Brandwave

How popular isRussell Turner?

In September 2026, people searched for Russell Turner by name about 160 times in New Zealand, an 11.1% decrease from the previous year. These searches made up 17.6% of all New Zealand whangarei accounting firm searches, placing Russell Turner second out of nine firms. When we asked both ChatGPT and Google AI Overviews about whangarei accounting firms, Russell Turner appeared in one of the four answers and was the eighth most recommended of the nine.

Search and AI answers in September 2026

Russell Turner is the second most searched of 9 competitors and the eighth most recommended in AI answers.

  1. YHPJShare of searches 32.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Russell TurnerShare of searches 17.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
  3. Villa Chartered Accountants & Business AdvisorsShare of searches 14.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. BDOShare of searches 8.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Ean Brown PartnersShare of searches 8.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

+4 more

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Top whangarei accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Russell Turner was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Russell Turner is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Villa Chartered Accountants & Business Advisors1st
  2. YHPJ2nd
  3. Bennett & Associates3rd
  4. Sudburys +MORE4th
  5. Northland Chartered Accountants5th
  6. Ean Brown Partners6th
  7. MAQ Chartered Accountants7th
  8. Russell Turner8th
  9. BDO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whangarei accounting firms compete with Russell Turner?

Russell Turner against whangarei accounting firms in New Zealand, by month

Share of searches by month for YHPJ, Russell Turner, Villa Chartered Accountants & Business Advisors, BDO, Ean Brown Partners, Bennett & Associates, MAQ Chartered Accountants, Northland Chartered Accountants, Sudburys +MORE. The figures are in the table below the chart.

View monthly share of searches table
MonthYHPJRussell TurnerVilla Chartered Accountants & Business AdvisorsBDOEan Brown PartnersBennett & AssociatesMAQ Chartered AccountantsNorthland Chartered AccountantsSudburys +MORE
Oct 202534.4%25%12.5%9.4%3.1%6.3%6.3%3.1%0%
Nov 202530%25%20%7.5%2.5%5%7.5%2.5%0%
Dec 202526.5%23.5%11.8%14.7%5.9%11.8%2.9%2.9%0%
Jan 202626.5%23.5%11.8%14.7%11.8%5.9%2.9%2.9%0%
Feb 202638.9%19.4%13.9%11.1%5.6%5.6%2.8%2.8%0%
Mar 202635%20%12.5%7.5%12.5%5%5%2.5%0%
Apr 202626.5%26.5%20.6%8.8%5.9%2.9%5.9%2.9%0%
May 202634.3%20%11.4%14.3%2.9%5.7%5.7%5.7%0%
Jun 202623.7%23.7%13.2%7.9%2.6%7.9%5.3%7.9%7.9%
Jul 202629.4%26.5%8.8%11.8%2.9%2.9%2.9%2.9%11.8%
Aug 202629.4%23.5%14.7%11.8%8.8%2.9%2.9%2.9%2.9%
Sep 202632.4%17.6%14.7%8.8%8.8%5.9%5.9%2.9%2.9%

  1. 1.YHPJ

    32.4%

    Held 1st. 110 estimated branded searches, +10% vs prior month. Share +2.9 points.

  2. 2.Russell Turner

    17.6%

    Held 2nd. 60 estimated branded searches, -25% vs prior month. Share -5.9 points.

  3. 3.Villa Chartered Accountants & Business Advisors

    14.7%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.BDO

    8.8%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share -2.9 points.

  5. 5.Ean Brown Partners

    8.8%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bennett & Associates

    5.9%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share +2.9 points.

  7. 7.MAQ Chartered Accountants

    5.9%

    Held 7th. 20 estimated branded searches, +100% vs prior month. Share +2.9 points.

  8. 8.Northland Chartered Accountants

    2.9%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Sudburys +MORE

    2.9%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Russell Turner and its closest rivals

Every comparison with Russell Turner

1 comparison

How has branded search demand for Russell Turner changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Russell Turner in New Zealand fell from 180 to 160.
  • Across the 12 months ending September 2026, Russell Turner’s share of searches among whangarei accounting firms in New Zealand decreased from 25% to 17.6%.
  • Across the 12 months ending September 2026, Russell Turner’s share of searches among whangarei accounting firms in New Zealand peaked at 26.5% in April 2026 and was lowest at 17.6% in September 2026.

How did search popularity change for New Zealand whangarei accounting firms in September 2026?

6 changes

  1. In September 2026, Bennett & Associates gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%.

  2. In September 2026, MAQ Chartered Accountants gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%.

  3. In September 2026, YHPJ gained share of searches among whangarei accounting firms in New Zealand, from 29.4% to 32.4%.

  4. In September 2026, Russell Turner lost share of searches among whangarei accounting firms in New Zealand, from 23.5% to 17.6%.

  5. In September 2026, BDO lost share of searches among whangarei accounting firms in New Zealand, from 11.8% to 8.8%.

  6. Estimated monthly branded searches for Ean Brown Partners in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are Russell Turner’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Russell Turner’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • russell turner
  • russell turner whangarei

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