Brandwave

BDO vs Calibre Partners:Which is more popular?

In September 2026, BDO had more branded searches than Calibre Partners among insolvency and restructuring firms in New Zealand. BDO had about 370 branded searches, while Calibre Partners had 260. BDO made up 14.9% of all insolvency and restructuring firm searches we track, and Calibre Partners accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about insolvency and restructuring firms, Calibre Partners appeared in three of the four answers and BDO in two. Calibre Partners was mentioned before BDO in every answer that named either.

Among insolvency and restructuring firms in New Zealand in September 2026

Who do people search for more?

BDO, about 42% more searches than Calibre Partners

BDO 370 searchesCalibre Partners 260 searches

Who does AI mention more?

Calibre Partners, mentioned in 3 of 4 answers, BDO in 2

Calibre Partners in 3 of 4BDO in 2 of 4

Who does AI recommend more?

Calibre Partners, named ahead of BDO in 3 of 3 answers

Calibre Partners first in 3BDO never first

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Top insolvency and restructuring firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Calibre Partners was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. BDO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Calibre Partners was listed before BDO in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calibre Partners1st
  2. Dentons2nd
  3. Deloitte3rd
  4. McDonald Vague4th
  5. BDO5th
  6. McGrathNicol6th
  7. KordaMentha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Calibre Partners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McDonald Vague3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • McGrathNicol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dentons2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KordaMentha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about insolvency and restructuring firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BDO or Calibre Partners more popular in search?

This chart shows how often people search Google for BDO and Calibre Partners by name. Each line represents a brand's share of searches for all seven insolvency and restructuring firms we track, month by month, from searches in New Zealand.

BDO and Calibre Partners among insolvency and restructuring firms in New Zealand, by month

Share of searches by month for BDO, Calibre Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthDeloitteKordaMenthaMcGrathNicolBDOCalibre PartnersDentonsMcDonald Vague
Oct 202529%10.8%8.7%15.4%24.5%7.1%4.6%
Nov 202532.3%9.4%7.6%20.6%14.3%9.4%6.3%
Dec 202532.3%7.5%7.5%18.8%17.2%7.5%9.1%
Jan 202635%6.7%6.7%18.4%16%6.7%10.4%
Feb 202629.2%17.3%4.9%19%14.2%9.3%6.2%
Mar 202627.6%13.4%5.8%21.2%20.1%7.2%4.7%
Apr 202628.4%10.4%10.4%18.4%19.4%8.5%4.5%
May 202629.6%10.2%10.2%20.9%15.5%8.3%5.3%
Jun 202630.3%8.2%10.1%17.8%15.4%10.1%8.2%
Jul 202630.7%8.5%7%18.6%19.6%8.5%7%
Aug 202632%15.8%10.5%18.6%10.5%5.7%6.9%
Sep 202627.3%19.3%15.7%14.9%10.4%6.8%5.6%

How has the BDO and Calibre Partners comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand insolvency and restructuring firms in September 2026?

4 changes

  1. In September 2026, KordaMentha overtook BDO to rank 2nd among insolvency and restructuring firms in New Zealand, with 19.3% of the searches.

  2. In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches.

  3. In September 2026, BDO lost share of searches among insolvency and restructuring firms in New Zealand, from 18.6% to 14.9%.

  4. Estimated monthly branded searches for Calibre Partners in New Zealand fell 55.9% over 12 measured months, from 590 to 260 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BDO’s and Calibre Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BDO

2 branded search terms

  • BDO New Zealand
  • bdo nz

Calibre Partners

1 branded search term

  • calibre partners

How the Brand Demand Index is measured

Other head-to-heads among insolvency and restructuring firms

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