Deloitte vs McGrathNicol:Which is more popular?
In September 2026, Deloitte had more branded searches than McGrathNicol among insolvency and restructuring firms in New Zealand. Deloitte had about 680 branded searches, while McGrathNicol had 390. Deloitte made up 27.3% of all insolvency and restructuring firm searches we track, and McGrathNicol accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about insolvency and restructuring firms, Deloitte appeared in three of the four answers and McGrathNicol in two. Deloitte was mentioned before McGrathNicol in three out of four answers.
Who do people search for more?
Deloitte, about 74% more searches than McGrathNicol
Who does AI mention more?
Deloitte, mentioned in 3 of 4 answers, McGrathNicol in 2
Who does AI recommend more?
Deloitte, named ahead of McGrathNicol in 3 of 4 answers
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Top insolvency and restructuring firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Deloitte was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. McGrathNicol was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Deloitte was listed before McGrathNicol in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Calibre Partners1st
Dentons2nd- Deloitte3rd
McDonald Vague4th
BDO5th
McGrathNicol6th
KordaMentha–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deloitte3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Calibre Partners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- McDonald Vague3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- McGrathNicol2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BDO2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dentons2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KordaMentha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about insolvency and restructuring firms
4 answers
Asked ChatGPT
“Which insolvency and restructuring firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best insolvency and restructuring firms in New Zealand?”
Asked ChatGPT
“What's the best insolvency and restructuring firm in New Zealand for a distressed company?”
Searched Google, AI Overview
“business restructuring firm”
Searched Google, AI Overview
“insolvency and restructuring firms nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Deloitte or McGrathNicol more popular in search?
This chart shows how often people search Google for Deloitte and McGrathNicol by name. Each line represents a brand's share of searches for all seven insolvency and restructuring firms we track, month by month, from searches in New Zealand.
Share of searches by month for Deloitte, McGrathNicol. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deloitte | KordaMentha | McGrathNicol | BDO | Calibre Partners | Dentons | McDonald Vague |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 10.8% | 8.7% | 15.4% | 24.5% | 7.1% | 4.6% |
| Nov 2025 | 32.3% | 9.4% | 7.6% | 20.6% | 14.3% | 9.4% | 6.3% |
| Dec 2025 | 32.3% | 7.5% | 7.5% | 18.8% | 17.2% | 7.5% | 9.1% |
| Jan 2026 | 35% | 6.7% | 6.7% | 18.4% | 16% | 6.7% | 10.4% |
| Feb 2026 | 29.2% | 17.3% | 4.9% | 19% | 14.2% | 9.3% | 6.2% |
| Mar 2026 | 27.6% | 13.4% | 5.8% | 21.2% | 20.1% | 7.2% | 4.7% |
| Apr 2026 | 28.4% | 10.4% | 10.4% | 18.4% | 19.4% | 8.5% | 4.5% |
| May 2026 | 29.6% | 10.2% | 10.2% | 20.9% | 15.5% | 8.3% | 5.3% |
| Jun 2026 | 30.3% | 8.2% | 10.1% | 17.8% | 15.4% | 10.1% | 8.2% |
| Jul 2026 | 30.7% | 8.5% | 7% | 18.6% | 19.6% | 8.5% | 7% |
| Aug 2026 | 32% | 15.8% | 10.5% | 18.6% | 10.5% | 5.7% | 6.9% |
| Sep 2026 | 27.3% | 19.3% | 15.7% | 14.9% | 10.4% | 6.8% | 5.6% |
How has the Deloitte and McGrathNicol comparison changed over the last 12 months?
3 findings
- Deloitte was ahead of McGrathNicol in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deloitte’s share of searches among insolvency and restructuring firms in New Zealand moved from 29% to 27.3%, and its estimated monthly branded searches moved from 700 to 680.
- Across the 12 months ending September 2026, McGrathNicol’s share of searches among insolvency and restructuring firms in New Zealand moved from 8.7% to 15.7%, and its estimated monthly branded searches moved from 210 to 390.
How did search popularity change for New Zealand insolvency and restructuring firms in September 2026?
2 changes
In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches.
In September 2026, Deloitte lost share of searches among insolvency and restructuring firms in New Zealand, from 32% to 27.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Deloitte’s and McGrathNicol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deloitte
4 branded search terms
- Deloitte Dunedin
- Deloitte Hamilton
- Deloitte New Zealand
- Deloitte Tauranga
McGrathNicol
1 branded search term
- mcgrathnicol
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