Brandwave

How popular isYHPJ in search?

In August 2026, there were an estimated 180 branded searches for YHPJ in New Zealand which is down 5.3% over the last 11 months. YHPJ holds 4.2% estimated Share of Search among New Zealand whangarei accounting firms and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. BDO87%
  2. Russell Turner4.9%
  3. YHPJ4.2%
  4. Villa Chartered Accountants & Business Advisors2.1%
  5. Ean Brown Partners1.9%
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Which whangarei accounting firms compete with YHPJ?

YHPJ against whangarei accounting firms in New Zealand, by month

Share of Search by month for BDO, Russell Turner, YHPJ, Villa Chartered Accountants & Business Advisors. The figures are in the table below the chart.

View monthly share of search table
MonthBDORussell TurnerYHPJVilla Chartered Accountants & Business AdvisorsEan Brown Partners
Oct 202585.8%5.1%4.7%2.5%2%
Nov 202585.5%4.9%4.7%3.7%1.2%
Dec 202586.8%6.3%3.9%1.8%1.2%
Jan 202687%4.5%3.9%2.4%2.1%
Feb 202685.3%6.3%4.4%1.9%2.1%
Mar 202686.7%4.6%4.4%2%2.2%
Apr 202685.5%5.4%4.7%2.8%1.6%
May 202685.5%6.3%4.7%1.9%1.6%
Jun 202684.7%6.5%4.6%2.4%1.7%
Jul 202685.2%6.7%4%2%2.2%
Aug 202687%4.9%4.2%2.1%1.9%
Sep 2026—————

  1. 1.BDO

    87%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +1.8 points

  2. 2.Russell Turner

    4.9%

    held 2nd · 210 estimated branded searches · -22.2% vs prior month · -1.8 points

  3. 3.YHPJ

    4.2%

    held 3rd · 180 estimated branded searches · +12.5% vs prior month · +0.2 points

  4. 4.Villa Chartered Accountants & Business Advisors

    2.1%

    moved from 5th to 4th · 90 estimated branded searches · +12.5% vs prior month · +0.1 points

  5. 5.Ean Brown Partners

    1.9%

    moved from 4th to 5th · 80 estimated branded searches · -11.1% vs prior month · -0.4 points

Compare search popularity between YHPJ and its closest rivals

How has branded search demand for YHPJ changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for YHPJ in New Zealand fell from 190 to 180.
  • Across the 11 months ending August 2026, YHPJ’s estimated Share of Search among whangarei accounting firms in New Zealand held steady, from 4.7% to 4.2%.

How did search popularity change for New Zealand whangarei accounting firms in August 2026?

  1. In August 2026, BDO gained estimated Share of Search among whangarei accounting firms in New Zealand, from 85.2% to 87%.

  2. In August 2026, Russell Turner lost estimated Share of Search among whangarei accounting firms in New Zealand, from 6.7% to 4.9%.

  3. In August 2026, Villa Chartered Accountants & Business Advisors rose from 5th to 4th among whangarei accounting firms in New Zealand.

  4. In August 2026, Ean Brown Partners fell from 4th to 5th among whangarei accounting firms in New Zealand.

How is YHPJ measured?

Brandwave collects information about searches that people make online using YHPJ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • yhpj
  • yhpj accounting
  • yhpj chartered accountants
  • yhpj whangarei

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How the Brand Demand Index is measured

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