Brandwave

How popular isBDO?

In September 2026, people searched for BDO by name about 1,450 times in New Zealand, a 16% increase from the previous year. These searches made up 8.8% of all New Zealand whangarei accounting firm searches, placing BDO fourth out of nine firms. When we asked both ChatGPT and Google AI Overviews about whangarei accounting firms, BDO did not appear in any of the answers.

Search and AI answers in September 2026

BDO is the fourth most searched of 9 competitors and not listed in any AI answer.

  1. YHPJShare of searches 32.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Russell TurnerShare of searches 17.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
  3. Villa Chartered Accountants & Business AdvisorsShare of searches 14.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. BDOShare of searches 8.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Ean Brown PartnersShare of searches 8.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

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Top whangarei accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BDO did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Villa Chartered Accountants & Business Advisors1st
  2. YHPJ2nd
  3. Bennett & Associates3rd
  4. Sudburys +MORE4th
  5. Northland Chartered Accountants5th
  6. Ean Brown Partners6th
  7. MAQ Chartered Accountants7th
  8. Russell Turner8th
  9. BDO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whangarei accounting firms compete with BDO?

BDO against whangarei accounting firms in New Zealand, by month

Share of searches by month for YHPJ, Russell Turner, Villa Chartered Accountants & Business Advisors, BDO, Ean Brown Partners, Bennett & Associates, MAQ Chartered Accountants, Northland Chartered Accountants, Sudburys +MORE. The figures are in the table below the chart.

View monthly share of searches table
MonthYHPJRussell TurnerVilla Chartered Accountants & Business AdvisorsBDOEan Brown PartnersBennett & AssociatesMAQ Chartered AccountantsNorthland Chartered AccountantsSudburys +MORE
Oct 202534.4%25%12.5%9.4%3.1%6.3%6.3%3.1%0%
Nov 202530%25%20%7.5%2.5%5%7.5%2.5%0%
Dec 202526.5%23.5%11.8%14.7%5.9%11.8%2.9%2.9%0%
Jan 202626.5%23.5%11.8%14.7%11.8%5.9%2.9%2.9%0%
Feb 202638.9%19.4%13.9%11.1%5.6%5.6%2.8%2.8%0%
Mar 202635%20%12.5%7.5%12.5%5%5%2.5%0%
Apr 202626.5%26.5%20.6%8.8%5.9%2.9%5.9%2.9%0%
May 202634.3%20%11.4%14.3%2.9%5.7%5.7%5.7%0%
Jun 202623.7%23.7%13.2%7.9%2.6%7.9%5.3%7.9%7.9%
Jul 202629.4%26.5%8.8%11.8%2.9%2.9%2.9%2.9%11.8%
Aug 202629.4%23.5%14.7%11.8%8.8%2.9%2.9%2.9%2.9%
Sep 202632.4%17.6%14.7%8.8%8.8%5.9%5.9%2.9%2.9%

  1. 1.YHPJ

    32.4%

    Held 1st. 110 estimated branded searches, +10% vs prior month. Share +2.9 points.

  2. 2.Russell Turner

    17.6%

    Held 2nd. 60 estimated branded searches, -25% vs prior month. Share -5.9 points.

  3. 3.Villa Chartered Accountants & Business Advisors

    14.7%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.BDO

    8.8%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share -2.9 points.

  5. 5.Ean Brown Partners

    8.8%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bennett & Associates

    5.9%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share +2.9 points.

  7. 7.MAQ Chartered Accountants

    5.9%

    Held 7th. 20 estimated branded searches, +100% vs prior month. Share +2.9 points.

  8. 8.Northland Chartered Accountants

    2.9%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Sudburys +MORE

    2.9%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BDO and its closest rivals

Every comparison with BDO

15 comparisons

How has branded search demand for BDO changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BDO in New Zealand rose from 1.3K to 1.4K.
  • Across the 12 months ending September 2026, BDO’s share of searches among whangarei accounting firms in New Zealand decreased from 9.4% to 8.8%.
  • Across the 12 months ending September 2026, BDO’s share of searches among whangarei accounting firms in New Zealand peaked at 14.7% in December 2025 and was lowest at 7.5% in November 2025.

How did search popularity change for New Zealand whangarei accounting firms in September 2026?

6 changes

  1. In September 2026, Bennett & Associates gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%.

  2. In September 2026, MAQ Chartered Accountants gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%.

  3. In September 2026, YHPJ gained share of searches among whangarei accounting firms in New Zealand, from 29.4% to 32.4%.

  4. In September 2026, Russell Turner lost share of searches among whangarei accounting firms in New Zealand, from 23.5% to 17.6%.

  5. In September 2026, BDO lost share of searches among whangarei accounting firms in New Zealand, from 11.8% to 8.8%.

  6. Estimated monthly branded searches for Ean Brown Partners in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are BDO’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BDO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bdo accountants
  • bdo chartered accountants
  • BDO Hamilton
  • bdo napier
  • bdo new plymouth
  • BDO New Zealand
  • BDO Northland
  • bdo nz
  • BDO Tauranga

Do you work for BDO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BDO compete?

BDO is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
accounting and advisory firms6th of 117%Show ranking
Tax advisory brands4th of 53.9%Show ranking
Insolvency and restructuring firms4th of 714.9%Show ranking
New Plymouth accounting firms1st of 846.3%Show ranking
Whangarei accounting firms4th of 98.8%Shown above
Napier accounting firms3rd of 1015.2%Show ranking
Invercargill accounting firms3rd of 58.7%Show ranking
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