Russell Turner vs Villa Chartered Accountants & Business Advisors:Which is more popular?
In September 2026, Russell Turner had more branded searches than Villa Chartered Accountants & Business Advisors among whangarei accounting firms in New Zealand. Russell Turner had about 60 branded searches, while Villa Chartered Accountants & Business Advisors had 50. Russell Turner made up 17.6% of all whangarei accounting firm searches we track, and Villa Chartered Accountants & Business Advisors accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about whangarei accounting firms, Villa Chartered Accountants & Business Advisors appeared in all four answers and Russell Turner in one. Villa Chartered Accountants & Business Advisors was mentioned before Russell Turner in every answer.
Who do people search for more?
Russell Turner, about 20% more searches than Villa Chartered Accountants & Business Advisors
Who does AI mention more?
Villa Chartered Accountants & Business Advisors, mentioned in every answer we collected
Who does AI recommend more?
Villa Chartered Accountants & Business Advisors, named ahead of Russell Turner in every answer
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Top whangarei accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Villa Chartered Accountants & Business Advisors appeared in all four answers. Russell Turner was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Villa Chartered Accountants & Business Advisors was listed before Russell Turner in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about whangarei accounting firms
4 answers
Asked ChatGPT
“Which accounting firm should I hire in Whangārei, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Whangārei, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Whangārei, New Zealand for a small business?”
Searched Google, AI Overview
“whangarei accountant”
Searched Google, AI Overview
“whangarei accounting firms”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Russell Turner or Villa Chartered Accountants & Business Advisors more popular in search?
This chart shows how often people search Google for Russell Turner and Villa Chartered Accountants & Business Advisors by name. Each line represents a brand's share of searches for all nine whangarei accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Russell Turner, Villa Chartered Accountants & Business Advisors. The figures are in the table below the chart.
View monthly share of searches table
| Month | YHPJ | Russell Turner | Villa Chartered Accountants & Business Advisors | BDO | Ean Brown Partners | Bennett & Associates | MAQ Chartered Accountants | Northland Chartered Accountants | Sudburys +MORE |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 25% | 12.5% | 9.4% | 3.1% | 6.3% | 6.3% | 3.1% | 0% |
| Nov 2025 | 30% | 25% | 20% | 7.5% | 2.5% | 5% | 7.5% | 2.5% | 0% |
| Dec 2025 | 26.5% | 23.5% | 11.8% | 14.7% | 5.9% | 11.8% | 2.9% | 2.9% | 0% |
| Jan 2026 | 26.5% | 23.5% | 11.8% | 14.7% | 11.8% | 5.9% | 2.9% | 2.9% | 0% |
| Feb 2026 | 38.9% | 19.4% | 13.9% | 11.1% | 5.6% | 5.6% | 2.8% | 2.8% | 0% |
| Mar 2026 | 35% | 20% | 12.5% | 7.5% | 12.5% | 5% | 5% | 2.5% | 0% |
| Apr 2026 | 26.5% | 26.5% | 20.6% | 8.8% | 5.9% | 2.9% | 5.9% | 2.9% | 0% |
| May 2026 | 34.3% | 20% | 11.4% | 14.3% | 2.9% | 5.7% | 5.7% | 5.7% | 0% |
| Jun 2026 | 23.7% | 23.7% | 13.2% | 7.9% | 2.6% | 7.9% | 5.3% | 7.9% | 7.9% |
| Jul 2026 | 29.4% | 26.5% | 8.8% | 11.8% | 2.9% | 2.9% | 2.9% | 2.9% | 11.8% |
| Aug 2026 | 29.4% | 23.5% | 14.7% | 11.8% | 8.8% | 2.9% | 2.9% | 2.9% | 2.9% |
| Sep 2026 | 32.4% | 17.6% | 14.7% | 8.8% | 8.8% | 5.9% | 5.9% | 2.9% | 2.9% |
How has the Russell Turner and Villa Chartered Accountants & Business Advisors comparison changed over the last 12 months?
3 findings
- Russell Turner was ahead of Villa Chartered Accountants & Business Advisors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Russell Turner’s share of searches among whangarei accounting firms in New Zealand moved from 25% to 17.6%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 12 months ending September 2026, Villa Chartered Accountants & Business Advisors’ share of searches among whangarei accounting firms in New Zealand moved from 12.5% to 14.7%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand whangarei accounting firms in September 2026?
2 changes
In September 2026, Russell Turner lost share of searches among whangarei accounting firms in New Zealand, from 23.5% to 17.6%.
Estimated monthly branded searches for Villa Chartered Accountants & Business Advisors in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Russell Turner’s and Villa Chartered Accountants & Business Advisors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Russell Turner
2 branded search terms
- russell turner
- russell turner whangarei
Villa Chartered Accountants & Business Advisors
4 branded search terms
- villa accountants
- villa accounting
- villa chartered accountants
- villaca
Other head-to-heads among whangarei accounting firms
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