auckland
- ernst and young new zealand
- ernst and young nz
- ernst and young wellington
- EY Auckland
- EY Christchurch
- ey near me
- ey new zealand
- EY NZ
- EY Wellington
Moore Markhams
4 branded search terms
- Moore Markhams
- moore markhams new zealand
- moore markhams wellington
- moore markhams whanganui
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