Brandwave

Ean Brown Partners vs Russell Turner:Which is more popular?

In September 2026, Russell Turner had more branded searches than Ean Brown Partners among whangarei accounting firms in New Zealand. Russell Turner had about 60 branded searches, while Ean Brown Partners had 30. Russell Turner made up 17.6% of all whangarei accounting firm searches we track, and Ean Brown Partners accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about whangarei accounting firms, Ean Brown Partners appeared in two of the four answers and Russell Turner in one. Ean Brown Partners was mentioned before Russell Turner in every answer that named either.

Among whangarei accounting firms in New Zealand in September 2026

Who do people search for more?

Russell Turner, about 2 searches for every 1 for Ean Brown Partners

Russell Turner 60 searchesEan Brown Partners 30 searches

Who does AI mention more?

Ean Brown Partners, mentioned in 2 of 4 answers, Russell Turner in 1

Ean Brown Partners in 2 of 4Russell Turner in 1 of 4

Who does AI recommend more?

Ean Brown Partners, named ahead of Russell Turner in 2 of 2 answers

Ean Brown Partners first in 2Russell Turner never first

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Top whangarei accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ean Brown Partners was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Russell Turner was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ean Brown Partners was listed before Russell Turner in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Villa Chartered Accountants & Business Advisors1st
  2. YHPJ2nd
  3. Bennett & Associates3rd
  4. Sudburys +MORE4th
  5. Northland Chartered Accountants5th
  6. Ean Brown Partners6th
  7. MAQ Chartered Accountants7th
  8. Russell Turner8th
  9. BDO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ean Brown Partners or Russell Turner more popular in search?

This chart shows how often people search Google for Ean Brown Partners and Russell Turner by name. Each line represents a brand's share of searches for all nine whangarei accounting firms we track, month by month, from searches in New Zealand.

Ean Brown Partners and Russell Turner among whangarei accounting firms in New Zealand, by month

Share of searches by month for Russell Turner, Ean Brown Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthYHPJRussell TurnerVilla Chartered Accountants & Business AdvisorsBDOEan Brown PartnersBennett & AssociatesMAQ Chartered AccountantsNorthland Chartered AccountantsSudburys +MORE
Oct 202534.4%25%12.5%9.4%3.1%6.3%6.3%3.1%0%
Nov 202530%25%20%7.5%2.5%5%7.5%2.5%0%
Dec 202526.5%23.5%11.8%14.7%5.9%11.8%2.9%2.9%0%
Jan 202626.5%23.5%11.8%14.7%11.8%5.9%2.9%2.9%0%
Feb 202638.9%19.4%13.9%11.1%5.6%5.6%2.8%2.8%0%
Mar 202635%20%12.5%7.5%12.5%5%5%2.5%0%
Apr 202626.5%26.5%20.6%8.8%5.9%2.9%5.9%2.9%0%
May 202634.3%20%11.4%14.3%2.9%5.7%5.7%5.7%0%
Jun 202623.7%23.7%13.2%7.9%2.6%7.9%5.3%7.9%7.9%
Jul 202629.4%26.5%8.8%11.8%2.9%2.9%2.9%2.9%11.8%
Aug 202629.4%23.5%14.7%11.8%8.8%2.9%2.9%2.9%2.9%
Sep 202632.4%17.6%14.7%8.8%8.8%5.9%5.9%2.9%2.9%

How has the Ean Brown Partners and Russell Turner comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand whangarei accounting firms in September 2026?

2 changes

  1. In September 2026, Russell Turner lost share of searches among whangarei accounting firms in New Zealand, from 23.5% to 17.6%.

  2. Estimated monthly branded searches for Ean Brown Partners in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Ean Brown Partners’ and Russell Turner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ean Brown Partners

4 branded search terms

  • e-b-p
  • ean brown partners
  • ean brown partners whangarei
  • ebp

Russell Turner

2 branded search terms

  • russell turner
  • russell turner whangarei

How the Brand Demand Index is measured

Other head-to-heads among whangarei accounting firms

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