Russell Turner vs YHPJ:Which is more popular by branded search in New Zealand?
In August 2026, Russell Turner had more branded searches than YHPJ among whangarei accounting firms in New Zealand. Russell Turner was estimated to have 210 branded searches compared to YHPJ’s 180, and held a 4.9% Share of Search versus YHPJ’s 4.2%.
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Which is more popular in search, Russell Turner or YHPJ?
Compare Whangarei accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Russell Turner, YHPJ. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Russell Turner | YHPJ | Villa Chartered Accountants & Business Advisors | Ean Brown Partners |
|---|---|---|---|---|---|
| Oct 2025 | 85.8% | 5.1% | 4.7% | 2.5% | 2% |
| Nov 2025 | 85.5% | 4.9% | 4.7% | 3.7% | 1.2% |
| Dec 2025 | 86.8% | 6.3% | 3.9% | 1.8% | 1.2% |
| Jan 2026 | 87% | 4.5% | 3.9% | 2.4% | 2.1% |
| Feb 2026 | 85.3% | 6.3% | 4.4% | 1.9% | 2.1% |
| Mar 2026 | 86.7% | 4.6% | 4.4% | 2% | 2.2% |
| Apr 2026 | 85.5% | 5.4% | 4.7% | 2.8% | 1.6% |
| May 2026 | 85.5% | 6.3% | 4.7% | 1.9% | 1.6% |
| Jun 2026 | 84.7% | 6.5% | 4.6% | 2.4% | 1.7% |
| Jul 2026 | 85.2% | 6.7% | 4% | 2% | 2.2% |
| Aug 2026 | 87% | 4.9% | 4.2% | 2.1% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Russell Turner and YHPJ comparison changed over the last 12 months?
3 findings
- Russell Turner was ahead of YHPJ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Russell Turner’s estimated Share of Search among whangarei accounting firms in New Zealand moved from 5.1% to 4.9%, and its estimated monthly branded searches held steady at 210.
- Across the 11 months ending August 2026, YHPJ’s estimated Share of Search among whangarei accounting firms in New Zealand moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 190 to 180.
How did search popularity change for New Zealand whangarei accounting firms in August 2026?
1 change
In August 2026, Russell Turner lost estimated Share of Search among whangarei accounting firms in New Zealand, from 6.7% to 4.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Russell Turner’s and YHPJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Russell Turner
3 branded search terms
- russell turner accountants
- russell turner chartered accountants
- russell turner whangarei
YHPJ
4 branded search terms
- yhpj
- yhpj accounting
- yhpj chartered accountants
- yhpj whangarei
Put your own brand in this comparison
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