Brandwave

Bennett & Associates vs YHPJ:Which is more popular?

In September 2026, YHPJ had more branded searches than Bennett & Associates among whangarei accounting firms in New Zealand. YHPJ had about 110 branded searches, while Bennett & Associates had 20. YHPJ made up 32.4% of all whangarei accounting firm searches we track, and Bennett & Associates accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about whangarei accounting firms, YHPJ appeared in three of the four answers and Bennett & Associates in two. Bennett & Associates was mentioned before YHPJ in two out of three answers.

Among whangarei accounting firms in New Zealand in September 2026

Who do people search for more?

YHPJ, about 6 searches for every 1 for Bennett & Associates

YHPJ 110 searchesBennett & Associates 20 searches

Who does AI mention more?

YHPJ, mentioned in 3 of 4 answers, Bennett & Associates in 2

YHPJ in 3 of 4Bennett & Associates in 2 of 4

Who does AI recommend more?

Bennett & Associates, named ahead of YHPJ in 2 of 3 answers

Bennett & Associates first in 2YHPJ first in 1

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Top whangarei accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, YHPJ was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bennett & Associates was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bennett & Associates was listed before YHPJ in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Villa Chartered Accountants & Business Advisors1st
  2. YHPJ2nd
  3. Bennett & Associates3rd
  4. Sudburys +MORE4th
  5. Northland Chartered Accountants5th
  6. Ean Brown Partners6th
  7. MAQ Chartered Accountants7th
  8. Russell Turner8th
  9. BDO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bennett & Associates or YHPJ more popular in search?

This chart shows how often people search Google for Bennett & Associates and YHPJ by name. Each line represents a brand's share of searches for all nine whangarei accounting firms we track, month by month, from searches in New Zealand.

Bennett & Associates and YHPJ among whangarei accounting firms in New Zealand, by month

Share of searches by month for YHPJ, Bennett & Associates. The figures are in the table below the chart.

View monthly share of searches table
MonthYHPJRussell TurnerVilla Chartered Accountants & Business AdvisorsBDOEan Brown PartnersBennett & AssociatesMAQ Chartered AccountantsNorthland Chartered AccountantsSudburys +MORE
Oct 202534.4%25%12.5%9.4%3.1%6.3%6.3%3.1%0%
Nov 202530%25%20%7.5%2.5%5%7.5%2.5%0%
Dec 202526.5%23.5%11.8%14.7%5.9%11.8%2.9%2.9%0%
Jan 202626.5%23.5%11.8%14.7%11.8%5.9%2.9%2.9%0%
Feb 202638.9%19.4%13.9%11.1%5.6%5.6%2.8%2.8%0%
Mar 202635%20%12.5%7.5%12.5%5%5%2.5%0%
Apr 202626.5%26.5%20.6%8.8%5.9%2.9%5.9%2.9%0%
May 202634.3%20%11.4%14.3%2.9%5.7%5.7%5.7%0%
Jun 202623.7%23.7%13.2%7.9%2.6%7.9%5.3%7.9%7.9%
Jul 202629.4%26.5%8.8%11.8%2.9%2.9%2.9%2.9%11.8%
Aug 202629.4%23.5%14.7%11.8%8.8%2.9%2.9%2.9%2.9%
Sep 202632.4%17.6%14.7%8.8%8.8%5.9%5.9%2.9%2.9%

How has the Bennett & Associates and YHPJ comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand whangarei accounting firms in September 2026?

2 changes

  1. In September 2026, Bennett & Associates gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%.

  2. In September 2026, YHPJ gained share of searches among whangarei accounting firms in New Zealand, from 29.4% to 32.4%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bennett & Associates’ and YHPJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bennett & Associates

1 branded search term

  • bennett & associates

YHPJ

4 branded search terms

  • yhpj
  • yhpj accounting
  • yhpj chartered accountants
  • yhpj whangarei

How the Brand Demand Index is measured

Other head-to-heads among whangarei accounting firms

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