Brandwave

Calibre Partners vs Deloitte:Which is more popular?

In September 2026, Deloitte had more branded searches than Calibre Partners among insolvency and restructuring firms in New Zealand. Deloitte had about 680 branded searches, while Calibre Partners had 260. Deloitte made up 27.3% of all insolvency and restructuring firm searches we track, and Calibre Partners accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about insolvency and restructuring firms, Calibre Partners and Deloitte each appeared in three of the four answers. Calibre Partners was mentioned before Deloitte in three out of four answers.

Among insolvency and restructuring firms in New Zealand in September 2026

Who do people search for more?

Deloitte, about 3 searches for every 1 for Calibre Partners

Deloitte 680 searchesCalibre Partners 260 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Calibre Partners in 3 of 4Deloitte in 3 of 4

Who does AI recommend more?

Calibre Partners, named ahead of Deloitte in 3 of 4 answers

Calibre Partners first in 3Deloitte first in 1

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Top insolvency and restructuring firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Calibre Partners was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Deloitte was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Calibre Partners was listed before Deloitte in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calibre Partners1st
  2. Dentons2nd
  3. Deloitte3rd
  4. McDonald Vague4th
  5. BDO5th
  6. McGrathNicol6th
  7. KordaMentha–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Calibre Partners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McDonald Vague3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • McGrathNicol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dentons2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KordaMentha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about insolvency and restructuring firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Calibre Partners or Deloitte more popular in search?

This chart shows how often people search Google for Calibre Partners and Deloitte by name. Each line represents a brand's share of searches for all seven insolvency and restructuring firms we track, month by month, from searches in New Zealand.

Calibre Partners and Deloitte among insolvency and restructuring firms in New Zealand, by month

Share of searches by month for Deloitte, Calibre Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthDeloitteKordaMenthaMcGrathNicolBDOCalibre PartnersDentonsMcDonald Vague
Oct 202529%10.8%8.7%15.4%24.5%7.1%4.6%
Nov 202532.3%9.4%7.6%20.6%14.3%9.4%6.3%
Dec 202532.3%7.5%7.5%18.8%17.2%7.5%9.1%
Jan 202635%6.7%6.7%18.4%16%6.7%10.4%
Feb 202629.2%17.3%4.9%19%14.2%9.3%6.2%
Mar 202627.6%13.4%5.8%21.2%20.1%7.2%4.7%
Apr 202628.4%10.4%10.4%18.4%19.4%8.5%4.5%
May 202629.6%10.2%10.2%20.9%15.5%8.3%5.3%
Jun 202630.3%8.2%10.1%17.8%15.4%10.1%8.2%
Jul 202630.7%8.5%7%18.6%19.6%8.5%7%
Aug 202632%15.8%10.5%18.6%10.5%5.7%6.9%
Sep 202627.3%19.3%15.7%14.9%10.4%6.8%5.6%

How has the Calibre Partners and Deloitte comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand insolvency and restructuring firms in September 2026?

3 changes

  1. In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches.

  2. In September 2026, Deloitte lost share of searches among insolvency and restructuring firms in New Zealand, from 32% to 27.3%.

  3. Estimated monthly branded searches for Calibre Partners in New Zealand fell 55.9% over 12 measured months, from 590 to 260 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Calibre Partners’ and Deloitte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Calibre Partners

1 branded search term

  • calibre partners

Deloitte

4 branded search terms

  • Deloitte Dunedin
  • Deloitte Hamilton
  • Deloitte New Zealand
  • Deloitte Tauranga

How the Brand Demand Index is measured

Other head-to-heads among insolvency and restructuring firms

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