Brandwave

Sudburys +MORE vs YHPJ:Which is more popular in New Zealand?

In October 2026, YHPJ had more branded searches than Sudburys +MORE among whangarei accounting firms in New Zealand. YHPJ had about 170 branded searches, while Sudburys +MORE had 10. YHPJ made up 44.7% of all whangarei accounting firm searches we track, and Sudburys +MORE accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about whangarei accounting firms, YHPJ appeared in three of the four answers and Sudburys +MORE in two. YHPJ was mentioned before Sudburys +MORE in every answer.

Among whangarei accounting firms in New Zealand in October 2026

Who do people search for more?

YHPJ, about 17 searches for every 1 for Sudburys +MORE

YHPJ 170 searchesSudburys +MORE 10 searches

Who does AI mention more?

YHPJ, mentioned in 3 of 4 answers, Sudburys +MORE in 2

YHPJ in 3 of 4Sudburys +MORE in 2 of 4

Who does AI recommend more?

YHPJ, named ahead of Sudburys +MORE in every answer

YHPJ first in 3Sudburys +MORE never first

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Top whangarei accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, YHPJ was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sudburys +MORE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. YHPJ was listed before Sudburys +MORE in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Villa Chartered Accountants & Business Advisors1st
  2. YHPJ2nd
  3. Bennett & Associates3rd
  4. Sudburys +MORE4th
  5. Northland Chartered Accountants5th
  6. Ean Brown Partners6th
  7. MAQ Chartered Accountants7th
  8. Russell Turner8th
  9. BDO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sudburys +MORE or YHPJ more popular in search?

This chart shows how often people search Google for Sudburys +MORE and YHPJ by name. Each line represents a brand's share of searches for all nine whangarei accounting firms we track, month by month, from searches in New Zealand.

Sudburys +MORE and YHPJ among whangarei accounting firms in New Zealand, by month

Share of searches by month for YHPJ, Sudburys +MORE. The figures are in the table below the chart.

View monthly share of searches table
MonthYHPJRussell TurnerVilla Chartered Accountants & Business AdvisorsEan Brown PartnersBennett & AssociatesBDOMAQ Chartered AccountantsNorthland Chartered AccountantsSudburys +MORE
Nov 202530%25%20%2.5%5%7.5%7.5%2.5%0%
Dec 202526.5%23.5%11.8%5.9%11.8%14.7%2.9%2.9%0%
Jan 202626.5%23.5%11.8%11.8%5.9%14.7%2.9%2.9%0%
Feb 202638.9%19.4%13.9%5.6%5.6%11.1%2.8%2.8%0%
Mar 202635%20%12.5%12.5%5%7.5%5%2.5%0%
Apr 202626.5%26.5%20.6%5.9%2.9%8.8%5.9%2.9%0%
May 202634.3%20%11.4%2.9%5.7%14.3%5.7%5.7%0%
Jun 202623.7%23.7%13.2%2.6%7.9%7.9%5.3%7.9%7.9%
Jul 202629.4%26.5%8.8%2.9%2.9%11.8%2.9%2.9%11.8%
Aug 202629.4%23.5%14.7%8.8%2.9%11.8%2.9%2.9%2.9%
Sep 202632.4%17.6%14.7%8.8%5.9%8.8%5.9%2.9%2.9%
Oct 202644.7%18.4%13.2%7.9%5.3%2.6%2.6%2.6%2.6%

How has branded search for Sudburys +MORE and YHPJ changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand whangarei accounting firms in October 2026?

1 change

  1. In October 2026, YHPJ gained share of searches among whangarei accounting firms in New Zealand, from 32.4% to 44.7%.

How are Sudburys +MORE’s and YHPJ’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Sudburys +MORE’s and YHPJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sudburys +MORE

1 branded search term

  • sudburys +more

YHPJ

4 branded search terms

  • yhpj
  • yhpj accounting
  • yhpj chartered accountants
  • yhpj whangarei

How the Brand Demand Index is measured

Other head-to-heads among whangarei accounting firms

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