BDO vs YHPJ:Which is more popular?
In September 2026, YHPJ had more branded searches than BDO among whangarei accounting firms in New Zealand. YHPJ had about 110 branded searches, while BDO had 30. YHPJ made up 32.4% of all whangarei accounting firm searches we track, and BDO accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about whangarei accounting firms, YHPJ appeared in three of the four answers and BDO in none.
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Top whangarei accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, YHPJ was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. BDO did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about whangarei accounting firms
4 answers
Asked ChatGPT
“Which accounting firm should I hire in Whangārei, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Whangārei, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Whangārei, New Zealand for a small business?”
Searched Google, AI Overview
“whangarei accountant”
Searched Google, AI Overview
“whangarei accounting firms”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BDO or YHPJ more popular in search?
This chart shows how often people search Google for BDO and YHPJ by name. Each line represents a brand's share of searches for all nine whangarei accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for YHPJ, BDO. The figures are in the table below the chart.
View monthly share of searches table
| Month | YHPJ | Russell Turner | Villa Chartered Accountants & Business Advisors | BDO | Ean Brown Partners | Bennett & Associates | MAQ Chartered Accountants | Northland Chartered Accountants | Sudburys +MORE |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 25% | 12.5% | 9.4% | 3.1% | 6.3% | 6.3% | 3.1% | 0% |
| Nov 2025 | 30% | 25% | 20% | 7.5% | 2.5% | 5% | 7.5% | 2.5% | 0% |
| Dec 2025 | 26.5% | 23.5% | 11.8% | 14.7% | 5.9% | 11.8% | 2.9% | 2.9% | 0% |
| Jan 2026 | 26.5% | 23.5% | 11.8% | 14.7% | 11.8% | 5.9% | 2.9% | 2.9% | 0% |
| Feb 2026 | 38.9% | 19.4% | 13.9% | 11.1% | 5.6% | 5.6% | 2.8% | 2.8% | 0% |
| Mar 2026 | 35% | 20% | 12.5% | 7.5% | 12.5% | 5% | 5% | 2.5% | 0% |
| Apr 2026 | 26.5% | 26.5% | 20.6% | 8.8% | 5.9% | 2.9% | 5.9% | 2.9% | 0% |
| May 2026 | 34.3% | 20% | 11.4% | 14.3% | 2.9% | 5.7% | 5.7% | 5.7% | 0% |
| Jun 2026 | 23.7% | 23.7% | 13.2% | 7.9% | 2.6% | 7.9% | 5.3% | 7.9% | 7.9% |
| Jul 2026 | 29.4% | 26.5% | 8.8% | 11.8% | 2.9% | 2.9% | 2.9% | 2.9% | 11.8% |
| Aug 2026 | 29.4% | 23.5% | 14.7% | 11.8% | 8.8% | 2.9% | 2.9% | 2.9% | 2.9% |
| Sep 2026 | 32.4% | 17.6% | 14.7% | 8.8% | 8.8% | 5.9% | 5.9% | 2.9% | 2.9% |
How has the BDO and YHPJ comparison changed over the last 12 months?
3 findings
- YHPJ was ahead of BDO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BDO’s share of searches among whangarei accounting firms in New Zealand moved from 9.4% to 8.8%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending September 2026, YHPJ’s share of searches among whangarei accounting firms in New Zealand moved from 34.4% to 32.4%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand whangarei accounting firms in September 2026?
2 changes
In September 2026, YHPJ gained share of searches among whangarei accounting firms in New Zealand, from 29.4% to 32.4%.
In September 2026, BDO lost share of searches among whangarei accounting firms in New Zealand, from 11.8% to 8.8%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using BDO’s and YHPJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among whangarei accounting firms
- YHPJ vs Russell Turner: compare popularity
- YHPJ vs Villa Chartered Accountants & Business Advisors: compare popularity
- YHPJ vs Ean Brown Partners: compare popularity
- Russell Turner vs Villa Chartered Accountants & Business Advisors: compare popularity
- Russell Turner vs BDO: compare popularity
- Russell Turner vs Ean Brown Partners: compare popularity
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