Brandwave

BDO vs Russell Turner:Which is more popular?

In September 2026, Russell Turner had more branded searches than BDO among whangarei accounting firms in New Zealand. Russell Turner had about 60 branded searches, while BDO had 30. Russell Turner made up 17.6% of all whangarei accounting firm searches we track, and BDO accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about whangarei accounting firms, Russell Turner appeared in one of the four answers and BDO in none.

Among whangarei accounting firms in New Zealand in September 2026

Who do people search for more?

Russell Turner, about 2 searches for every 1 for BDO

Russell Turner 60 searchesBDO 30 searches

Who does AI mention more?

Russell Turner, mentioned in 1 of 4 answers, BDO in 0

Russell Turner in 1 of 4BDO in 0 of 4

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Top whangarei accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Russell Turner was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. BDO did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Villa Chartered Accountants & Business Advisors1st
  2. YHPJ2nd
  3. Bennett & Associates3rd
  4. Sudburys +MORE4th
  5. Northland Chartered Accountants5th
  6. Ean Brown Partners6th
  7. MAQ Chartered Accountants7th
  8. Russell Turner8th
  9. BDO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BDO or Russell Turner more popular in search?

This chart shows how often people search Google for BDO and Russell Turner by name. Each line represents a brand's share of searches for all nine whangarei accounting firms we track, month by month, from searches in New Zealand.

BDO and Russell Turner among whangarei accounting firms in New Zealand, by month

Share of searches by month for Russell Turner, BDO. The figures are in the table below the chart.

View monthly share of searches table
MonthYHPJRussell TurnerVilla Chartered Accountants & Business AdvisorsBDOEan Brown PartnersBennett & AssociatesMAQ Chartered AccountantsNorthland Chartered AccountantsSudburys +MORE
Oct 202534.4%25%12.5%9.4%3.1%6.3%6.3%3.1%0%
Nov 202530%25%20%7.5%2.5%5%7.5%2.5%0%
Dec 202526.5%23.5%11.8%14.7%5.9%11.8%2.9%2.9%0%
Jan 202626.5%23.5%11.8%14.7%11.8%5.9%2.9%2.9%0%
Feb 202638.9%19.4%13.9%11.1%5.6%5.6%2.8%2.8%0%
Mar 202635%20%12.5%7.5%12.5%5%5%2.5%0%
Apr 202626.5%26.5%20.6%8.8%5.9%2.9%5.9%2.9%0%
May 202634.3%20%11.4%14.3%2.9%5.7%5.7%5.7%0%
Jun 202623.7%23.7%13.2%7.9%2.6%7.9%5.3%7.9%7.9%
Jul 202629.4%26.5%8.8%11.8%2.9%2.9%2.9%2.9%11.8%
Aug 202629.4%23.5%14.7%11.8%8.8%2.9%2.9%2.9%2.9%
Sep 202632.4%17.6%14.7%8.8%8.8%5.9%5.9%2.9%2.9%

How has the BDO and Russell Turner comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand whangarei accounting firms in September 2026?

2 changes

  1. In September 2026, Russell Turner lost share of searches among whangarei accounting firms in New Zealand, from 23.5% to 17.6%.

  2. In September 2026, BDO lost share of searches among whangarei accounting firms in New Zealand, from 11.8% to 8.8%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using BDO’s and Russell Turner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BDO

4 branded search terms

  • bdo accountants
  • bdo chartered accountants
  • BDO New Zealand
  • BDO Northland

Russell Turner

2 branded search terms

  • russell turner
  • russell turner whangarei

How the Brand Demand Index is measured

Other head-to-heads among whangarei accounting firms

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